A marketing plan must be a winner, helping businesses gain market share, increase sales, and lower marketing costs. This is especially crucial for small businesses aiming to maximize ROI. Pioneer Marketing offers a range of winning marketing consulting services, including strategic planning and tactical implementation. The strategic planning process includes identifying opportunities, market segmentation, product line analysis, financial planning, and competitive analysis, culminating in a detailed project implementation plan. Once completed, the tactical process leads to the real-world execution of the plan.

Pioneer Consulting is comprised of five graduate students from the top-ranked Marshall School of Management at State University. These students have won the Andrew Stiegman Marketing Competition, which recognizes the best strategic marketing plan for a proposed small business. The target client of Pioneer Consulting is the small business that cannot afford the services of a marketing firm. Pioneer Consulting is a results-driven firm, providing a complete range of services. We evaluate and combine marketing communications tools to create meaningful, effective marketing for optimal results.

Advertising Marketing Consulting Business Plan Example

1.1 Mission

Our focus is to closely work with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

To minimize the learning curve and expenses for our clients, we have the technical expertise. We aim to be a part of our client’s business team and ensure the timely launch of each marketing program. We also generate innovative strategies that result in a high-quality and cost-effective product.

Company Summary

Pioneer Consulting consists of five Masters program students from the Marshall School of Management at State University.

2.1 Company Ownership

Pioneer Consulting is co-owned by Susan Noyes, Elizabeth Rayburn, Issac Harris, Al Takemoto, and Chris Pin.

2.2 Start-up Summary

Each co-owner of Pioneer Consulting will invest $200. The start-up costs primarily cover marketing material and a company cell phone and messaging service.

Advertising Marketing Consulting Business Plan Example

Start-up Requirements:

– Legal: $100

– Stationery etc.: $150

– Brochures: $300

– Cell Phone Setup: $100

– Other: $0

– Total Start-up Expenses: $650

Start-up Assets:

– Cash Required: $350

– Other Current Assets: $0

– Long-term Assets: $0

– Total Assets: $350

Total Requirements: $1,000

Start-up Funding:

– Start-up Expenses to Fund: $650

– Start-up Assets to Fund: $350

– Total Funding Required: $1,000

Assets:

– Non-cash Assets from Start-up: $0

– Cash Requirements from Start-up: $350

– Additional Cash Raised: $0

– Cash Balance on Starting Date: $350

– Total Assets: $350

Liabilities and Capital:

– Liabilities:

– Current Borrowing: $0

– Long-term Liabilities: $0

– Accounts Payable (Outstanding Bills): $0

– Other Current Liabilities (interest-free): $0

– Total Liabilities: $0

– Capital:

– Planned Investment:

– Susan Noyes: $200

– Elizabeth Rayburn: $200

– Issac Harris: $200

– Al Takemoto: $200

– Chris Pin: $200

– Additional Investment Requirement: $0

– Total Planned Investment: $1,000

– Loss at Start-up (Start-up Expenses): ($650)

– Total Capital: $350

Total Capital and Liabilities: $350

Total Funding: $1,000

Services:

Pioneer Consulting will offer the following services:

– Development and preparation of strategic marketing plans and programs.

– Key market segment identification plans and programs.

– Design of overall advertising/public relations strategies.

– Industry trend analysis.

– Execution of marketing implementation plans and programs.

Market Analysis Summary:

Pioneer Consulting will be focusing on a very specific part of the business market:

– Small Start-up Companies.

– Existing Small Businesses.

Market Segmentation:

Pioneer Consulting will focus on two groups of businesses:

– Small Start-up Companies: These small start-up businesses can rarely afford marketing consulting services and don’t have the in-house expertise to create strategic marketing plans. The city is growing at a rate of 10% annually and the numbers of start-ups increase each year in all the city’s major industries and service areas. Pioneer Consulting believes that this is an underserved market segment and that they could provide an invaluable service to these target clients.

