How to Choose the Best Web Hosting Platform for Your Business in 2022

Why Choosing the Best Hosting Platform Is Vital For Your Business

Building a robust eCommerce business is difficult. Working and fully automated trade models suffer growing pains as brick and mortar storefronts do.

Truth be told, building a successful online business can be more challenging because you rely on third-party providers for web hosting and software services.

Any seasoned entrepreneur, blogger, developer, innovator, or marketer will tell you that choosing the best web hosting provider can make all the difference between fantastic eCommerce performance and a trapped experience.

What is web hosting?

Websites can be content management systems (CMSs), web applications, or document-based platforms. The files, applications, or systems that run websites require a web address or domain name.

Each time a potential client looks up your domain name in their browser, internet protocol will direct that request to your web hosting provider’s servers. These servers will send your website content back to your website visitor’s browser.

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According to WHSR, you can self-host on your server (if you have one) or pay a web hosting provider to host your site for you. Web hosting services provide website CMSs, applications, and file storage facilities, useful to individuals and businesses who want an online presence.

According to TechRadar, there are six main types of web hosting: shared hosting, virtual private servers, dedicated hosting, cloud hosting, managed hosting, and colocation hosting.

1. Shared hosting

Multiple websites reside on a single web server connected to the internet. This is typically the most economical option.

2. Virtual private servers

A virtual machine, typically sold as a service, that’s offered by hosting service companies. These operate similarly to a dedicated physical server but are defined by software, making them less expensive and easier to configure.

3. Dedicated hosting

Lease an entire server for a website or series of sites operated by the same person or company. This can be more secure and lead to less errors or downtime.

4. Cloud hosting

Utilizes multiple servers as an informational database to balance the load and operational needs of a website. This can lead to improved uptime thanks to available redundancies.

5. Managed hosting

Outsource maintenance and troubleshooting to a third party. This option often includes a shared hosting platform.

6. Colocation hosting

Requires the purchase of specific hardware for onsite use, as well as the rental of physical servers within a data center.

The consequences of choosing the wrong hosting platform

Choosing the wrong platform can have dire consequences. A one-second delay can cost your eCommerce shop 7% of its conversions.

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Let’s check out what can go wrong:

Negative SEO Ranking

Google penalizes poor content, performance, and user experiences. Slow page loading speeds can cause user frustration and conflict with search engine algorithms.

Malware and security

The best web hosting services have high-level security practices to ward off bots, hackers, and other threats.

Loss of revenue

Slow-loading pages and glitches can lead to loss of revenue and affect a company’s reputation.

Lack of customer support

Poor customer support can lead to expensive and messy outcomes for businesses.

What features should the right hosting platform offer?

Consider the following when choosing a web hosting platform:

1. Optimum bandwidth and storage

Choose a hosting solution that offers ample storage space and the ability to upgrade or downgrade as needed. Consider bandwidth requirements to ensure fast data transfer.

2. 99.9% uptime and reliability

Look for a hosting provider with a reliable uptime history and good customer reviews.

3. Ability to scale

Choose a hosting provider that allows for easy and affordable scalability as your website traffic grows.

4. Transparent pricing plans

Avoid providers with misleading pricing or hidden fees. Look for a provider that is upfront about costs.

5. Domain management tools

Ensure your hosting provider offers the necessary tools for domain management, including DNS records and file restoration services.

Finding the best hosting platform is possible

To ensure online business success, choose a reputable hosting provider that fits your needs. Consider reliability, scalability, pricing transparency, and domain management tools.

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