Construction Irrigation Business Plan
Hass Irrigation Systems will meet the irrigation needs of our customers, focusing on the residential construction boom in Monroe’s Lake Charles section. The city has been growing by 9% annually for the past decade, with a population of 900,000. The new construction in the Lake Charles section is valued at $600 million in home sales next year.
Currently, Hass Irrigation Systems is a subcontractor for Bentwood Custom Homes, Greenridge Homes, and Landmark Homes, providing irrigation services for their new homes in the area. From this base, Hass Irrigation Systems will market to homeowners in the Lake Charles area.
The current population of the Lake Charles area is 120,000, with an income range of $100,000-$500,000. Hass Irrigation Systems is well positioned to dominate the irrigation business in this growing residential area.
Contents
1.1 Objectives
The objectives of Hass Irrigation Systems are:
- Capture the majority of the irrigation business in the Lake Charles area.
- Offer customers superior service at a low price.
1.2 Mission
Hass Irrigation Systems’ emphasis will always be customer satisfaction. By putting our customers’ needs first, we will build our customer base. Unlike other irrigation companies, we will not disappear at the end of October and reappear in March. We will be here when our customers need us.
1.3 Keys to Success
The keys to success for Hass Irrigation Systems are:
- Prompt and courteous service.
- An expertise in irrigation unmatched by any other company.
- Competitive pricing.
Company Summary
Hass Irrigation Systems tailors solutions to customers’ irrigation needs. Currently, Hass Irrigation Systems is a subcontractor for Bentwood Custom Homes, Greenridge Homes, and Landmark Homes, providing garden carpentry services to their new homes in the Lake Charles area.
Hass Irrigation Systems firmly believes that "you get what you pay for." This applies not only to customer irrigation systems but also to our staff and equipment. We have handpicked qualified employees and provided them with the necessary tools and support to excel at their jobs. The same level of quality extends to the equipment and hardware we use, all chosen to meet our customers’ high standards.
Andrew Hass, owner of Hass Irrigation Systems, has over 15 years of experience developing his own program and protocols. His expertise allows us to meet customer needs faster than any other company.
2.1 Start-up Summary
Andrew Hass will invest $60,000 in Hass Irrigation Systems and secure a $100,000 loan.
The following table and chart project the initial start-up costs for Hass Irrigation Systems.
Start-up Funding
Start-up Expenses to Fund: $57,300
Start-up Assets to Fund: $102,700
Total Funding Required: $160,000
Assets
Non-cash Assets from Start-up: $90,000
Cash Requirements from Start-up: $12,700
Additional Cash Raised: $0
Cash Balance on Starting Date: $12,700
Total Assets: $102,700
Liabilities and Capital
Liabilities
Current Borrowing: $0
Long-term Liabilities: $100,000
Accounts Payable (Outstanding Bills): $0
Other Current Liabilities (interest-free): $0
Total Liabilities: $100,000
Capital
Planned Investment: $60,000
Andrew Hass: $60,000
Other: $0
Additional Investment Requirement: $0
Total Planned Investment: $60,000
Loss at Start-up (Start-up Expenses): ($57,300)
Total Capital: $2,700
Total Capital and Liabilities: $102,700
Total Funding: $160,000
Start-up Requirements
Start-up Expenses
Legal: $2,000
Stationery etc.: $300
Brochures: $3,000
Insurance: $1,000
Rent: $1,000
Equipment and Tools: $20,000
Vans (2): $30,000
Total Start-up Expenses: $57,300
Start-up Assets
Cash Required: $12,700
Start-up Inventory: $40,000
Other Current Assets: $0
Long-term Assets: $50,000
Total Assets: $102,700
Total Requirements: $160,000
Company Ownership
Hass Irrigation Systems is owned by Andrew Hass.
Services
Hass Irrigation Systems tailors solutions to customer’s irrigation needs. Through precision system design, our professionals can custom design a system that meets the customer’s landscaping needs, assuring a beautiful, green lawn.
We use products from premier manufacturers, providing our customers with systems customized to their individual property needs. By utilizing products from leading manufacturers, we can definitively meet our customer’s specific needs.
With these tools, our design professionals can meet any design challenge. A beautiful, green lawn is our first objective, but we also consider the unique water requirements of bedding plants, shrubbery, and trees. We understand the strengths and weaknesses of every product manufactured today.
Market Analysis Summary
The city has been growing by 9% annually for the past 10 years. With a population of 900,000, there is $600 million in home sales in the Lake Charles section of the city next year. New construction represents an important customer group for Hass Irrigation Systems.
Another significant customer group are existing home owners in the Lake Charles area. The revitalization of the area has led to increased remodeling of existing homes. Last year, remodeling projects were up 20% and accounted for $15 million paid for remodeling services in the area.