Advertising Marketing Consulting Business Plan Example

Market Analysis:

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Start-up Companies 15% 130 150 173 199 229 15.21%
Existing Small Businesses 10% 240 264 290 319 351 9.97%
Other 0% 0 0 0 0 0 0.00%
Total 11.89% 370 414 463 518 580 11.89%

Strategy and Implementation Summary:

READ MORE  Computer Repair Business Plan Example

Pioneer Consulting will focus on small start-up companies and existing small businesses that need marketing consulting but cannot afford outsourcing the development of strategic marketing plans.

5.1 Competitive Edge:

Pioneer Consulting’s competitive advantage is twofold:

– Targeting customers that large professional marketing consulting firms don’t pursue actively, with no direct competition for Pioneer Consulting’s services.

– Offering a broad range of services to its customers.

To develop effective business strategies, perform a SWOT analysis of your business using our free guide and template. Learn how to perform a SWOT analysis.

5.2 Sales Strategy:

Pioneer Consulting’s sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group’s services.

5.2.1 Sales Forecast:

The following table and chart highlight forecasted sales for three years.

Advertising Marketing Consulting Business Plan Example

Advertising Marketing Consulting Business Plan Example

Sales Forecast:

Sales Forecast
Year 1 Year 2 Year 3
$9,550 $15,000 $22,000
$14,300 $20,000 $30,000
$23,850 $35,000 $52,000
Direct Cost of Sales Year 1 Year 2 Year 3
$0 $0 $0
$0 $0 $0
$0 $0 $0

Management Summary:

Pioneer Consulting will be managed by project managers Susan Noyes and Issac Harris.

Susan Noyes was co-leader of the marketing team that won this year’s Andrew Stiegman Marketing Competition. She has worked for MediaHound as a marketing assistant for the past three years and has participated in successful direct-mail campaigns.

Issac Harris worked for Dynamic Marketing Research as a research assistant for two years before entering Marshall School of Management’s Marketing Graduate Program. He was also co-leader of the marketing team that won this year’s Andrew Stiegman Marketing Competition.

The remaining team members are:

– Elizabeth Rayburn, who has three years of experience in media marketing as a former employee of Premier Marketing Consultants.

– Al Takemoto, whose skill focus is Internet and e-mail marketing. He has worked as a staff member of Gold Online Marketing Services for three years prior to his admission to Marshall School of Management.

– Chris Pin, a marketing assistant at Quick Silver Advertising for the past two years. His area of expertise is print advertising.

Personnel Plan:

Pioneer Consulting will have a staff of five, the co-founders. They will pay themselves a moderate straight salary beginning with the fourth month after start-up.

Personnel Plan
Year 1 Year 2 Year 3
$2,400 $4,800 $7,000
$2,400 $4,800 $7,000
$2,400 $4,800 $7,000
$2,400 $4,800 $7,000
$2,400 $4,800 $7,000
0 0 0
$12,000 $24,000 $35,000

Financial Plan:

The following sections will present the break-even analysis, profit and loss, cash flow, and balance sheet.

Break-even Analysis:

The Break-even Analysis is presented in the following table and chart.

Advertising Marketing Consulting Business Plan Example

Break-even Analysis:

Monthly Revenue Break-even: $1,190

Assumptions:

– Average Percent Variable Cost: 0%

– Estimated Monthly Fixed Cost: $1,190

Projected Profit and Loss:

The table below shows the projected profit and loss for three years.

