MarketCamp, a Mexico City start-up, offers high-quality traffic generation and lead closures for local internet businesses. Our services include detailed research, internet targeting, mini-site development, search engine submissions, and statistical reporting.

Our primary market is Mexico City’s business community. While we can serve relatively small businesses for $1,000 per month, we can also scale up to meet the needs of larger clients. Mexico’s internet connection is currently lower than the US’s, but interest is growing. Despite being behind major industrial countries, Mexico has a rapidly growing internet population with thousands of users and websites. CompuServe Mexico has 30,000 subscribers, while Spin Internet boasts 28,000 Mexican members.

MarketCamp has a competitive advantage due to our experience and market expertise. Founder Paul Berry spent five years in the US, honing his e-business skills. With an MBA from the University of Oregon and previous work at Forrester Research, a premier internet marketing research company, Paul brings valuable experience and insight to MarketCamp.

We have conservative sales projections, expecting sales to more than double by year three. Profitability will be achieved by year one, and our profit margin will steadily increase from year one to year three.

Marketing Consulting Business Plan Example

1.1 Objectives

The objectives for the company are:

  • To be self-sufficient within three months.
  • To achieve healthy sales in Year 1, steadily growing in Year 2 and Year 3.

1.2 Mission

MarketCamp will provide full-service Internet marketing campaigns, focusing on keyword combination search results, targeted advertising, and mini-sites that deliver offers in a clean, statistically monitored environment.

1.3 Keys to Success

  1. Keep existing clients to develop repeat business.
  2. Clients must make money and know it.
  3. Start with easily demonstrable simple modules and build up from there.

Company Summary

MarketCamp is a Web marketing business based in Mexico City. The company will start as a simple consulting business billing directly in the founder’s name.

2.1 Company Ownership

This company is 100% owned by its founder, Paul Berry.

2.2 Start-up Summary

Start-up costs are detailed in the chart and table below.

Marketing Consulting Business Plan Example

Start-up Funding:

Start-up Expenses to Fund: $3,500

Start-up Assets to Fund: $20,000

Total Funding Required: $23,500

Assets:

Non-cash Assets from Start-up: $0

Cash Requirements from Start-up: $20,000

Additional Cash Raised: $0

Cash Balance on Starting Date: $20,000

Total Assets: $20,000

Liabilities and Capital:

Liabilities:

Current Borrowing: $0

Long-term Liabilities: $0

Accounts Payable (Outstanding Bills): $0

Other Current Liabilities (interest-free): $0

Total Liabilities: $0

Capital:

Planned Investment:

Paul Berry: $23,500

Other: $0

Additional Investment Requirement: $0

Total Planned Investment: $23,500

Loss at Start-up (Start-up Expenses): ($3,500)

Total Capital: $20,000

Total Capital and Liabilities: $20,000

Total Funding: $23,500

Start-up Requirements:

Start-up Expenses:

Legal: $1,000

Stationery etc.: $1,000

Brochures: $1,000

Insurance: $500

Other: $0

Total Start-up Expenses: $3,500

Start-up Assets:

Cash Required: $20,000

Other Current Assets: $0

Long-term Assets: $0

Total Assets: $20,000

Total Requirements: $23,500

2.3 Company Locations and Facilities:

MarketCamp will begin as a home-office business in the founder’s apartment in Mexico City. After six months of operation, it will expand to a formal office space in Mexico City.

Services:

– Detailed Research.

– Internet Targeting Proposal.

– Focused Mini-Site Development.

– Top Search Results on Keywords.

– Advertising Creative Design.

– Monthly Statistical Reporting.

– Campaign Maintenance.

3.1 Service Description:

**Details and a description of services have been omitted from this published plan because they were strategic and proprietary.

3.2 Competitive Comparison:

Competition isn’t the most important factor at this time. There is plenty of need and potential customers out there.

3.3 Sales Literature:

Our website will serve as sales literature.

3.4 Fulfillment:

For the present time, until there is real growth, services will be delivered by the founder.

3.5 Technology:

**Details have been omitted from this published plan because they were strategic and proprietary.

3.6 Future Services:

**Details have been omitted from this published plan because they were strategic and proprietary.

Market Analysis Summary:

Mexico City’s business community will be the primary market for our company. We will attempt to work with business models that attract customers and sign contracts. The business size can be relatively small because the cost per month is only $1,000, but services can be scaled up to meet the needs of huge clients due to the focus and expertise of the business.

