10 Tried-and-True Lead Magnet Ideas To Build Your Email List

10 Tried-and-True Lead Magnet Ideas To Build Your Email List

So you have awesome content on your website, and because of that, you can bring in hundreds or thousands of visitors every week.

But wait, where are they going? I mean pulling traffic to your website is excellent, but are you able to convert those visitors into paying customers? Visitors won’t just go straight to your product page and pay you. Instead, it’s up to you to grab that first visit opportunity by collecting their information.

So how do you do that? By leveraging a lead magnet to build your email list.

Why use a lead magnet?

A lead magnet is a valuable offer or incentive you provide your customers in exchange for their contact information.

Lead magnets are powerful tools for acquiring sales leads. The content or resources you provide can be specific to the needs of a potential customer. They can also be placed on your website to address user needs at specific stages of the buyer’s journey. Anything you create has a greater chance of reaching the right people and leading to conversions.

Once they convert, you now have a direct line of communication to close the lead. And you’ve done this without spending a dime on advertising. You’ve only spent the time to create content that can be reused, revised, and updated over time. Potentially allowing for one asset to provide a massive return on investment.

How to create a lead magnet

The benefits of using lead magnets are clear, but the act of creating them likely sounds more complicated. Thankfully it isn’t as difficult as it may seem as long as you approach it strategically.

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Identify your target audience

To create a lead magnet that converts, narrow down your customer base as much as possible. You want the material to be valuable enough that they are willing to provide you with communication details. This is impossible if you try to serve everyone.

Your approach shouldn’t focus on your total available market but on a specific niche. This will help you create relevant and specific material that serves the needs of these customers. You likely already have customers in mind, but it doesn’t hurt to conduct an additional market analysis to work through your available market.

Create your value proposition

Position your lead magnet as something valuable to your target audience. Any content you create that’s locked behind a submission form needs to solve a problem. Specifically, a problem that your audience needs to be solved.

Identify their needs and how you can provide the best solution. Look for ways to mention how your product or service helps solve that problem even better. Give them an introductory solution for free that hints that you provide something that can make it even easier.

Create the content

Once you know what the topic or resource will be, create it. You should have a good idea of what needs to be included, but the structure, format, and design need to be decided. Look at a few examples of proven lead magnet options to get started.

Top 10 lead magnet options

1. Resource list

Create a list of tools and resources to help people do something more conveniently.

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For example, if you run a blog for photographers, create a resource list that covers everything photographers should be using to edit their files.

2. Quick start guide

Provide a resource that helps people quickstart their own projects, training, etc.

For instance, offer a free quick start guide on how to use specific tools for social media marketing.

3. Cheatsheet

Create a condensed document covering a specific process.

For example, create a cheat sheet on how to run remote meetings.

4. Checklist

Provide an outline for a process.

Include resources, guides, templates, and cheat sheets you’ve already created.

5. Templates

Offer a fill-in-the-blank document that includes everything a user needs to do the work manually.

For example, provide sample business plans that can be downloaded and used as a starting point.

6. Online course

Create an online course that drives people back to your site.

Offer training courses, certifications, and quizzes that cover questions in your industry.

7. Email course

Start with an email course instead of a full course.

Send classes directly to a user’s inbox with additional reading and next steps.

8. Quizzes

Create quizzes that give customers personalized results.

Use the responses to segment your audience and provide targeted messaging.

9. Giveaways

Give away something that attracts the right people.

Focus on the needs of your audience and choose a prize that fits their needs and wants.

10. Live Training

Run a webinar or live training event.

Show off your expertise and get a better understanding of your customers’ needs.

Preparing to collect leads

Before launching your lead magnet, consider a few things:

Landing page

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Host your lead magnet and embed a sign-up form on a landing page.

Choose a tool that specializes in quickly creating landing pages.

Gather and sort leads

Have a system that can organize and automatically send out emails.

Consider services like Mailchimp, Hubspot, or Outpost.

Promoting your content

Promote your lead magnets through paid ads or social media.

Start small and prioritize channels where your audience already interacts with you.

Lead magnets are a powerful tool that takes time to develop

Lead magnets can be an inexpensive and long-term method for generating sales. Provide something valuable and prioritize your audience. Refine your content to create something that truly resonates. Once you establish a system and find content that converts, you can use it for years to come.

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