Wireless DataComm Business Plan

Pie in the Sky Wi-Fi is an Oregon-based corporation specializing in secure wireless communications (Wi-Fi) for individuals, businesses, and communities. We offer custom installation and delivery of metropolitan-area data and VoIP services.

Wi-Fi is rapidly becoming the standard for Internet connectivity in organizations, government agencies, and businesses. Pie in the Sky Wi-Fi focuses on delivering secure Wi-Fi services to property owners and Internet service providers looking to enhance their offerings. Our primary focus is providing installation, support, and management of wireless networks for building owners and municipalities. We also provide wholesale services to businesses seeking to improve competitiveness and amenities.

The market for wireless installations and network management has grown significantly and is projected to grow at a rate of at least 50% annually. The targeted market segment for Pie in the Sky Wi-Fi is expected to reach $2 billion annually by year four. The Wi-Fi industry as a whole is projected to become a $190.8 billion powerhouse. This year marks a paradigm shift in delivering Internet services, hardware, and security. Pie in the Sky Wi-Fi has the opportunity to be a pioneer in this rapidly growing market. The presence of potential competitors is actually beneficial due to increasing industry awareness and overall sales. The opportunity in this industry is immense. Pie in the Sky Wi-Fi is seizing the short-term opportunity by expanding services wherever demand arises. As demand grows, our sales and installer management strategy will enable us to capitalize on opportunities in any location. We anticipate that market consolidation will begin by year four, once the initial rush subsides.

Our management’s goal is to position the company as an attractive acquisition target for market consolidators seeking to gain market share and build a larger national network by year three. If we execute our business plan and meet all milestones on time, Pie in the Sky Wi-Fi will be well-positioned for sale. Aggregators in telecom, cable, or electrical industries interested in providing public "Hot Spots" or cellular network services are likely to be the primary buyers. The market will see the entry of various companies, both large and small, in the next four years. Fortunately, our market focus allows for healthy competition. We anticipate selling the company as a going concern for no less than $20 million, based on our pro-forma income statement and estimated balance sheet.

Wireless DataComm Business Plan Example

1.1 Objectives

  • Achieve sales over $500,000 in the first year
  • Increase contracted sales force to 30 by year 3
  • Attain a net worth over $2,000,000 by year 3.

1.2 Mission

Pie in the Sky Wi-Fi will make it easier and more affordable for customers to provide Internet access. We will decrease initial installation costs, enable portability, and provide high-quality ongoing customer service. For investors, we will offer a ground-level entry point to the next high-impact technology trend, yielding high-value returns when we sell the company to a market consolidator at the end of the plan.

1.3 Keys to Success

  • Management’s skill combination: business, sales, technology, and branding expertise
  • First-mover advantage in an emerging market
  • Detailed installer database, tracking performance and skill sets

Company Summary

Wi-Fi is quickly becoming the standard in Internet connectivity for organizations, government agencies, and businesses. Pie in the Sky Wi-Fi, Inc. focuses on delivering private, secure Wi-Fi services to commercial and residential property owners, as well as small municipalities and governments seeking to improve service offerings. Our primary function is to provide full service installation, support, and monthly management of wireless networks. We are a wholesale provider of services for organizations aiming to enhance competitiveness and amenities in commercial properties and townships. Pie in the Sky Wi-Fi charges a set-up fee and a monthly maintenance charge.

2.1 Company Ownership

Articles of Incorporation
Articles of Incorporation were filed with the Secretary of State of Oregon on December 22, 2003. Pie in the Sky Wi-Fi, Inc. filed as a subchapter S Corporation.

Board of Directors
The Board of Directors currently consists of:

  • Mr. A, Chairman
  • Mr. B, Director
  • Mr. C, Director
  • Mr. D, Director

Election of Officers
The Board of Directors elected the following individuals as Officers in the Corporation:

  • Mr. Smith, President & Chief Executive Officer (CEO)
  • Mr. Morgan, Chief Communications Officer (CCO)
  • Mr. Mann, Chief Technology Officer (CTO)
  • Mr. Jones, Chief Revenue Officer (CRO)

Sale of stock to initial stock holders

Subscriber Number of Shares Purchase Price
Mr. Smith 250,000 $300
Mr. Morgan 250,000 $300
Mr. Mann 250,000 $300
Mr. Jones 250,000 $300

2.2 Start-up Summary

The company founders will handle day-to-day operations and work with outside vendors and partners for success.