Internet connectivity in Mexico, in comparison with the U.S., is currently low, but interest is growing. Though far behind the major industrial countries, Mexico maintains one of the fastest growth rates on the Internet with thousands of users and thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members. Microsoft Mexico, a division of Microsoft’s recently-launched online service named Microsoft Network, will charge $4.95 per month (about one half of CompuServe’s $9.95 per month rate) and will offer local telephone access in Mexico City, Guadalajara, Monterrey, and three other cities. The service will be English-only and U.S.-oriented for at least the first six months, but will eventually include local content.

Many companies in Mexico City currently have Internet access and more are realizing the importance of presence on the Web to attract international business. For this reason, our Market Analysis table predicts rapid growth amongst potential small businesses and marketing managers for medium-sized businesses to grow in-line with the growth of Internet usage.

We will try to work with other more established marketing companies, giving up some of the margin to get access to more clients quickly.

We will need to make a decision on pricing, whether to keep rates at an attractive sign-up rate or focus on the more successful clients and raise rates.

READ MORE  Free Mobile App Development Business Plan Example -

Marketing Consulting Business Plan Example

Market Analysis

Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR

Small Business Start-up Entrepreneurs 100% 475 950 1,900 3,800 7,600 100.00%

Medium Business Marketing Managers 80% 684 1,231 2,216 3,989 7,180 80.00%

Established Marketing Companies 20% 97 116 139 167 200 19.83%

Total 85.84% 1,256 2,297 4,255 7,956 14,980 85.84%

Strategy and Implementation Summary

We will obtain our first clients through word-of-mouth from the board of directors, advisors, and Paul Berry’s freelance business connections. Each mini-site will feature a small “powered by MarketCamp” logo linking to information about us. Due to the quality of our work and expertise, we expect to gain more clients in the near future.

Competitive Edge

MarketCamp’s strongest competitive edge is our expertise in a complicated field. Our founder has extensive experience in obtaining high click-through rates and top search engine placement. As Mexico City lags behind the American Internet by three to five years, our founder’s expertise gives us a significant advantage. We will be the first to introduce this service to the market, positioning us years ahead of competitors.

To develop effective business strategies, perform a SWOT analysis. Our free guide and template can assist you in conducting a SWOT analysis.

Sales Strategy

The subscription model and commission-based earnings are the beauty of this business. Once we acquire a client, most will remain with us for a long period, potentially for the lifetime of the business. We believe that 30% to 60% growth rates are conservative, allowing us to potentially acquire clients at a rapid pace.

Sales Forecast

We anticipate a conservative growth rate of 30% to 60% in the first year. If we attract more clients than expected, we can quickly expand our team to meet demand. The founder, along with a network of top programmers, will develop the back-end of the business.

Marketing Consulting Business Plan Example

Marketing Consulting Business Plan Example

Sales Forecast:

Sales:

Year 1 Year 2 Year 3

$210,550 $290,000 $410,000

Commission Sales:

Year 1 Year 2 Year 3

$86,760 $130,000 $200,000

Total Sales:

Year 1 Year 2 Year 3

$297,310 $420,000 $610,000

Direct Cost of Sales:

Year 1 Year 2 Year 3

$39,831 $54,860 $77,561

Commission Sales:

Year 1 Year 2 Year 3

$17,352 $26,000 $40,000

Subtotal Direct Cost of Sales:

Year 1 Year 2 Year 3

$57,183 $80,860 $117,561

5.4 Milestones:

The specific milestones are shown in the following chart and table.

Marketing Consulting Business Plan Example

Milestones:

Site Finished, Company Emails Set

Start Date: 1/1/2001

End Date: 3/1/2001

Budget: $0

Manager: Paul Berry

Department: Founder

First Client Signs

Start Date: 4/1/2001

End Date: 4/30/2001

Budget: $0

Manager: Paul Berry

Department: Founder

Second Client Signs

Start Date: 4/15/2001

End Date: 5/15/2001

Budget: $0

Manager: Paul Berry

Department: Founder

Third Client Signs

Start Date: 5/1/2001

End Date: 6/1/2001

Budget: $0

Manager: Paul Berry

Department: Founder

Official Investment and Equity Transactions

Start Date: 6/1/2001

End Date: 8/31/2001

Budget: $0

Manager: Paul Berry

Department: Founder

10th Client Signs

Start Date: 8/1/2001

End Date: 10/31/2001

Budget: $0

Manager: Paul Berry

Department: Founder

Second Marketing Push

Start Date: 11/1/2001

End Date: 1/31/2001

Budget: $0

Manager: Paul Berry

Department: Founder

Totals: $0

Management Summary:

Paul Berry will be the president, responsible for all hiring and expenses decision-making. Paul will also establish a system for future employees to scale the business.

