Dribbling Indoor Soccer is the only indoor soccer facility in Wingback County, serving a population of 240,000 residents. The facility boasts two professional-style, lighted fields (73′ x 140′) with Field Turf for fast-action soccer in all weather conditions.

Divisions are available for youth, men, women, and coed players of all skill levels, providing a recreational yet competitive environment. League play runs year round, with a $40 annual fee for all participants and a $700 team registration fee per session. Each session includes 10 games and awards for the first place team.

Skills clinics cater to beginner adults and those looking to improve. The fields can also be rented for various events like practices, parties, and tournaments for lacrosse and field hockey. A soccer store on-site offers leading brands for players, teams, leagues, and schools. Additionally, a small café will serve drinks, sandwiches, and pastries.

By the end of the first year, Dribbling Indoor Soccer projects over 1,000 members, 30 adult teams, and 30 youth teams.

Indoor Soccer Facility Business Plan Example

Dribbling Indoor Soccer’s Objectives are as follows:

– Build facility membership to over 800.

– Register 30 adult and 25 youth teams within the first year.

– Develop facility potential for special events.

The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility for year-round enjoyment by both youth and adults.

Les Klew has been a fixture in the county’s soccer community for twenty years. He has coached hundreds of children and is currently the supervisor of soccer officials for the Wingback County area. His expertise has greatly contributed to the development of soccer in the county, which has earned him instant credibility with players and coaches.

Noh, Les’s wife, has also been an important figure in boosting soccer in Wingback County, particularly women’s soccer. She has coached numerous girls’ teams and served as the chairperson of the Wingback County Soccer Association.

With their extensive connections, both Les and Noh will actively promote the facility to players and coaches.

Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew. It will maintain a sole proprietorship status for the first two years, projecting that the Ouisterfield facility will be popular enough to establish a second indoor operation in Midfield. At that time, the business will reorganize as an S Corporation.

The start-up cost of Dribbling Indoor Soccer primarily focuses on field installation and setting up the soccer store. Les and Noh Klew will invest in the business, and in addition, secure a long-term loan. Specifics of start-up expenses and funding are provided in the tables and chart below.

Indoor Soccer Facility Business Plan Example

Start-up Funding

Start-up Expenses to Fund: $80,000

Start-up Assets to Fund: $80,000

Total Funding Required: $160,000

Assets

Non-cash Assets from Start-up: $50,000

Cash Requirements from Start-up: $30,000

Additional Cash Raised: $0

Cash Balance on Starting Date: $30,000

Total Assets: $80,000

Liabilities and Capital

Liabilities

Current Borrowing: $0

Long-term Liabilities: $100,000

Accounts Payable (Outstanding Bills): $0

Other Current Liabilities (interest-free): $0

Total Liabilities: $100,000

Capital

Planned Investment:

Klew, Les and Noh: $60,000

Other: $0

Additional Investment Requirement: $0

Total Planned Investment: $60,000

Loss at Start-up (Start-up Expenses): ($80,000)

Total Capital: ($20,000)

Total Capital and Liabilities: $80,000

Total Funding: $160,000

Start-up

Requirements

Start-up Expenses

Legal: $1,000

Brochures: $1,000

Insurance: $3,000

Rent: $5,000

Soccer Shop Setup: $10,000

Field Installation: $52,000

Cafe: $8,000

Total Start-up Expenses: $80,000

Start-up Assets

Cash Required: $30,000

Start-up Inventory: $5,000

Other Current Assets: $5,000

Long-term Assets: $40,000

Total Assets: $80,000

Total Requirements: $160,000

2.3 Company Locations and Facilities

Dribbling Indoor Soccer is located on West 18th Street in Ouisterfield. The 30,000 square foot facility is a former warehouse that will be converted into a playing facility. The location is easily accessible to all city residents and is nearby Southtowne Park, the largest and most popular city park. This unique location is perfect, and the facility has ample off-street parking.

Products and Services

Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training, and a soccer shop. The facility is also available to be rented out for special events.