Start-up expenses are estimated at $16,500 (including legal costs, advertising, and related expenses). Total start-up requirements include an additional $33,500 in cash on hand to cover the first year’s operating expenses.

Additional investment will be needed in year 1 to scale the operation as planned, as further explained in the financial sections of this document.

Wireless DataComm Business Plan Example

Start-up

Requirements

Start-up Expenses

Legal

Stationery etc.

Insurance

Rent

Computers

Other

Total Start-up Expenses

Start-up Assets

Cash Required

Other Current Assets

Long-term Assets

Total Assets

Total Requirements

Services

It has become standard procedure to include wired connections for new construction projects. The costs for wiring an entire building are high compared to adding a wireless network for greater speed and flexibility. The demand for wireless technology is growing as more developers focus on including it as a utility. We provide a solution for developers looking to provide services for older buildings without wired connections or where tenants have their own wired networks. A private Wi-Fi network is a cost-effective way to offer internet connectivity.

Pie in the Sky Enterprise is a full-service plan for owners and landlords of large commercial and industrial properties. Wireless internet access is a cheaper alternative to high-speed wired networks. It includes installation, management, and maintenance.

Pie in the Sky Residential is a full-service plan for owners and landlords of multi-family housing units. It helps decrease vacancy rates and increase income by offering high-speed internet as an amenity.

Pie in the Sky Travel Hub offers Wi-Fi services to truck stops throughout the U.S.

Pie in the Sky ISP Enterprise partners with ISPs to resell the Pie in the Sky Enterprise solution. ISPs can focus on providing raw connectivity while we handle the installation and management of networks.

Our Wi-Fi solution provides network connectivity at speeds starting from 54mbs. It can be distributed without rewiring current connections and can be easily scaled up and upgraded.

What is Wi-Fi?

Wi-Fi is wireless fidelity, a technology for broadcasting a high-speed internet connection. It allows devices to connect without a hard line connection.

Wi-Fi is faster and more flexible than wired connections. It can be securely set up with existing networks or as a stand-alone network.

Wi-Fi uses radio technology to provide secure and reliable wireless connectivity. Wi-Fi networks operate in the unlicensed 2.4 and 5 GHz radio bands with data rates ranging from 11 Mbps to 54 Mbps.

Enterprise level Wi-Fi solves the "last mile" problem in communities and provides substantial cost savings compared to laying fiber.

Detailed Service Descriptions

Each Wi-Fi installation is unique, but the options available are simple. The coverage area determines the cost structure. Services include installation, management, and maintenance.

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The primary internet connection is provided via a wired T1 line or a high-speed DSL line.

Pie in the Sky Wi-Fi offers installation and maintenance of high-speed wireless networks for specific market segments. Services are customized for commercial and residential property owners, travel hub operators, and ISPs.

The Pie in the Sky Enterprise and Residential services help property owners increase revenue by providing high-speed internet access. These services add value to the owner’s enterprise.

The Pie in the Sky ISP Enterprise solution allows ISPs to offer our services through their accounts. The installation and management process is the same, but the primary connection is provided by the ISP.

Additional services can be added in the future, such as voice over IP and security services.

Competitive Comparison

The Wi-Fi industry is rapidly growing, and Pie in the Sky Wi-Fi has the opportunity to be a first mover in the market. The industry is projected to grow to $2 billion annually by 2008. The fragmented market and potential competitors are not a threat but will help drive overall sales. Pie in the Sky Wi-Fi aims to sell the company in 2008 to a market aggregator.

Wi-Fi Advantages

Wi-Fi has several advantages over wired networks, including lower costs, faster connection speeds, and easier scalability. Pie in the Sky Wi-Fi is positioned to take advantage of these advantages.

Technology Plan

Pie in the Sky Wi-Fi stays up-to-date with emerging wireless technologies to provide advanced services to clients. The technology team ensures that the complexity of the technology is simplified for clients.

Installer Database

Pie in the Sky Wi-Fi has a proprietary database of certified installers throughout the US. Installers visit locations to install equipment, while the primary office handles other activities such as site assessments and network management.

New Site Install

Each location is managed through the Pie in the Sky Wi-Fi remote management system. The company provides the primary internet connection for Enterprise plans and manages the wireless network.

Site Assessment

Site assessments are performed to determine costs and ROI for each location. Surveys are also conducted to assess demand for the wireless network.

Design

The design process includes determining the placement of access points, power sources, network cabling, and wireless gateways. Security and billing solutions are also determined.