Carlos Silva will be an investor, possibly also a co-founder and a board member.

Gabriela Lopez will be a part-time employee, responsible for design and web knowledge.

Raul Garcia will be a part-time employee, responsible for sales and junior executive tasks in Mexico City.

6.1 Personnel Plan:

Paul will initially be paid $3,000 to $5,000 per month, depending on the number and nature of client contracts.

Gabriela Lopez will be contracted for $1,000 to $2,000 depending on workload and availability. She will handle corporate identity, stationery, and brochure design.

Raul Garcia will be contracted for $1,000 to $2,000 depending on involvement and will receive commissions for additional clients.

Personnel Plan:

Year 1 Year 2 Year 3

Paul Berry $43,000 $60,000 $75,000

Commission $17,352 $26,000 $40,000

Programmers $19,900 $27,000 $43,000

Total People 0 0 0

Total Payroll $80,252 $113,000 $158,000

6.2 Management Team:

**Details have been omitted from this published plan because they were strategic and proprietary.

6.3 Management Team Gaps:

**Details have been omitted from this published plan because they were strategic and proprietary.

Financial Plan:

MarketCamp will finance growth mainly through cash flow, recognizing the need for slower growth.

The most crucial factor for our success is collection days. Pushing hard for payment is challenging as our clients have marketing authority, not financial authority. Thus, we need a system of receivables financing through an established financial company.

We assume start-up capital will cover salaries, artwork, and expenses while the business generates more cash.

We may seek additional financing to attract equity partners with connections to potential clients in Mexico City.

7.1 Important Assumptions:

The Financial Plan depends on several assumptions outlined in the annual assumptions table. Collection days, interest rates, tax rates, and personnel burden are conservatively estimated.

Some important assumptions include:

– A slightly crippled economy due to the George W. Bush administration and skepticism from failed dot-coms

– Effective communication of services to Mexican business owners

General Assumptions:

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 25.42% 25.00% 25.42%

Other 0 0 0

7.2 Key Financial Indicators:

The Benchmarks chart presents our projections for key financial indicators on an index basis.

Marketing Consulting Business Plan Example

The chart and table below summarize our break-even analysis, indicating fixed costs in U.S. dollars per month and the necessary billing amount to cover these costs. We anticipate achieving break-even several months after starting the business.

Marketing Consulting Business Plan Example

Break-even Analysis:

Break-even Analysis
Monthly Revenue Break-even $17,510
Assumptions:
Average Percent Variable Cost 19%
Estimated Monthly Fixed Cost $14,142

7.4 Projected Profit and Loss

The projected profit and loss are shown in the table and charts below.

Marketing Consulting Business Plan Example

Marketing Consulting Business Plan Example

Marketing Consulting Business Plan Example

Marketing Consulting Business Plan Example

Pro Forma Profit and Loss

READ MORE  Taxi Business Plan Example

Year 1 Year 2 Year 3

Sales $297,310 $420,000 $610,000

Direct Cost of Sales $57,183 $80,860 $117,561

Other $39,581 $44,000 $48,000

Total Cost of Sales $96,763 $124,860 $165,561

Gross Margin $200,547 $295,140 $444,439

Gross Margin % 67.45% 70.27% 72.86%

Expenses

Payroll $80,252 $113,000 $158,000

Sales and Marketing and Other Expenses $41,372 $48,000 $61,000

Depreciation $0 $0 $0

Leased Equipment $15,832 $17,000 $19,000

Utilities $1,800 $2,000 $2,000

Insurance $2,400 $3,000 $3,000

Rent $12,000 $24,000 $26,000

Payroll Taxes $16,050 $22,600 $31,600

Other $0 $0 $0

Total Operating Expenses $169,707 $229,600 $300,600

Profit Before Interest and Taxes $30,840 $65,540 $143,839

EBITDA $30,840 $65,540 $143,839

Interest Expense $667 $3,000 $3,500

Taxes Incurred $7,420 $15,635 $35,669

Net Profit $22,753 $46,905 $104,669

Net Profit/Sales 7.65% 11.17% 17.16%

7.5 Projected Cash Flow

Cash flow relies on accounts receivable collection and payment times. Carlos Silva, Raul Garcia, and others with experience in Mexican businesses will estimate these times. We assume a collection period of 30 days. Clients will typically pay at the beginning of each month, except when unable to do so.

