Crowdfunding has a long history, dating back to the 1700s, but it has gained widespread popularity with the rise of the internet. This funding method offers small businesses an alternative to traditional financing, allowing them to raise funds while also validating their business ideas in real time. Crowdfunding provides various platforms that engage potential backers and can turn them into customers, supporters, and even shareholders. In this guide, we will explore the crowdfunding landscape, learn how to run successful campaigns, and discuss the specifics of crowdfunding platforms. Before starting a crowdfunding campaign, there are a few things you should consider. It’s important to understand the setup process, how to operate a campaign, and the consequences if you don’t reach your funding goal. While crowdfunding can be a great option for raising funds, it may not be suitable for every business. Equity-based crowdfunding, which allows for the issuance of small shares of ownership in exchange for capital, is another option to consider. Creating a compelling video for your crowdfunding campaign can significantly increase your chances of success. Lastly, there are several books worth reading that cover the history of crowdfunding and provide inspiring stories about successful campaigns. Kickstarter is one of the most well-known crowdfunding websites. While it wasn’t the first, it played a significant role in the rise of crowdfunding as a major funding source. We have resources available to help you succeed on Kickstarter, including tips for launching a campaign and insights into common reasons why campaigns fail. Patreon is a unique crowdfunding platform that focuses on ongoing funding, making it particularly suitable for content creators, artists, and smaller media companies. We provide guidance on how to use Patreon to start and fund your business, as well as examples of successful Patreon profiles. Lastly, we offer crowdfunding templates and tools to assist you in raising capital through crowdfunding sites.

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Crowdfunding Basics for Small Businesses

Review: Free One-Page Business Plan Template

Craft a winning crowdfunding campaign by outlining your business idea, marketing strategies, and funding needs with this concise and effective one-page business plan template.

Crowdfunding Basics for Small Businesses

Prepare for a crowdfunding campaign using LivePlan. Define your vision, crunch numbers, and win over backers with a detailed business plan and solid financials.

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