Backbone Role and Requirements

The backbone of the network determines bandwidth requirements and connectivity options. The business and residential density surrounding the network are also evaluated.

Service Provider Recruitment

Pie in the Sky Wi-Fi recruits service providers for site assessment, installation, service, and support. A proprietary database is used to track and evaluate service providers.

We have contacted service providers and solicited their partnership with Pie in the Sky Wi-Fi in their respective geographical areas. Before establishing a partnership, we carefully review the service provider’s business record and establish communication with a few of their business references. Only then do we begin contract negotiations.

Continued service provider recruitment will consist of online and offline list evaluation, as well as maintaining partnership/recruitment materials on the Pie in the Sky Wi-Fi website.

Project Implementation

Pie in the Sky Wi-Fi can move to implementation rapidly with good planning. We will use a standardized approach to installations, utilizing proven methods, with a careful eye to the evolution of the process as the industry moves forward.

Here is an overview of Pie in the Sky Wi-Fi network implementation process:

Pre-Installation

– Approve the wireless network design.

– Procure necessary hardware and software.

– Put out Request for Proposal (RFP) to all available installers in Pie in the Sky Wi-Fi database.

– Approve the most qualified installer/contractor.

– Schedule network install with approved design and most qualified installer.

Installation

– Install network feed.

– Install equipment.

– Test wireless network.

– Provide training and/or materials to users or support group.

– Go live with the wireless network.

Once a network is live, it will be placed into management mode to ensure continued operation of services. If warranted, a secondary network design for future growth and enhancements will be conducted upon initial project rollout to ensure healthy, revenue-generating growth.

Technology Utilized

To satisfy the growing demand for bandwidth, Pie in the Sky Wi-Fi will utilize existing fiber networks connected to a network switch for the initial Internet feed. A T1 connection will be used as a foundation. The network will utilize a Point to MultiPoint (PtoMP) wireless base station with the Wireless Outdoor Router Protocol (WORP), 802.16 standard, and radius antenna to deliver carrier-class broadband Internet to subscriber units at “node points” across a given area. The 5.4 GHz unlicensed frequency will be used for the Point to Multipoint (PtoMP) backbone.

Each subscriber unit will redistribute the broadband Internet wirelessly, utilizing the 802.11a, 802.11b, and 80211.g standards via an enterprise-level Access Point (AP) to clients/users with Wi-Fi enabled devices.

Quality of Service (QOS) will be ensured by following 802.11e Standards.

Vendor Relationships

Pie in the Sky Wi-Fi primarily uses equipment manufactured by Company A, a global leader in wireless networking technology, for backbone distribution, access points, and client access equipment. Other equipment manufacturer products include Company B, Company C, and D Corporation.

Pie in the Sky Wi-Fi has an account relationship with E Industries, a value-added distributor which sells all the equipment currently used. We are actively seeking new vendor relationships as manufacturers evolve their product lines and new technologies emerge. Potential vendors include Company F, a leading 802.16 (MAN) equipment manufacturer, and Company G, an IP voice and video equipment manufacturer.

Remote Management

Once a local network is launched and placed into management mode, it becomes part of a larger network that is monitored 24/7 by system engineers using standardized management software tailored to Pie in the Sky Wi-Fi’s network rollout.

Every access point is configured with management software that can be accessed remotely through a secure network administration interface. Each access point can be monitored separately or as a whole by the centralized management system.

Network traffic, equipment integration and operability, and user connections are constantly monitored to evaluate network requirements, security threats, service usage, and billing.

Network engineers manage the network during regular business hours, with changes and updates occurring remotely. Field resources are available to respond to physical equipment failures. Critical network failures are quickly addressed using a pager/cell phone communication network.

Market Analysis Summary

The unlicensed spectrum used by Wi-Fi greatly reduces costs and installation time for setting up a new network. Pie in the Sky Wi-Fi can deliver services in any location without special licenses or permits from the FCC.

Wi-Fi has become the global standard for wireless Internet access, with quick and rapid acceptance. Demand for Wi-Fi cards and components has increased dramatically while prices have decreased. Wi-Fi technology is expected to experience swift acceptance and implementation.

The Wi-Fi industry is projected to grow at a compounded annual growth rate ranging from 50% to 415% over the next five years. The annual recurring revenue for access services based on unlicensed broadband wireless technologies is expected to approach $2 billion by 2008.

