How to Create an Effective Coming Soon Website for Your Business

How to Create an Effective Coming Soon Website for Your Business

Think back to the last time you sat on the edge of your seat with anticipation. Maybe it was during the final minutes of a close sports championship, or at a concert for your favorite band.

An effective coming soon page should elicit the same response from your visitors. It’s an opportunity to make a strong impression and generate excitement for your business. A professionally crafted coming soon website can also help attract investors, secure more funding, and establish your online presence prior to the full site launch.

Read on for a guide to building a successful coming soon website.

Why invest in a coming soon website?

Utilizing a coming soon landing page for your upcoming business has numerous benefits. Let’s explore them one by one.

Establish credibility

A temporary site establishes your online presence before your full site or business is ready to launch. It demonstrates your presence to potential clients and investors. Additionally, it jumpstarts the indexing process and boosts search engine visibility.

Obtain funding

A temporary site can attract investors and generate interest in your business. You can showcase your brand, launch timeline, and approach to your target market. Consider setting up pre-sales through a coming soon landing page to raise funding and validate your business idea.

Build an email list

Start your marketing efforts by building an email list. Provide an email sign-up form for visitors interested in learning more about your business. Send launch updates, behind-the-scenes content, and informational emails to get your customers excited. Encourage early adopters to spread the news and share exclusive promotions.

READ MORE  How to Improve Cash Flow

Design & content tips for a coming soon page

A temporary site doesn’t require much. Keep it simple with basic company information and contact details. Typically, a coming soon website includes the following elements:

Captivating hero image

Invest in a high-quality image or short background video for the hero image. Ensure it loads quickly to engage visitors and optimize site performance.

Company logo

Include a distinct identifier, like a logo, to connect customers with your business.

Web-based value proposition

Quickly state who you are, what you do, and what sets you apart from the competition. Keep it brief and easy to scan.

Contact information and social media handles

Include phone number, email address, and physical address (if applicable). Provide links to your social media profiles for easy connection.

Basic information on products/services and launch timeline

Start with a simple statement about your product or service, and add more details as you develop them.

Email subscription form

Include a subscription form to build an initial audience and validate your business idea.

Selecting a website platform

Choose a website platform that suits your needs. Consider factors like ease of use, customization options, and scalability. The most common options are:

WordPress CMS

Consider using WordPress, a flexible and customizable platform. It is widely used and allows your website to grow with your business.

DIY platforms

If you’re not comfortable with web design, opt for user-friendly platforms like SquareSpace or Wix. These platforms offer quick and easy website-building options.

Working with a web agency

If you prefer to leave the website design to professionals, consider hiring a design agency. They can create a temporary coming soon page as part of a larger website design project.

READ MORE  How to Increase Your Construction Business Revenue

Common mistakes to avoid with your coming soon website

Avoid these common mistakes when setting up your site:

1. Settling for a default design template

Invest in a quality website design to convey professionalism. Avoid default templates that may give the wrong impression.

2. Lack of information and contact options

Provide up-to-date information and anticipated launch dates. Keep visitors engaged with relevant content.

3. Using a temporary website for too long

Do not rely on a temporary site for an extended period. Design trends change, and you should keep your website updated for better SEO.

Leverage your coming soon website for long-term success

Establishing an online presence, even with a simple website, legitimizes your business. Use it to build a customer base, validate your idea, and expand into a full-fledged company website. With the right approach, you can propel your business from a simple teaser page to a successful company.

Leave a Reply

Your email address will not be published. Required fields are marked *