Market Segmentation
Hass Irrigation Systems will focus on two customer groups:
– New home construction
– Landscaping projects
Market Analysis
| Year | |||||||
| 1 | 2 | 3 | 4 | 5 | |||
| Potential Customers | Growth | CAGR | |||||
| New Home Construction | 7% | 2,000 | 2,140 | 2,290 | 2,450 | 2,622 | 7.00% |
| Landscaping Projects | 5% | 2,200 | 2,310 | 2,426 | 2,547 | 2,674 | 5.00% |
| Total | 5.97% | 4,200 | 4,450 | 4,716 | 4,997 | 5,296 | 5.97% |
4.2 Service Business Analysis
The market for irrigation contracting services is very competitive. Among these, only five are competing for work in the Lake Charles area. These are small businesses with less than four full-time employees, except for J. Dodd Irrigation Services that has a staff of eight. Hass Irrigation Systems’ current niche is its strong relationship with Bentwood Custom Homes, Greenridge Homes, and Landmark Homes.
Andrew Hass’s unique landscaping program and protocols will also be a critical advantage in building Hass Irrigation Systems’ customer base.
Strategy and Implementation Summary
Hass Irrigation Systems’ strategy is simple and ambitious. First, build its base with new home construction that is planned in the Lake Charles area. From this secure footing, Hass Irrigation Systems will begin to market to new customers.
5.1 Competitive Edge
Andrew Hass’ reputation for quality work and excellent customer skills has been a hallmark of his work history in irrigation. Starting his own company is just another step in his quest to deliver services to customers that were second to none.
Andrew began his career in landscaping in 1985 with Burke Landscaping as a member of the installation crew. Within three years, Andrew was a Project Install Foreman. He held this position with Burke Landscaping for five years. His next position was with De Spain Irrigation. His initial position was Project Install Foreman but he was soon promoted to Field Operations Manager. In this position, Andrew began to develop his own program and protocols to improve irrigation services. Over the next five years, De Spain grew to become one of the biggest irrigation/landscaping businesses in Monroe.
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5.2 Sales Strategy
For the first two months of operation, Hass Irrigation will focus on subcontract work with local builders. During that time period, we will be marketing our services to existing homeowners in the Lake Charles section.
We estimate that with current staff, Hass Irrigation can install up to six irrigation systems a month. Each system will, on average, generate $5,000 in sales. In most cases, the new irrigation system will be in place within 15 days of the order being finalized.
5.2.1 Sales Forecast
The following table will outline Hass Irrigation Systems sales forecast data.
Sales Forecast
Sales
New Home Construction
$248,000
$262,000
$285,000
Landscaping Projects
$63,000
$81,000
$93,000
Total Sales
$311,000
$343,000
$378,000
Direct Cost of Sales
New Home Construction
$68,600
$73,000
$80,000
Landscaping Projects
$18,400
$22,000
$21,000
Subtotal Direct Cost of Sales
$87,000
$95,000
$101,000
Management Summary
Andrew Hass will manage the daily operations of Hass Irrigation Systems.
6.1 Personnel Plan
Hass Irrigation Systems will have a staff of four.
Personnel Plan
Andrew Hass
$30,000
$34,000
$42,000
Irrigation Crew Members (3)
$90,000
$102,000
$124,000
Total People
0
0
0
Total Payroll
$120,000
$136,000
$166,000
The following is the financial plan for Hass Irrigation Systems.
7.1 Break-even Analysis
The monthly break-even point is shown below, taking into account monthly running costs.
Break-even Analysis
Monthly Revenue Break-even: $20,211
Assumptions:
Average Percent Variable Cost: 28%
Estimated Monthly Fixed Cost: $14,557
7.2 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 4971, Irrigation Systems, are shown for comparison.
The following is an explanation of the plans divergence with industry ratio profile.
Sales Growth and Profit Before Interest and Taxes will be double the industry average due to increased housing development in the Lake Charles area over the next five years.
Short-term Assets are higher than average due to the size of our start-up inventory.
Long Term Assets are below the industry average but will be more in-line after additional equipment is purchased, planned for the fourth year of operation.
Long Term Liabilities and Expense of Sales are higher than the industry average due to the start-up loan and the maintenance of a year-round staff.
