10 Tools to Track Your Web Metrics

10 Tools to Track Your Web Metrics

You’ve built a website for your business and you’re up and running.

But do you know what’s happening on your site? Do you know the most visited pages and the ones that drive purchases? What are your top traffic sources?

Trying to sift through all the data your site generates can be frustrating and confusing.

Thankfully, there are great tools to track your web metrics, both free and paid, that can help you understand user behavior on your site and even how your competitors are doing online.

What is web analytics?

Before we dive into our top 10 recommendations for web analytics tools, let’s quickly review what web analytics actually is. It’s a crucial part of managing your business and maximizing your web presence.

Web analytics is an ongoing process that involves collecting and analyzing data, but more importantly, it’s about taking actions based on that data.

Once you have your data, you need to translate it into actions to improve your website. These actions must align with your most important business goals, whether it’s increasing sales, social sharing, customer engagement, or any other relevant goals for your business.

1. Google Analytics (free and paid)

Let’s start with the most popular web analytics tool for businesses of all sizes, Google Analytics. It’s not just popular because it’s free; it’s also one of the most robust and powerful tools out there.

Google Analytics provides insights into user behavior on your site. For e-commerce sites, it can track transaction data and identify the pages that drive the most sales.

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Besides user behavior data, Google Analytics also offers information on user demographics, geolocation, internet browsers, and screen size.

While Google Analytics offers overwhelming amounts of data, the application provides educational tips to guide you through the process.

There’s also a paid version for larger enterprises, but most small and medium-sized businesses can make do with the free version.

2. Statcounter ($9/month and up)

If you prefer simpler analytics, consider Statcounter. It offers similar features to Google Analytics but in a more straightforward format.

If you’re new to analytics and want an easier learning curve, Statcounter is worth a look. It integrates seamlessly with popular site building tools, allowing you to get started quickly.

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