The fee schedule is as follows:

– Annual Facility Membership: $40

– Team Registration per Session: $700

– Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr

– Skill Clinic Fees: Range from $80 (per week) for children to $400 for groups

The skill clinics are led by soccer skill instructors with “A” Level Coaching Certification and are geared toward novices who want to improve their soccer skills.

The facility also has a soccer shop that sells the best soccer gear, both indoor and outdoor. The shop offers the best selection of turf shoes available in the city.

Market Analysis Summary

Soccer is a popular sport in Wingback County. Currently, there are 6,000 children participating in youth soccer leagues and 3,000 adults participating in the adult league. The number of players is growing dramatically due to two factors.

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The first factor is the large number of children in the county under the age of 12. There are approximately 30,000 children in the county under the age of 12, and the percentage of children in this age group is projected to continue growing for the next five years. Soccer is the most popular sport among this age group.

The second factor is the growing number of young people between the ages of 24-35 participating in team sports. Participation in coed softball has increased by 20% each year for the past three years, leading to the county building four new playing fields this year. The adult outdoor soccer league has grown by 50% over the past two years, and there are currently 24 adult league teams participating in the outdoor city soccer league.

4.1 Market Segmentation

Dribbling Indoor Soccer will focus on the following target customers:

– Youths, ages 6-14 years

– Adults, ages 24-35 years

Indoor Soccer Facility Business Plan Example

Market Analysis:

Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR

Youth 12% 40,000 44,800 50,176 56,197 62,941 12.00%

Adults 10% 30,000 33,000 36,300 39,930 43,923 10.00%

Total 11.16% 70,000 77,800 86,476 96,127 106,864 11.16%

Strategy and Implementation Summary:

Dribbling Indoor Soccer will aggressively pursue membership and team registration by discounting both the membership fee and the team fee.

– Membership Fee: Dribbling Indoor Soccer will offer a 25% discount on membership fees for the first six months.

– Team Fee: The team fee will be reduced by $100 if the team registers before the early sign-up deadline.

In addition, we will sell the facility rental potential to local schools, churches, and civic organizations.

5.1 Marketing Strategy:

Marketing Programs:

The marketing strategy for Dribbling will differ throughout the year, depending upon demand for the facility. During the winter, when most leagues play indoors, we will have to do very few marketing or advertising campaigns. During the summer, however, we must ensure that the center retains top of mind share with local recreational soccer players and parents seeking activities for their children during school holidays.

Marketing programs during the summer will consist of:

– Discounts: e.g. rent for one hour, get the second hour free.

– Advertise in the sports section of the local paper.

– Post fliers at other sports and recreation facilities.

Pricing:

All league participants must become members of Dribbling Indoor Soccer. The annual fee for individuals is $40. Team registration per season is $700.

Teams can also purchase clinics. A 1/2 day clinic, which can include up to 15 people, will cost $400. Children’s clinics/camps will be priced at $80 for five half-day sessions.

The fields will be available for rent on an hourly basis to members. Rental of a field will cost $55 per hour during the day and $65 per hour during evenings and weekends.

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5.2 Sales Strategy:

Dribbling Indoor Soccer will sell the indoor facility to the current outdoor soccer teams. We will operate a booth at the city’s soccer fields on weekends for the two months before Dribbling opens. In addition, we will directly call the team captains and coaches to sell the quality and convenience of the facility. Dribbling Indoor Soccer will offer membership rates for field rental to these teams to attract them to the facility. Spring is known for poor field conditions before the soccer season starts.

During the first two weekends in April, Dribbling Indoor Soccer will offer free indoor soccer clinics for children and adults.

5.2.1 Sales Forecast:

The following is the sales forecast for the next three years. The clinics, cafe, and the soccer shop will have direct cost of sales. The clinics will hire coaches to lead the clinics. The soccer shop’s direct cost will be the wholesale price of the shop’s inventory.

Dribbling Indoor Soccer will make a strong push to expand league play in the summer. The summer is usually softball and baseball season, and only competitive soccer teams play during the summer months. These competitive teams represent only 10% of young soccer players. The outdoor adult soccer leagues also don’t operate during the summer months, leaving many recreational soccer players with an opportunity to play.

The only slow period for sales will be in November and December. Though league sessions end in mid-November, December has proven to be a poor month to begin a new league session.