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 10.29% 10.20% 4.70%
Percent of Total Assets
Accounts Receivable 18.84% 17.96% 18.26% 11.20%
Inventory 4.64% 4.38% 4.30% 1.40%
Other Current Assets 0.00% 0.00% 0.00% 36.30%
Total Current Assets 66.72% 73.93% 78.43% 48.90%
Long-term Assets 33.28% 26.07% 21.57% 51.10%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 8.57% 9.01% 8.87% 26.90%
Long-term Liabilities 65.52% 50.34% 40.65% 22.20%
Total Liabilities 74.09% 59.36% 49.52% 49.10%
Net Worth 25.91% 40.64% 50.48% 50.90%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 72.03% 72.30% 73.28% 64.10%
Selling, General & Administrative Expenses 63.05% 63.85% 67.37% 45.40%
Advertising Expenses 3.86% 4.37% 4.76% 0.20%
Profit Before Interest and Taxes 15.86% 14.55% 10.43% 5.20%
Main Ratios
Current 7.79 8.20 8.84 1.79
Quick 7.24 7.71 8.36 1.44
Total Debt to Total Assets 74.09% 59.36% 49.52% 49.10%
Pre-tax Return on Net Worth 111.96% 64.12% 36.71% 4.70%
Pre-tax Return on Assets 29.01% 26.06% 18.53% 9.30%
Additional Ratios
Year 1 Year 2 Year 3
Net Profit Margin 8.97% 8.45% 5.91%
Return on Equity 78.37% 44.88% 25.70%
Activity Ratios
Accounts Receivable Turnover 9.01 9.01 9.01
Collection Days 58 39 39
Inventory Turnover 6.00 14.24 14.05
Accounts Payable Turnover 10.64 12.17 12.17
Payment Days 27 27 29
Total Asset Turnover 2.26 2.16 2.19
Debt Ratios
Debt to Net Worth 2.86 1.46 0.98
Current Liab. to Liab. 0.12 0.15 0.18
Liquidity Ratios
Net Working Capital $79,888 $103,167 $119,795
Interest Coverage 5.21 5.87 5.25
Additional Ratios
Assets to Sales 0.44 0.46 0.46
Current Debt/Total Assets 9% 9% 9%
Acid Test 5.05 5.72 6.30
Sales/Net Worth 8.74 5.31 4.35
Dividend Payout 0.00 0.00 0.00
7.3 Projected Profit and Loss
The following table and chart highlight the projected profit and loss for three years.
Table: Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $311,000 $343,000 $378,000
Direct Cost of Sales $87,000 $95,000 $101,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $87,000 $95,000 $101,000
Gross Margin $224,000 $248,000 $277,000
Gross Margin % 72.03% 72.30% 73.28%
Expenses
Payroll $120,000 $136,000 $166,000
Sales and Marketing and Other Expenses $18,000 $23,000 $28,000
Depreciation $4,284 $4,284 $4,284
Leased Equipment $0 $0 $0
Utilities $2,400 $2,400 $2,400
Insurance $0 $0 $0
Rent $12,000 $12,000 $12,000
Payroll Taxes $18,000 $20,400 $24,900
Other $0 $0 $0
Total Operating Expenses $174,684 $198,084 $237,584
Profit Before Interest and Taxes $49,316 $49,916 $39,416
EBITDA $53,600 $54,200 $43,700
Interest Expense $9,459 $8,501 $7,501
Taxes Incurred $11,957 $12,425 $9,575
Net Profit $27,900 $28,991 $22,341
Net Profit/Sales 8.97% 8.45% 5.91%
Projected Cash Flow
The following is the projected cash flow for three years.
Pro Forma Cash Flow Review:
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $77,750 $85,750 $94,500
Cash from Receivables $207,375 $254,588 $280,588
Subtotal Cash from Operations $285,125 $340,338 $375,088
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $5,000 $0 $0
Subtotal Cash Received $290,125 $340,338 $375,088
Expenditures
Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $120,000 $136,000 $166,000
Bill Payments $113,424 $171,757 $184,870
Subtotal Spent on Operations $233,424 $307,757 $350,870
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $9,996 $9,996 $9,996
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $243,420 $317,753 $360,866
Net Cash Flow $46,705 $22,585 $14,222
Cash Balance $59,405 $81,990 $96,212
7.5 Projected Balance Sheet
The projected balance sheet for three years is as follows:
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $59,405 $81,990 $96,212
Accounts Receivable $25,875 $28,537 $31,449
Inventory $6,380 $6,967 $7,407
Other Current Assets $0 $0 $0
Total Current Assets $91,660 $117,494 $135,068
Long-term Assets
Long-term Assets $50,000 $50,000 $50,000
Accumulated Depreciation $4,284 $8,568 $12,852
Total Long-term Assets $45,716 $41,432 $37,148
Total Assets $137,376 $158,926 $172,216
Liabilities and Capital
Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $11,772 $14,327 $15,273