Underserved markets, newly developed communities, and urban edge markets are prime opportunities for service providers using unlicensed broadband wireless technologies.

Pie in the Sky Wi-Fi aims to stay on the cutting edge of the wireless industry by carefully evaluating standards, equipment, and potential vendor relationships.

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Wireless DataComm Business Plan Example

By 2005, analysts predict that "80% of all commercial notebooks sold will be wireless-enabled. They also predict that by 2005, 50% of Fortune 1000 companies will have extensively deployed wireless LAN technology based on the latest 802.11 standards. And, by 2010, the majority of Fortune 2000 companies will have deployed wireless LANs to support standard wired network technology LANs." –iv

**4.1 Market Segmentation**

Pie in the Sky Wi-Fi has three primary market segments: Commercial Property owners, Multi-tenant residential property owners, and ISPs. Our marketing efforts toward the first two groups will be similar, while with the third group, we are offering different services, and our marketing focus will be different.

**Commercial and Residential Property Owners**

The primary customer for Pie in the Sky Wi-Fi is the landlord who has never considered providing Internet access as an additional service to create a competitive advantage, due to cost constraints of installing a wired network. Wired networks do not allow the flexibility that wireless does. For property owners, addressing the individual needs of each tenant is expensive using traditional installation practices, so it was never really a viable option for them due to cost constraints.

**Internet Service Providers (ISPs)**

The core focus for an ISP is providing raw connectivity to their clients, whether wired or wireless. ISPs need service providers to handle the installation of these networks. In most cases, the ISP will either outsource these services or refer them to a reputable provider if the company does not do the installation themselves.

Wireless DataComm Business Plan Example

Market Analysis

[table]

[tr]

[td colspan="8" style="text-align: left"]Market Analysis[/td]

[/tr]

[tr]

[td style="text-align: left"]Potential Customers[/td]

[td style="text-align: right"]Growth[/td]

[td style="text-align: right"]Year 1[/td]

[td style="text-align: right"]Year 2[/td]

[td style="text-align: right"]Year 3[/td]

[td style="text-align: right"]Year 4[/td]

[td style="text-align: right"]Year 5[/td]

[td style="text-align: right"]CAGR[/td]

[/tr]

[tr]

[td style="text-align: left"]Commercial property owners[/td]

[td]3%[/td]

[td]3,000[/td]

[td]3,090[/td]

[td]3,183[/td]

[td]3,278[/td]

[td]3,376[/td]

[td]3.00%[/td]

[/tr]

[tr]

[td style="text-align: left"]Multi-tenant residential property owners[/td]

[td]2%[/td]

[td]3,000[/td]

[td]3,060[/td]

[td]3,121[/td]

[td]3,183[/td]

[td]3,247[/td]

[td]2.00%[/td]

[/tr]

[tr]

[td style="text-align: left"]Internet Service Providers[/td]

[td]5%[/td]

[td]6,000[/td]

[td]6,300[/td]

[td]6,615[/td]

[td]6,946[/td]

[td]7,293[/td]

[td]5.00%[/td]

[/tr]

[tr]

[td style="text-align: right"]Total[/td]

[td]3.77%[/td]

[td]12,000[/td]

[td]12,450[/td]

[td]12,919[/td]

[td]13,407[/td]

[td]13,916[/td]

[td]3.77%[/td]

[/tr]

[/table]

4.2 Target Market Segment Strategy

Although the Pie in the Sky Enterprise solution can be utilized in any area where high-speed wireless Internet access is desired, the company will focus its sales and marketing efforts on three key sectors. We project that the commercial and residential segments will make up 50% of overall sales, and the ISP segment will account for the remaining 50%.

Commercial and Residential Property Owners and Business Owners:

Our primary marketing goal for these segments will be to educate owners about Wi-Fi and the benefits of installing a Wi-Fi network, both as a means to increase revenue and as a cost-saving opportunity. We will emphasize the ease of installing or updating a wireless network in any location, without the need for on-site network management.

We will also highlight the value that this amenity can bring to a landlord’s property, in terms of attracting and retaining tenants, and differentiating their property from competitors’. We will use simple analogies, such as the added appeal of a property with private parking included in the rent, to help landlords understand the benefits of investing in this new technology. Like parking spaces, built-in wireless Internet access offers property owners and businesses an additional competitive advantage. What was once a risky, unnecessary, and expensive proposition for building owners is now a necessary and highly sought-after utility for all residents, both commercial and residential.