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Indoor Soccer Facility Business Plan Example

Indoor Soccer Facility Business Plan Example

Sales Forecast

Sales Forecast
Year 1 Year 2 Year 3
$42,000 $65,000 $78,000
$185,000 $190,000 $210,000
$43,000 $55,000 $67,000
$38,000 $48,000 $58,000
$49,000 $54,000 $59,000
$48,000 $54,000 $60,000
$405,000 $466,000 $532,000

Management Summary

Les and Noh Klew will manage Dribbling Indoor Soccer. They are people-oriented, experienced supervisors, and certified officials for indoor soccer games.

Les played a key role in promoting soccer in Wingback County. He founded the Wingback County Soccer Council, which grew from a handful of interested individuals to a staff of six and a budget of $200,000. The council was instrumental in establishing the city’s new outdoor soccer facility and hosting the upcoming regional competition.

Noh also contributed significantly to soccer development in Wingback County. As the council’s marketing and fundraising coordinator, she consistently increased donations by 15% annually and implemented successful marketing campaigns to attract more youth and adult soccer teams.

6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer include:

  • Manager: Les Klew
  • Assistant Manager: Noh Klew
  • Senior Staff: 2
  • Staff: 2
  • Store Staff Person: 1
  • Cafe Staff: 2

A janitorial service will handle facility cleaning, and clinic coaches will be hired on a short-term basis and paid from clinic revenues.

Personnel Plan
Year 1 Year 2 Year 3
$33,600 $36,000 $38,000
$33,600 $36,000 $38,000
$52,800 $55,000 $57,000
$46,800 $48,000 $50,000
$19,200 $21,000 $23,000
$28,800 $31,000 $34,000
7 7 7
$214,800 $227,000 $240,000

Financial Plan

The following is the financial plan for Dribbling Indoor Soccer.

7.1 Break-even Analysis

Our monthly break-even, based on forecasted sales and anticipated expenses, is as follows:

Indoor Soccer Facility Business Plan Example

Break-even Analysis

Monthly Revenue Break-even: $32,741

Assumptions:

– Average Percent Variable Cost: 13%

– Estimated Monthly Fixed Cost: $28,618

7.2 Projected Profit and Loss

The table and charts below show the projected profit and loss for the next three years.

Indoor Soccer Facility Business Plan Example

Indoor Soccer Facility Business Plan Example

Indoor Soccer Facility Business Plan Example

Indoor Soccer Facility Business Plan Example

Pro Forma Profit and Loss

Year 1 Year 2 Year 3

Sales $405,000 $466,000 $532,000

Direct Cost of Sales $51,000 $56,000 $63,000

Other Production Expenses $0 $0 $0

Total Cost of Sales $51,000 $56,000 $63,000

Gross Margin $354,000 $410,000 $469,000

Gross Margin % 87.41% 87.98% 88.16%

Expenses

Payroll $214,800 $227,000 $240,000

Sales and Marketing $31,600 $33,600 $33,600

Depreciation $6,000 $6,000 $6,000

Leased Equipment $0 $0 $0

Utilities $4,800 $4,800 $4,800

Insurance $6,000 $6,000 $6,000

Rent $48,000 $48,000 $48,000

Payroll Taxes $32,220 $34,050 $36,000

Other $0 $0 $0

Total Operating Expenses $343,420 $359,450 $374,400

Profit Before Interest and Taxes $10,580 $50,550 $94,600

EBITDA $16,580 $56,550 $100,600

Interest Expense $10,000 $10,000 $10,000

Taxes Incurred $174 $12,165 $25,380

Net Profit $406 $28,385 $59,220

Net Profit/Sales 0.10% 6.09% 11.13%

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.