This cash flow projection assumes salary sacrifices as equity contributions in the early months. The capital input is primarily "sweat equity" from the founder.

Marketing Consulting Business Plan Example

Pro Forma Cash Flow:

Cash Received:

– Cash from Operations

– Cash Sales: $0

– Cash from Receivables: $197,360 (Year 1), $378,754 (Year 2), $546,126 (Year 3)

– Subtotal Cash from Operations: $197,360 (Year 1), $378,754 (Year 2), $546,126 (Year 3)

Additional Cash Received:

– Sales Tax, VAT, HST/GST Received: $0

– New Current Borrowing: $20,000 (Year 1), $40,000 (Year 2), $0 (Year 3)

– New Other Liabilities (interest-free): $0

– New Long-term Liabilities: $0

– Sales of Other Current Assets: $0

– Sales of Long-term Assets: $0

– New Investment Received: $14,000 (Year 1), $0 (Year 2), $0 (Year 3)

– Subtotal Cash Received: $231,360 (Year 1), $418,754 (Year 2), $546,126 (Year 3)

Expenditures:

– Expenditures from Operations:

– Cash Spending: $80,252 (Year 1), $113,000 (Year 2), $158,000 (Year 3)

– Bill Payments: $159,263 (Year 1), $273,759 (Year 2), $340,161 (Year 3)

– Subtotal Spent on Operations: $239,515 (Year 1), $386,759 (Year 2), $498,161 (Year 3)

Additional Cash Spent:

– Sales Tax, VAT, HST/GST Paid Out: $0

– Principal Repayment of Current Borrowing: $0 (Year 1), $20,000 (Year 2), $10,000 (Year 3)

– Other Liabilities Principal Repayment: $0

– Long-term Liabilities Principal Repayment: $0

– Purchase Other Current Assets: $0

– Purchase Long-term Assets: $0

– Dividends: $0

– Subtotal Cash Spent: $239,515 (Year 1), $406,759 (Year 2), $508,161 (Year 3)

Net Cash Flow: ($8,155) (Year 1), $11,995 (Year 2), $37,965 (Year 3)

Cash Balance: $11,845 (Year 1), $23,840 (Year 2), $61,805 (Year 3)

Projected Balance Sheet:

Pro Forma Balance Sheet:

Assets:

– Current Assets:

– Cash: $11,845 (Year 1), $23,840 (Year 2), $61,805 (Year 3)

– Accounts Receivable: $99,950 (Year 1), $141,196 (Year 2), $205,070 (Year 3)

– Other Current Assets: $0

– Total Current Assets: $111,795 (Year 1), $165,036 (Year 2), $266,875 (Year 3)

– Long-term Assets:

– Long-term Assets: $0

– Accumulated Depreciation: $0

– Total Long-term Assets: $0

– Total Assets: $111,795 (Year 1), $165,036 (Year 2), $266,875 (Year 3)

Liabilities and Capital:

– Current Liabilities:

– Accounts Payable: $35,041 (Year 1), $21,378 (Year 2), $28,548 (Year 3)

– Current Borrowing: $20,000 (Year 1), $40,000 (Year 2), $30,000 (Year 3)

– Other Current Liabilities: $0

– Subtotal Current Liabilities: $55,041 (Year 1), $61,378 (Year 2), $58,548 (Year 3)

– Long-term Liabilities: $0

– Total Liabilities: $55,041 (Year 1), $61,378 (Year 2), $58,548 (Year 3)

– Paid-in Capital: $37,500 (Year 1), $37,500 (Year 2), $37,500 (Year 3)

– Retained Earnings: ($3,500) (Year 1), $19,253 (Year 2), $66,158 (Year 3)

– Earnings: $22,753 (Year 1), $46,905 (Year 2), $104,669 (Year 3)

– Total Capital: $56,753 (Year 1), $103,658 (Year 2), $208,327 (Year 3)

– Total Liabilities and Capital: $111,795 (Year 1), $165,036 (Year 2), $266,875 (Year 3)

Net Worth: $56,753 (Year 1), $103,658 (Year 2), $208,327 (Year 3)

Business Ratios:

Ratio Analysis:

Sales Growth: 0.00% (Year 1), 41.27% (Year 2), 45.24% (Year 3), Industry Profile: 8.60%

Percent of Total Assets:

– Accounts Receivable: 89.40% (Year 1), 85.55% (Year 2), 76.84% (Year 3), Industry Profile: 24.40%

