Free Agritourism Business Plan Example and Template -

Farmstay Getaway offers a unique and immersive experience in sustainable agriculture, providing a comfortable stay and hands-on farm activities that educate and entertain visitors about eco-friendly practices and farm life.

The Problem

Traditional accommodations in the area lack opportunities for guests to engage with the local farming community, learn about sustainable agriculture, and experience life on a working farm.

The Solution

Farmstay Getaway brings the farm-to-table concept to life by offering guests an affordable and comfortable agritourism experience where they can participate in farming activities, learn about sustainable practices, and enjoy locally sourced meals.

Target Market

Farmstay Getaway’s primary market is young couples, families with children, and eco-conscious travelers interested in a unique vacation experience that combines relaxation, education, and outdoor activities. The secondary target market is local schools and educational groups seeking experiential learning opportunities.

Competitors & Differentiation

Current Alternatives

  • Local bed and breakfasts
  • Campgrounds and RV parks
  • Standard hotels and vacation rentals
  • Nearby vineyards and wineries with lodging

Why Us?

Farmstay Getaway stands out by offering a genuine farm experience that educates and entertains guests through hands-on activities, sustainable farming practices, and farm-to-table dining. Our accommodations are comfortable and eco-friendly, ensuring that guests feel connected to the environment and the local community.

Funding Needs

The target property costs $500,000. It will be purchased with a 20% down payment plus closing costs. $30,000 in renovations and upgrades are required. The estimated funding needed for furniture, farm equipment, initial supplies, and a contingency fund is $40,000. The total initial funding needed is $180,000.

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Sales Channels

  • Farmstay Getaway Website
  • Agritourism Associations
  • Social Media Platforms
  • Local Tourism Boards
  • Travel Websites

Marketing Activities

  • Social Media Campaigns
  • Blogging and Content Marketing
  • Collaborations with Local Farms and Businesses
  • Press Releases and Media Outreach

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