Indoor Soccer Facility Business Plan Example

Pro Forma Cash Flow

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $405,000 $466,000 $532,000
Subtotal Cash from Operations $405,000 $466,000 $532,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $405,000 $466,000 $532,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $214,800 $227,000 $240,000
Bill Payments $166,660 $205,627 $225,659
Subtotal Spent on Operations $381,460 $432,627 $465,659
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $381,460 $432,627 $465,659
Net Cash Flow $23,540 $33,373 $66,341
Cash Balance $53,540 $86,914 $153,255

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $53,540 $86,914 $153,255
Inventory $5,225 $5,737 $6,454
Other Current Assets $5,000 $5,000 $5,000
Total Current Assets $63,765 $97,651 $164,709
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000
Accumulated Depreciation $6,000 $12,000 $18,000
Total Long-term Assets $34,000 $28,000 $22,000
Total Assets $97,765 $125,651 $186,709
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $17,359 $16,860 $18,698
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $17,359 $16,860 $18,698
Long-term Liabilities $100,000 $100,000 $100,000
Total Liabilities $117,359 $116,860 $118,698
Paid-in Capital $60,000 $60,000 $60,000
Retained Earnings ($80,000) ($79,594) ($51,209)
Earnings $406 $28,385 $59,220
Total Capital ($19,594) $8,791 $68,011
Total Liabilities and Capital $97,765 $125,651 $186,709
Net Worth ($19,594) $8,791 $68,011

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7997, Sport and Recreation Club, are shown for comparison.

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Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 15.06% 14.16% 2.76%
Percent of Total Assets
Inventory 5.34% 4.57% 3.46% 4.78%
Other Current Assets 5.11% 3.98% 2.

Personnel Plan:

Manager – Klew, Les: 0% – $2,800 (Month 1-12)

Asst. Manager – Noh Klew: 0% – $2,800 (Month 1-12)

Senior Staff: 0% – $4,400 (Month 1-12)

Staff Members: 0% – $3,900 (Month 1-12)

Soccer Store Staff Person: 0% – $1,600 (Month 1-12)

Cafe Staff: 0% – $2,400 (Month 1-12)

Total People: 7 (Month 1-12)

Total Payroll: $17,900 (Month 1-12)

General Assumptions:

Plan Month: 1-12

Current Interest Rate: 10.00% (Month 1-12)

Long-term Interest Rate: 10.00% (Month 1-12)

Tax Rate: 30.00% (Month 1-12)

Other: 0 (Month 1-12)

Pro Forma Profit and Loss:

Sales: $17,000 (Month 1), $31,000 (Month 2), $37,000 (Month 3-5), $42,000 (Month 6-7), $22,000 (Month 8), $17,000 (Month 9), $41,000 (Month 10-12)

Direct Cost of Sales: $2,500 (Month 1), $4,000 (Month 2), $4,250 (Month 3-5), $5,250 (Month 6), $4,750 (Month 7), $3,250 (Month 8), $4,750 (Month 9-12)

Other Production Expenses: $0 (Month 1-12)

Total Cost of Sales: $2,500 (Month 1), $4,000 (Month 2), $4,250 (Month 3-5), $5,250 (Month 6), $4,750 (Month 7), $3,250 (Month 8), $4,750 (Month 9-12)

Gross Margin: $14,500 (Month 1), $27,000 (Month 2), $32,750 (Month 3-5), $36,750 (Month 6), $37,250 (Month 7), $17,750 (Month 8), $13,750 (Month 9), $36,250 (Month 10-12)

Gross Margin %: 85.29% (Month 1), 87.10% (Month 2), 88.51% (Month 3-5), 87.50% (Month 6), 88.69% (Month 7), 80.68% (Month 8), 80.88% (Month 9), 88.41% (Month 10-12)

Expenses:

Payroll: $17,900 (Month 1-12)

Sales and Marketing and Other Expenses: $800 (Month 1), $2,800 (Month 2-12)

Depreciation: $500 (Month 1-12)

Leased Equipment: $0 (Month 1-12)

Utilities: $400 (Month 1-12)

Insurance: $500 (Month 1-12)

Rent: $4,000 (Month 1-12)

Payroll Taxes: 15% – $2,685 (Month 1-12)

Other: $0 (Month 1-12)

Total Operating Expenses: $26,785 (Month 1-12)

Profit Before Interest and Taxes: ($12,285) (Month 1), ($1,785) (Month 2), $3,965 (Month 3-5), $7,965 (Month 6-7), ($11,035) (Month 8), ($15,035) (Month 9), $7,465 (Month 10-12)