Advertising Marketing Consulting Business Plan Example

Advertising Marketing Consulting Business Plan Example

Advertising Marketing Consulting Business Plan Example

Advertising Marketing Consulting Business Plan Example

Pro Forma Profit and Loss

[table]

[colspan="4"] Pro Forma Profit and Loss

[] [align="right"] Year 1 [align="right"] Year 2 [align="right"] Year 3

[Sales] [align="right"] $23,850 [align="right"] $35,000 [align="right"] $52,000

[Direct Cost of Sales] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Other Production Expenses] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Total Cost of Sales] [align="right"] $0 [align="right"] $0 [align="right"] $0

[ ] [ ] [ ] [ ]

[Gross Margin] [align="right"] $23,850 [align="right"] $35,000 [align="right"] $52,000

[Gross Margin %] [align="right"] 100.00% [align="right"] 100.00% [align="right"] 100.00%

[ ] [ ] [ ] [ ]

[ ] [ ] [ ] [ ]

[Expenses] [ ] [ ] [ ]

[Payroll] [align="right"] $12,000 [align="right"] $24,000 [align="right"] $35,000

[Sales and Marketing and Other Expenses] [align="right"] $0 [align="right"] $500 [align="right"] $500

[Depreciation] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Cell Phone] [align="right"] $480 [align="right"] $480 [align="right"] $480

[Utilities] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Insurance] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Rent] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Payroll Taxes] [align="right"] $1,800 [align="right"] $3,600 [align="right"] $5,250

[Other] [align="right"] $0 [align="right"] $0 [align="right"] $0

[ ] [ ] [ ] [ ]

[Total Operating Expenses] [align="right"] $14,280 [align="right"] $28,580 [align="right"] $41,230

[ ] [ ] [ ] [ ]

[Profit Before Interest and Taxes] [align="right"] $9,570 [align="right"] $6,420 [align="right"] $10,770

[EBITDA] [align="right"] $9,570 [align="right"] $6,420 [align="right"] $10,770

[Interest Expense] [align="right"] $0 [align="right"] $0 [align="right"] $0

[Taxes Incurred] [align="right"] $2,871 [align="right"] $1,926 [align="right"] $3,231

[ ] [ ] [ ] [ ]

[Net Profit] [align="right"] $6,699 [align="right"] $4,494 [align="right"] $7,539

[Net Profit/Sales] [align="right"] 28.09% [align="right"] 12.84% [align="right"] 14.50%

[/table]

7.3 Projected Cash Flow

The following chart and table indicates projected cash flow.

Advertising Marketing Consulting Business Plan Example

Pro Forma Cash Flow

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $5,963 $8,750 $13,000
Cash from Receivables $14,643 $24,733 $36,687
Subtotal Cash from Operations $20,605 $33,483 $49,687
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $20,605 $33,483 $49,687
Expenditures
Expenditures from Operations
Cash Spending $12,000 $24,000 $35,000
Bill Payments $4,863 $6,259 $9,218
Subtotal Spent on Operations $16,863 $30,259 $44,218
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $16,863 $30,259 $44,218
Net Cash Flow $3,742 $3,224 $5,469
Cash Balance $4,092 $7,316 $12,785
READ MORE  Funeral Home Business Plan Example

Projected Balance Sheet

Projected Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $4,092 $7,316 $12,785
Accounts Receivable $3,245 $4,762 $7,075
Other Current Assets $0 $0 $0
Total Current Assets $7,337 $12,078 $19,860
Long-term Assets
Total Long-term Assets $0 $0 $0
Total Assets $7,337 $12,078 $19,860
Liabilities and Capital
Current Liabilities
Accounts Payable $288 $535 $778
Current Borrowing $0 $0 $0
Other Current Liabilities
Subtotal Current Liabilities $288 $535 $778
Long-term Liabilities $0 $0 $0
Total Liabilities $288 $535 $778
Paid-in Capital $1,000 $1,000 $1,000
Retained Earnings ($650) $6,049 $10,543
Earnings $6,699 $4,494 $7,539
Total Capital $7,049 $11,543 $19,082
Total Liabilities and Capital $7,337 $12,078 $19,860
Net Worth $7,049 $11,543 $19,082