– Other Current Assets: 0.00% (Year 1), 0.00% (Year 2), 0.00% (Year 3), Industry Profile: 46.70%

– Total Current Assets: 100.00% (Year 1), 100.00% (Year 2), 100.00% (Year 3), Industry Profile: 74.90%

– Long-term Assets: 0.00% (Year 1), 0.00% (Year 2), 0.00% (Year 3), Industry Profile: 25.10%

– Total Assets: 100.00% (Year 1), 100.00% (Year 2), 100.00% (Year 3), Industry Profile: 100.00%

Current Liabilities:

– Accounts Payable: 49.23% (Year 1), 37.19% (Year 2), 21.94% (Year 3), Industry Profile: 42.80%

– Long-term Liabilities: 0.00% (Year 1), 0.00% (Year 2), 0.00% (Year 3), Industry Profile: 17.20%

– Total Liabilities: 49.23% (Year 1), 37.19% (Year 2), 21.94% (Year 3), Industry Profile: 60.00%

– Net Worth: 50.77% (Year 1), 62.81% (Year 2), 78.06% (Year 3), Industry Profile: 40.00%

Percent of Sales:

– Sales: 100.00% (Year 1), 100.00% (Year 2), 100.00% (Year 3), Industry Profile: 100.00%

– Gross Margin: 67.45% (Year 1), 70.27% (Year 2), 72.86% (Year 3), Industry Profile: 0.00%

– Selling, General & Administrative Expenses: 59.84% (Year 1), 59.10% (Year 2), 55.60% (Year 3), Industry Profile: 83.50%

– Advertising Expenses: 1.01% (Year 1), 1.43% (Year 2), 2.46% (Year 3), Industry Profile: 1.20%

– Profit Before Interest and Taxes: 10.37% (Year 1), 15.60% (Year 2), 23.58% (Year 3), Industry Profile: 2.60%

Main Ratios:

Current: 2.03 (Year 1), 2.69 (Year 2), 4.56 (Year 3), Industry Profile: 1.59

Quick: 2.03 (Year 1), 2.69 (Year 2), 4.56 (Year 3), Industry Profile: 1.26

Total Debt to Total Assets: 49.23% (Year 1), 37.19% (Year 2), 21.94% (Year 3), Industry Profile: 60.00%

Pre-tax Return on Net Worth: 53.17% (Year 1), 60.33% (Year 2), 67.36% (Year 3), Industry Profile: 4.40%

READ MORE  Carpet and Upholstery Cleaning Services Services

Pre-tax Return on Assets: 26.99% (Year 1), 37.89% (Year 2), 52.59% (Year 3), Industry Profile: 10.90%

Additional Ratios:

Net Profit Margin: 7.65% (Year 1), 11.17% (Year 2), 17.16% (Year 3), n.a.

Return on Equity: 40.09% (Year 1), 45.25% (Year 2), 50.24% (Year 3), n.a.

Activity Ratios:

Accounts Receivable Turnover: 2.97

Collection Days: 54 (Year 1), 105 (Year 2), 104 (Year 3)

Accounts Payable Turnover: 5.55

Payment Days: 27 (Year 1), 40 (Year 2), 26 (Year 3)

Total Asset Turnover: 2.66 (Year 1), 2.54 (Year 2), 2.29 (Year 3)

Debt Ratios:

Debt to Net Worth: 0.97 (Year 1), 0.59 (Year 2), 0.28 (Year 3), n.a.

Current Liab. to Liab.: 1.00 (Year 1), 1.00 (Year 2), 1.00 (Year 3), n.a.

Liquidity Ratios:

Net Working Capital: $56,753 (Year 1), $103,658 (Year 2), $208,327 (Year 3), n.a.

Interest Coverage: 46.26 (Year 1), 21.85 (Year 2), 41.10 (Year 3), n.a.

Additional Ratios:

Assets to Sales: 0.38 (Year 1), 0.39 (Year 2), 0.44 (Year 3), n.a.

Current Debt/Total Assets: 49% (Year 1), 37% (Year 2), 22% (Year 3), n.a.

Acid Test: 0.22 (Year 1), 0.39 (Year 2), 1.06 (Year 3), n.a.

Sales/Net Worth: 5.24 (Year 1), 4.05 (Year 2), 2.93 (Year 3), n.a.

Dividend Payout: 0.00, n.a.