EBITDA: ($11,785) (Month 1), ($1,285) (Month 2), $4,465 (Month 3-5), $8,465 (Month 6-7), ($10,535) (Month 8), ($14,535) (Month 9), $7,965 (Month 10-12)

Interest Expense: $833 (Month 1-12)

Taxes Incurred: ($3,936) (Month 1), ($786) (Month 2), $939 (Month 3-5), $2,140 (Month 6), $2,290 (Month 7), ($3,561) (Month 8), ($4,761) (Month 9), $1,990 (Month 10-12)

Net Profit: ($9,183) (Month 1), ($1,833) (Month 2), $2,192 (Month 3-5), $4,992 (Month 6), $5,342 (Month 7), ($8,308) (Month 8), ($11,108) (Month 9), $4,642 (Month 10-12)

Net Profit/Sales: -54.02% (Month 1), -5.91% (Month 2), 5.92% (Month 3-5), 11.89% (Month 6), 12.72% (Month 7), -37.76% (Month 8), -65.34% (Month 9), 11.32% (Month 10-12)

Pro Forma Cash Flow:

| Month | Cash Received | Cash from Operations | Cash Sales | Subtotal Cash from Operations |

|——-|—————|———————|————|—————————–|

| 1 | N/A | $17,000 | $17,000 | $17,000 |

| 2 | N/A | $31,000 | $31,000 | $31,000 |

| 3 | N/A | $37,000 | $37,000 | $37,000 |

| 4 | N/A | $37,000 | $37,000 | $37,000 |

| 5 | N/A | $37,000 | $37,000 | $37,000 |

| 6 | N/A | $42,000 | $42,000 | $42,000 |

| 7 | N/A | $42,000 | $42,000 | $42,000 |

| 8 | N/A | $22,000 | $22,000 | $22,000 |

| 9 | N/A | $17,000 | $17,000 | $17,000 |

| 10 | N/A | $41,000 | $41,000 | $41,000 |

| 11 | N/A | $41,000 | $41,000 | $41,000 |

| 12 | N/A | $41,000 | $41,000 | $41,000 |

Pro Forma Balance Sheet:

| Month | Assets | Current Assets | Cash | Inventory | Other Current Assets | Total Current Assets | Long-term Assets | Total Assets |

|——-|—————-|—————-|——–|———–|———————|———————-|—————–|————–|

| 1 | $80,000 | $40,000 | $28,891 | $3,500 | $5,000 | $37,391 | $39,500 | $76,891 |

| 2 | $83,806 | $44,806 | $35,406 | $4,400 | $5,000 | $44,806 | $39,000 | $83,806 |

| 3 | $87,303 | $48,803 | $39,128 | $4,675 | $5,000 | $48,803 | $38,500 | $87,303 |

| 4 | $89,230 | $51,230 | $41,555 | $4,675 | $5,000 | $51,230 | $38,000 | $89,230 |

| 5 | $91,422 | $53,922 | $44,247 | $4,675 | $5,000 | $53,922 | $37,500 | $91,422 |

| 6 | $99,604 | $62,604 | $51,829 | $5,775 | $5,000 | $62,604 | $37,000 | $99,604 |

| 7 | $103,013 | $66,513 | $56,288 | $5,225 | $5,000 | $66,513 | $36,500 | $103,013 |

| 8 | $88,567 | $52,567 | $42,892 | $4,675 | $5,000 | $52,567 | $36,000 | $88,567 |

| 9 | $74,800 | $39,300 | $30,725 | $3,575 | $5,000 | $39,300 | $35,500 | $74,800 |

| 10 | $90,076 | $55,076 | $44,851 | $5,225 | $5,000 | $55,076 | $35,000 | $90,076 |

| 11 | $93,123 | $58,623 | $48,398 | $5,225 | $5,000 | $58,623 | $34,500 | $93,123 |

| 12 | $97,765 | $63,765 | $53,540 | $5,225 | $5,000 | $63,765 | $34,000 | $97,765 |

Please note that the provided tables have been condensed and simplified for easy readability.

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