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $11,772 $14,327 $15,273
Long-term Liabilities $90,004 $80,008 $70,012
Total Liabilities $101,776 $94,335 $85,285
Paid-in Capital $65,000 $65,000 $65,000
Retained Earnings ($57,300) ($29,400) ($409)
Earnings $27,900 $28,991 $22,341
Total Capital $35,600 $64,591 $86,931
Total Liabilities and Capital $137,376 $158,926 $172,216
Net Worth $35,600 $64,591 $86,931
Appendix
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
New Home Construction $19,000 $19,000 $19,000 $23,000 $27,000 $30,000 $29,000 $24,000 $19,000 $14,000 $11,000 $14,000
Landscaping Projects $0 $0 $4,000 $6,000 $7,000 $9,000 $9,000 $8,000 $6,000 $4,000 $4,000 $6,000
Total Sales $19,000 $19,000 $23,000 $29,000 $34,000 $39,000 $38,000 $32,000 $25,000 $18,000 $15,000 $20,000
Direct Cost of Sales
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
New Home Construction $5,000 $5,000 $5,000 $6,400 $7,800 $9,000 $8,000 $6,400 $5,000 $4,000 $3,000 $4,000
Landscaping Projects $0 $0 $1,000 $1,800 $2,200 $2,700 $2,700 $2,000 $1,800 $1,200 $1,200 $1,800
Subtotal Direct Cost of Sales $5,000 $5,000 $6,000 $8,200 $10,000 $11,700 $10,700 $8,400 $6,800 $5,200 $4,200 $5,800
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Andrew Hass $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Irrigation Crew Members (3) $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $19,000 | $19,000 | $23,000 | $29,000 | $34,000 | $39,000 | $38,000 | $32,000 | $25,000 | $18,000 | $15,000 | $20,000 | |
| Direct Cost of Sales | $5,000 | $5,000 | $6,000 | $8,200 | $10,000 | $11,700 | $10,700 | $8,400 | $6,800 | $5,200 | $4,200 | $5,800 | |
| Other Production Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $5,000 | $5,000 | $6,000 | $8,200 | $10,000 | $11,700 | $10,700 | $8,400 | $6,800 | $5,200 | $4,200 | $5,800 | |
| Gross Margin | $14,000 | $14,000 | $17,000 | $20,800 | $24,000 | $27,300 | $27,300 | $23,600 | $18,200 | $12,800 | $10,800 | $14,200 | |
| Gross Margin % | 73.68% | 73.68% | 73.91% | 71.72% | 70.59% | 70.00% | 71.84% | 73.75% | 72.80% | 71.11% | 72.00% | 71.00% | |
| Expenses | |||||||||||||
| Payroll | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | |
| Sales and Marketing and Other Expenses | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | |
| Depreciation | $357 | $357 | $357 | $357 | $357 | $357 | $357 | $357 | $357 | $357 | $357 | $357 | |
| Leased Equipment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Utilities | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Insurance | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | |
| Payroll Taxes | 15% | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | $14,557 | |
| Profit Before Interest and Taxes | ($557) | ($557) | $2,443 | $6,243 | $9,443 | $12,743 | $12,743 | $9,043 | $3,643 | ($1,757) | ($3,757) | ($357) | |
| EBITDA | ($200) | ($200) | $2,800 | $6,600 | $9,800 | $13,100 | $13,100 | $9,400 | $4,000 | ($1,400) | ($3,400) | $0 | |
| Interest Expense | $826 | $819 | $813 | $806 | $799 | $792 | $785 | $778 | $771 | $764 | $757 | $750 | |
| Taxes Incurred | ($415) | ($413) | $489 | $1,631 | $2,593 | $3,585 | $3,587 | $2,480 | $862 | ($756) | ($1,354) | ($332) | |
| Net Profit | ($968) | ($964) | $1,141 | $3,806 | $6,051 | $8,366 | $8,371 | $5,786 | $2,010 | ($1,765) | ($3,160) | ($775) | |
| Net Profit/Sales | -5.10% | -5.07% | 4.96% | 13.12% | 17.80% | 21.45% | 22.03% | 18.08% | 8.04% | -9.80% | -21.07% | -3.87% | |
Pro Forma Cash Flow
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $4,750 | $4,750 | $5,750 | $7,250 | $8,500 | $9,750 | $9,500 | $8,000 | $6,250 | $4,500 | $3,750 | $5,000 | |
| Cash from Receivables | $0 | $475 | $14,250 | $14,350 | $17,400 | $21,875 | $25,625 | $29,225 | $28,350 | $23,825 | $18,575 | $13,425 | |
| Subtotal Cash from Operations | $4,750 | $5,225 | $20,000 | $21,600 | $25,900 | $31,625 | $35,125 | $37,225 | $34,600 | $28,325 | $22,325 | $18,425 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | ||||||||||||
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