This value proposition will be incorporated into all marketing initiatives. Here is a cost comparison example for a typical 30,000 square foot office building:

Wireless DataComm Business Plan Example

1. Commercial property and business owners

Pie in the Sky Wi-Fi will target office buildings, industrial campuses, and truck stops. With high vacancy rates in commercial properties, building owners are providing Internet access to attract businesses and increase lease rates. The Pie in the Sky Enterprise solution allows building owners to offer this service at a low cost without managing it themselves.

Including wireless capabilities in developments helps developers manage real estate investments by eliminating the need for multiple individual lines. This is especially important when renovating older buildings.

Additional commercial property owners:

– Truck Stops: Pie in the Sky Wi-Fi is uniquely positioned to offer Wi-Fi services to truck stops throughout the US. With a sales force visiting over 300 truck stops monthly, the company can sell and educate truck stop owners effectively.

– Industrial Parks: Many industrial parks lack fiber or cable for broadband access. The Pie in the Sky commercial Enterprise solution provides a cost-effective option for installing wireless access that can be shared among multiple tenants.

– Rural Municipalities: The Pie in the Sky commercial Enterprise solution is ideal for rural municipalities that cannot afford to update wired connections. With high-speed wireless access, these areas can be connected inexpensively and effectively.

2. Multi-tenant residential property owners:

The Pie in the Sky Residential Enterprise solution is focused on multi-tenant housing owners looking to improve technology for renters and generate additional revenue. Installing a private secure wireless network eliminates the need for individual installations in each unit and benefits both the owner and tenants. Tenants enjoy a less expensive and faster Internet connection, and property owners gain additional revenue and a competitive advantage.

3. Internet Service Providers (ISPs):

Pie in the Sky Wi-Fi partners with ISPs to resell the Enterprise solution. This allows ISPs to focus on providing continuous, high-quality, fast Internet access while earning additional revenue as a Pie in the Sky Wi-Fi reseller. The partnership also solidifies the ISP’s role in providing connectivity to wireless installations.

4.2.1 Market Needs:

Wi-Fi is revolutionizing internet access and other services like Voice Over IP (VOIP). Traditional wired networks are being replaced by wireless networks due to lower costs and easier implementation. Pie in the Sky Wi-Fi is uniquely positioned to roll out wireless locations quickly and without the need for wired connections. As the demand for Wi-Fi services expands, the company will benefit from increased gross margins on primary connection costs. Providing T1 connections wirelessly increases margins and allows for quick activation of new locations. The cost savings of eliminating fixed T1 connections are significant.

Wireless DataComm Business Plan Example

For this example, existing T1 contracts are not figured into the return on investment equation, although this is a factor to consider as each area is activated. The example uses an average monthly service fee estimate of $1,500, T1 wired cost of $800 per location, and an OC3 connection cost of $9,000. The break-even point for installing a central OC3 connection is six clients. The break-even point for expansion is reached when 11 clients are added to the Pie in the Sky network.

The wired T1 connections to each location in this illustration will no longer be needed, but it should not jeopardize any existing relationships with any partner ISPs, as a larger primary connection to power the base station will still be required. This primary connection will be provided by the partner ISP in that area, mitigating any potential displeasure with the switch from multiple broadband connections to a single larger connection. As new wireless installations are added from the new primary base station, it could potentially lower the overall margin for the ISP but significantly increase the overall margins for Pie in the Sky Wi-Fi.

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The true potential market for Wi-Fi installations is currently unknown, as the industry is expanding rapidly and companies are employing multiple strategies to build a niche within the industry. The current trend for many Wi-Fi providers is the rapid deployment of public hotspots, which provide Internet connectivity in places like coffee shops, hotels, and other public gathering spots. Although this strategy may prove to be a long-term advantage for these larger providers, the time, resources, and return on investment are further out than the Pie in the Sky Wi-Fi business model and are speculative.

Pie in the Sky Wi-Fi is part of the Data Communications Services industry. Our services are similar to those provided by ISPs, cable modem, and DSL installers, in that we help customers obtain access to the Internet in residential and commercial settings. Unlike most of these businesses, Pie in the Sky Wi-Fi’s wireless Internet access points are less expensive, less invasive of building infrastructure, more portable, and more scalable. Wireless data communications are largely driven by customer demand, with the explosion of cell phone popularity leading to increased demand for wireless access to data, communications, and the Internet. Many travelers now seek out wireless access as a necessary amenity in their hotels.

