3 Steps to Successfully Market Your Business Using Social Media

3 Steps to Successfully Market Your Business Using Social Media

COVID-19 has ensured that everyone engages with social media. People from all walks of life have joined, whether to stay up-to-date on news or to alleviate boredom during the lockdown. With 70% of the U.S. population owning at least one social media profile, business owners understand the importance of building relationships with consumers and increasing brand awareness.

There is undeniable power in numbers, with a staggering 3.8 billion social media users worldwide. However, throwing a few things together and hoping for a magical connection with customers is not enough.

People have higher expectations than ever before. To get ahead of the competition, you must do more.

Ready to discover effective ways to market your brand on social media?

1. Write a plan

The world of digital marketing continues to develop and grow, and social media is just one aspect. To be successful, you need a well-thought-out marketing plan. Start by writing down your goals and objectives to make them feel relatable and realistic.

Ensure that you cover the main points:

What are your objectives on social media?

A list of objectives can help align your team’s efforts.

Who is your target audience?

You need a clear understanding of who you want to reach.

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Which platforms will you use?

Identify where your customers are to determine the number of beneficial social media accounts for your brand.

What content will you share?

Consider the types of content your consumers prefer and effectively promote on your chosen social media platform.

When will you share?

Study the behavior patterns of your target audience to devise an engagement-focused posting schedule.

How do your competitors drive engagement?

Be aware of the industry, keep track of trends, and analyze competitors to stay ahead.

Start this process by creating or reviewing your business plan. For an in-depth guide on leveraging your business plan, check out this guide on Lean Planning.

2. Create high-quality content

Your social media content reflects your brand. Create content relevant, valuable, unique, and shareable across multiple platforms. Build a consistent visual brand image across all networks by:

  • Using colors and fonts that reflect your brand in images, graphics, and videos.
  • Ensuring consistency in logos, banners, bios, and social handles on all channels.
  • Posting regularly.
  • Aligning content with audience preferences and your brand.

The key to exceptional content lies in knowing how to use different social media platforms for marketing and leveraging their unique features.

3. Establish and measure KPIs

Monitoring and analyzing the right metrics is essential to determine the success of your social media campaign. Identify the right key performance indicators (KPIs) based on your business and social media goals.

Track key metrics like shares, impressions, click-through rates (CTRs), conversion rates, and traffic from social channels. Being active, responsive, and aware of your audience will help cultivate relationships, increase brand awareness, and improve ROI.

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Developing a strong social media presence takes time. Renowned brands like Nike are where they are today because they are consistently aware of their audience. Implementing the right strategies will enhance your brand online.

Final thoughts

Although it may seem like a basic plan, the simplest things in life often have the greatest impact. Working on the essentials is the perfect way to build a strong foundation for future growth and ensure viewers latch onto your brand.

Mistakes happen, and that’s okay. Learn from them, evaluate the situation, and adjust your strategy. Giving up on your brand is not an option.

Ready to give your social media your best shot?

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