Business Ratios

Business Ratios
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 46.75% 48.57% 8.50%
Percent of Total Assets
Accounts Receivable 44.23% 39.43% 35.63% 36.10%
Other Current Assets 0.00% 0.00% 0.00% 42.70%
Total Current Assets 100.00% 100.00% 100.00% 80.20%
Long-term Assets 0.00% 0.00% 0.00% 19.80%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities
Accounts Payable 3.93% 4.43% 3.92% 46.70%
Long-term Liabilities 0.00% 0.00% 0.00% 9.80%
Total Liabilities 3.93% 4.43% 3.92% 56.50%
Net Worth 96.07% 95.57% 96.08% 43.50%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 100.00% 100.00% 100.00% 0.00%
Selling, General & Administrative Expenses 71.91% 87.16% 85.50% 79.10%
Advertising Expenses 0.00% 1.43% 0.96% 4.20%
Profit Before Interest and Taxes 40.13% 18.34% 20.71% 1.60%
Main Ratios
Current 25.47 22.59 25.54 1.70
Quick 25.47 22.59 25.54 1.43
Total Debt to Total Assets 3.93% 4.43% 3.92% 56.50%
Pre-tax Return on Net Worth 135.76% 55.62% 56.44% 4.60%
Pre-tax Return on Assets 130.43% 53.16% 54.23% 10.50%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 28.09% 12.84% 14.50% n.a
Return on Equity 95.03% 38.93% 39.51% n.a
Activity Ratios
Accounts Receivable Turnover 5.51 5.51 5.51 n.a
Collection Days 57 56 55 n.a
Accounts Payable Turnover 17.88 12.17 12.17 n.a
Payment Days 27 23 25 n.a
Total Asset Turnover 3.25 2.90 2.62 n.a
Debt Ratios
Debt to Net Worth 0.04 0.05 0.04 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $7,049 $11,543 $19,082 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios Year 1 Year 2 Year 3
Assets to Sales 0.31 0
General Assumptions
1 2 3 4 5 6 7 8 9 10 11 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Balance Sheet

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $1,700 $1,700 $1,800 $1,900 $2,000 $1,750 $2,000 $2,200 $2,200 $2,200 $2,200 $2,200
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cell Phone $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $150 $150 $150 $150 $150 $150 $300 $300 $300
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $40 $40 $40 $1,190 $1,190 $1,190 $1,190 $1,190 $1,190 $2,340 $2,340 $2,340
Profit Before Interest and Taxes $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
EBITDA $1,660 $1,660 $1,760 $710 $810 $560 $810 $1,010 $1,010 ($140) ($140) ($140)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $498 $498 $528 $213 $243 $168
READ MORE  Outsourced Computer Support Business Plan Example
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $350 $757 $687 $1,873 $2,063 $2,511 $2,946 $3,579 $4,013 $4,575 $4,288 $4,190 $4,092
Accounts Receivable $0 $1,275 $2,508 $2,583 $2,730 $2,878 $2,763 $2,769 $3,100 $3,245 $3,245 $3,245 $3,245
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Liabilities and Capital
Current Liabilities
Accounts Payable $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $520 $520 $549 $390 $419 $346 $419 $477 $477 $288 $288 $288
Paid-in Capital $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Retained Earnings ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650) ($650)
Earnings $0 $1,162 $2,324 $3,556 $4,053 $4,620 $5,012 $5,579 $6,286 $6,993 $6,895 $6,797 $6,699
Total Capital $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049
Total Liabilities and Capital $350 $2,032 $3,194 $4,455 $4,793 $5,389 $5,708 $6,348 $7,113 $7,820 $7,533 $7,435 $7,337
Net Worth $350 $1,512 $2,674 $3,906 $4,403 $4,970 $5,362 $5,929 $6,636 $7,343 $7,245 $7,147 $7,049

Advertising Marketing Consulting Business Plan Example

Business Plan Outline

  • Executive Summary
  • Company Summary
  • Services
  • Market Analysis Summary
  • Strategy and Implementation Summary
  • Management Summary
  • Financial Plan
  • Appendix

Leave a Reply

Your email address will not be published. Required fields are marked *