Appendix:

Personnel Plan:

– Paul Berry: $0 (Month 1), $3,000 (Month 2-4), $3,000 (Month 5-12)

– Commission: $0 (Month 1), $50 (Month 2), $400 (Month 3), $623 (Month 4), $911 (Month 5), $1,019 (Month 6), $1,559 (Month 7), $1,163 (Month 8-9), $1,703 (Month 10), $2,547 (Month 11), $3,035 (Month 12)

– Programmers: $0 (Month 1-4), $1,200 (Month 5), $1,400 (Month 6), $1,800 (Month 7), $2,500 (Month 8), $3,000 (Month 9-10), $3,300 (Month 11), $3,700 (Month 12)

– Total People: 0 (Month 1-4), 1 (Month 5-12)

Total Payroll: $3,050 (Month 1), $3,400 (Month 2), $3,623 (Month 3), $3,911 (Month 4), $5,219 (Month 5), $5,959 (Month 6), $6,963 (Month 7), $7,663 (Month 8), $8,703 (Month 9), $9,547 (Month 10), $10,335 (Month 11), $11,879 (Month 12)

General Assumptions:

– Current Interest Rate: 10.00% (Month 1-12)

– Long-term Interest Rate: 10.00% (Month 1-12)

– Tax Rate: 30.00% (Month 1), 25.00% (Month 2-12)

– Other: 0 (Month 1-12)

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $5,250 $10,000 $10,650 $13,890 $16,230 $22,530 $20,050 $22,450 $32,250 $42,470 $47,710 $53,830
Direct Cost of Sales $1,300 $1,600 $2,063 $2,639 $3,093 $4,047 $4,149 $4,746 $6,003 $7,707 $9,227 $10,609
Other 10% $1,000 $1,200 $1,440 $1,728 $2,074 $2,488 $2,986 $3,583 $4,300 $5,160 $6,192 $7,430
Total Cost of Sales $2,300 $2,800 $3,503 $4,367 $5,166 $6,536 $7,135 $8,329 $10,303 $12,867 $15,418 $18,039
Gross Margin $2,950 $7,200 $7,147 $9,523 $11,064 $15,994 $12,915 $14,121 $21,947 $29,603 $32,292 $35,791
Gross Margin % 56.19% 72.00% 67.11% 68.56% 68.17% 70.99% 64.41% 62.90% 68.05% 69.70% 67.68% 66.49%
Expenses
Payroll $3,050 $3,400 $3,623 $3,911 $5,219 $5,959 $6,963 $7,663 $8,703 $9,547 $10,335 $11,879
Sales and Marketing and Other Expenses $1,000 $1,175 $1,393 $1,663 $2,001 $2,422 $2,950 $3,610 $4,439 $5,481 $6,792 $8,445
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment 10% $400 $480 $576 $691 $829 $995 $1,194 $1,433 $1,720 $2,064 $2,477 $2,972
Utilities 10% $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Insurance 10% $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Rent 10% $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Payroll Taxes 20% $610 $680 $725 $782 $1,044 $1,192 $1,393 $1,533 $1,741 $1,909 $2,067 $2,376
Total Operating Expenses $5,410 $6,085 $6,666 $7,398 $9,443 $10,919 $14,850 $16,589 $18,953 $21,351 $24,021 $28,022
Profit Before Interest and Taxes ($2,460) $1,115 $481 $2,125 $1,621 $5,076 ($1,935) ($2,469) $2,995 $8,252 $8,271 $7,769
EBITDA ($2,460) $1,115 $481 $2,125 $1,621 $5,076 ($1,935) ($2,469) $2,995 $8,252 $8,271 $7,769
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $167 $167 $167 $167
Taxes Incurred ($738) $279 $120 $531 $405 $1,269 ($484) ($617) $707 $2,021 $2,026 $1,900
Net Profit ($1,722) $836 $361 $1,594 $1,216 $3,807 ($1,451) ($1,851) $2,121 $6,064 $6,078 $5,701
Net Profit/Sales -32.80% 8.36% 3.39% 11.48% 7.49% 16.90% -7.24% -8.25% 6.58% 14.28% 12.74% 10.59%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash from Operations
Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash from Receivables $0 $175 $5,408 $10,022 $10,758 $13,968 $16,440 $

Pro Forma Balance Sheet

Assets
Starting Balances
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth

Sales Forecast

Sales
Monthly Revenue
Commission Sales
Total Sales
Direct Cost of Sales
Monthly Revenue
Commission Sales
Subtotal Direct Cost of Sales

Marketing Consulting Business Plan Example

Business Plan Outline

Leave a Reply

Your email address will not be published. Required fields are marked *