Discover Productions, Inc. is a B2B technology consulting company that supplies turn-key computing solutions based on the latest technology and web-based applications. They also offer e-commerce solutions, web hosting, web development, remote help desk support, customer training, and systems support. In the future, they plan to develop their own B2B web-based applications, with the first product set to be released in June 2000.
Discover Productions is based in Cleveland, Ohio, and aims to provide businesses with the technology they need to compete in a web-based world. They do this by utilizing state-of-the-art equipment and providing the necessary technical expertise.
Services Plan:
– Turn-key B2B Computing Solutions: Currently providing small to mid-sized businesses with web-based computing solutions using state-of-the-art technology.
– Hosting Services: Developing hosting services for ASP companies to generate revenue of over $200,000.
– Internet Sales: Generating over $300,000 in internet sales from hosting, e-commerce, and web development for small to mid-sized businesses.
– Computing Solutions: Increasing computing sales revenue to over $450,000 through computer sales, service, and support.
– Web-based Applications: Developing, marketing, and selling their own web-based B2B applications.
Marketing:
The company’s marketing strategy is based on the belief that their products and services provide added value in interpreting, qualifying, and understanding the complexities of the computer industry and technology markets. They plan to place paid advertising banners on strategic websites and utilize search engine portal and general media advertising.
Management:
Discover Productions has a world-class management team with extensive industry knowledge, research experience, and a unique perspective on B2B technology needs. The team includes Mr. Edward Jones as CEO and Mr. Jacob Manuel as CIO.
Financials:
The company is seeking first round funding of $914,900 for staffing, software and hardware equipment, office costs, and other internet-related expenses. They are also seeking second round funding of $3 million for developing B2B web-based applications and educational application software. Projected revenues for 2000 to 2002 are $1 million, $16 million, and $45 million respectively.
Mission:
Discover Productions’ mission is to provide businesses with turn-key computing solutions based on the latest technology and web-based applications. They aim to offer superior customer support and training to help companies take their infrastructure into the future and beyond.
Keys to Success:
– Strong technical experience.
– Effective management leadership.
– High-quality service and support.
Founded in 1979, Discover Productions started in November 1992 to revolutionize the ASP technology market. The company marketed turn-key Web-based Internet computing solutions to businesses entering the fast-paced World Wide Web.
Discover Productions, a privately held Ohio C-Corporation, has its principal offices located in Cleveland, Ohio. Its 10,000 square foot facility serves as an administration and development center, equipped with two development offices, a conference room, a computer center, and a reception area. This new facility, opened in November 1999, offers customers state-of-the-art networks and backup facilities. With additional funding, the company plans to open a marketing and sales office in Cleveland, Ohio, and develop new Web-based applications.
Discover Productions provides customers with tools to maximize efficiency and profitability, including Web-based technologies like e-commerce, Web development, co-location computing, software integration, disaster recovery, and other critical Web applications. They also offer remote support for network and software maintenance.
In today’s business world, companies rely on computer and Internet services for growth. Discover Productions works with companies to provide turn-key computing solutions and manage their office environment and Internet access. They offer cost-effective computing management solutions for small to mid-size companies.
Past Performance:
FY 1998 FY 1999 FY 2000
Sales $0 $0 $500,000
Gross Margin $0 $0 $400,000
Gross Margin % 0.00% 0.00% 80.00%
Operating Expenses $0 $0 $200,000
Collection Period (days) 0 0 18
Balance Sheet:
FY 1998 FY 1999 FY 2000
Current Assets:
Cash $0 $0 $30,000
Accounts Receivable $0 $0 $40,000
Other Current Assets $0 $0 $5,000
Total Current Assets $0 $0 $75,000
Long-term Assets:
Long-term Assets $0 $0 $100,000
Accumulated Depreciation $0 $0 $20,000
Total Long-term Assets $0 $0 $80,000
Total Assets $0 $0 $155,000
Current Liabilities:
Accounts Payable $0 $0 $30,000
Current Borrowing $0 $0 $5,000
Other Current Liabilities (interest free)$0 $0 $0
Total Current Liabilities $0 $0 $35,000
Long-term Liabilities $0 $0 $50,000
Total Liabilities $0 $0 $85,000
Paid-in Capital $0 $0 $25,000
Retained Earnings $0 $0 $45,000
Earnings $0 $0 $0
Total Capital $0 $0 $70,000
Total Capital and Liabilities $0 $0 $155,000
Other Inputs:
Payment Days $0 $0 $30
Sales on Credit $0 $0 $400,000
Receivables Turnover 0.00 0.00 10.00
Products and Services
Discover Productions is developing its own B2B Web-based applications with their first product expected to be released in June 2000 and additional products to follow every six to eight months.
3.1 Product and Service Description
The following is a list of products and services offered by Discover Productions.
– Web applications: Discover Productions provides Web applications development for both internal and external customer websites that need dynamic site and business process flow automation.
3.2 Future Products and Services
Discover Productions plans on developing its own B2B Web-based applications this year. Utilizing a strong think-tank development team, the company will release smaller products every 6 to 8 months with their first product launching in June 2000. Discover Productions’ main product offering will be a complete line of educational Web-based programs and will release in 2001. These programs will feature the latest in XML, Web, and multimedia technology. The educational learning programs will utilize the latest in artificial intelligence and neural network programming to be marketed to home, educational institutes, government, and commercial sectors.
Key components of Discover Productions’ initial product development strategy:
– Employee/Employer Web E-portal: This Web-based application will target strategic industries to bring employees and employers together. Current sites target only the technology markets whereas Discover Productions will market to blue-collar industries. The first site is set to release on June 1, 2000, and will target the Waste Industry with the Oil Industry to follow next. Additional market targets will be released every six months.
Market Analysis Summary
Business-to-Consumer e-commerce
Estimates for online consumer spending in 1998 range from $7 billion to $13 billion, with at least 25% occurring during the Christmas shopping season. Forrester Research, an information technology research firm in Cambridge, Massachusetts, believes that online spending will reach $108 billion in 2003.
B2B e-commerce
Although there are very few pure B2B e-commerce firms, this segment dwarfs the business to consumer sector. Forrester believes that this market, which totaled $43 billion in 1998, should rise to $1.3 trillion by 2003.
The Internet
As of year-end 1998, almost 160 million users accessed the Internet regularly, up from approximately 101 million at the end of 1997, according to IDC. The Internet is experiencing exceptional growth, pushing the capacity of existing networking infrastructure to its limits. Consumers have found the Internet to be a useful tool in researching and purchasing goods and services. Corporations have also embraced the Internet as it offers significant advantages to companies.
Exceptional growth
The Internet is one of the fastest-growing commercial phenomena ever witnessed. The number of servers has exploded from 3.2 million in 1994 to roughly 56.2 million as of July 1999. The number of websites has increased to more than 5 million from only approximately 3,000.
Market Segmentation
The company’s target customers are:
– Small to Mid-size Businesses (50-500 employees)
– Businesses that are consolidating operations or merging
– Military and government agencies
– Others (accounting, medical, insurance, waste industry, associations, real estate, and new crafts market)
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