As consumers demand wider-ranging wireless access individually, they are also creating a paradigm shift in business workplaces. Employees comfortable with wireless technology see the disadvantages of hard-wired, immobile data connections in their offices. As businesses and property owners recognize the public’s eagerness for such technologies, wireless installations are becoming less of a risk and more of a clear necessity.

The current market for Wi-Fi services is wide open. Aside from a few major providers mainly focused on public hotspots, the industry is mostly comprised of small, local, or regional providers. In most cases, Wi-Fi providers focus on a small geographical region. They install a network and then try to sell to individual users within the radius of that signal. This expensive and speculative proposition, combined with the lengthy sales cycle and individual effort required, does not lend itself to a favorable return on investment.

For the first two target markets (commercial property owners, multi-unit residential property owners, and business owners), we are competing against hard-wired Internet access, often tenant-installed, and against inertia. Currently, there are no direct competitors in our area offering wireless access installation for these clients.

Our challenge is to educate potential customers on the advantages of wireless over wired access and encourage them to assume the installation costs for a larger payoff from tenants in the future (or for the benefits of scalability and upgrading, for business owners).

With ISPs, we are competing against established installers of cable and DSL. We will make ourselves competitive by emphasizing management’s expertise and convincing them of the public’s demand for wireless access. As a preferred partner for wireless access installation, we will have a first-mover advantage with ISPs by the time larger conglomerates enter the market.

Pie in the Sky Wi-Fi will create a user-friendly, content-packed website with information on our services and prices, as well as the general benefits of wireless connections. We will target managed property advice, information, and association sites with banner ads and pay-per-click links to our website. Additionally, we will regularly submit a "technology" column to a real estate management magazine to establish ourselves as experts in this field and build our reputation.

The main phase of our website development is already completed. We have assembled the service, pricing, and portal pages for our different target markets and are compiling articles and useful links for the same groups. We are developing the site ourselves and will contract with a hosting company for maintenance under our own domain name once the site is established. Ongoing expenses for maintenance (excluding extra marketing) are listed under "Miscellaneous" expenses in the Profit and Loss statement.

Pie in the Sky Wi-Fi will focus on its strengths and exploit market opportunities by offering a complete service package of wireless installation and management to property owners and ISPs.

To develop good business strategies, perform a SWOT analysis of your business. Pie in the Sky Wi-Fi has a proven and balanced management team. However, more working capital is needed to fulfill the plan. There is a new and emerging, fast-growing market demand, as well as a "gap-filler" position in nationwide coverage. Possible new competitors drawn to the ripening market pose a threat.

The new and emerging market for this technology will require companies with proven expertise. The Pie in the Sky Wi-Fi management team has substantial experience in launching new businesses in new markets and developing technology for widespread use. The biggest strength of Pie in the Sky Wi-Fi is its dynamic and experienced management team. The combination of an experienced management team and an emerging industry with a projected growth rate of over 300% per year will give Pie in the Sky Wi-Fi a first mover competitive advantage, with the long-term advantage of a sustainable and scalable business model.

Although the management team has substantial experience in new business creation and industry expertise in the target market, none of the members have successfully raised enough working capital needed to grow a business like Pie in the Sky Wi-Fi in an emerging market. To mitigate this risk, the management team has elected key individuals to participate on the Board of Advisors. This Board of Advisors is set up to fill any perceived management gaps and ensure the long-term success of this business plan.

Our focus is on owners and managers of commercial and residential property, particularly in multi-tenant dwellings and business parks. Pie in the Sky Wi-Fi offers property owners an extra edge in a competitive market and ISPs a reliable partner in meeting the demands of a wireless customer base. Additionally, there is a secondary opportunity in partnering with aggregators to fill gaps in their blanket Wi-Fi network across the U.S.

Because of the current demand and increasing popularity of Wi-Fi installations, many new businesses will enter the marketplace and increase competition. Our first-mover advantage, strategic partnerships, and equity investment should minimize these threats.

For all three-market segments targeted, the Pie in the Sky Wi-Fi Enterprise solution can provide value-added services to residential or commercial buildings. Pre-built office suites offer a fast solution for tenants needing space right away. Pie in the Sky Wi-Fi can enhance the perceived value of properties for property owners in a cluttered market.

Wireless technology has the potential to revolutionize how we connect to the internet. Pie in the Sky Wi-Fi is poised to take advantage of this emerging market and become a leader in wireless installations.

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