Themed Restaurant Business Plan
This plan provides detailed investor information and includes the strategic business plan necessary for the establishment and operation of Full of Bologna, A Taste of North Italy restaurant, bar, and lounge at Greensward in Niceburb, Stasistate. Greensward is a funded $58 million project that will open with Firedrake Glass School, high-traffic novelty and gift shops, and a museum with 2,000 daily visitors in the summer. The passage of the Gaming Bill in Stasistate Legislature is expected to increase traffic to 12,000+ daily.
A separate plan for Greensward has been developed by Loess Cairn Commons, LLC, outlining business growth, methods, operations, and management infrastructure. It includes letters of support from governors, states, and business leaders. A third report from CVE Gambier Bay Real Estate Services, Inc. supports this business plan as a complete appraisal and self-contained report for Ms. Kitty Morris, Vice President of First Niceburb Bank.
Full of Bologna focuses on local customers, gambling visitors, and tourists who desire good food and a fascinating atmosphere. Niceburb is conveniently situated between the Warfside and Stasistate Memorial Bridges. The Greensward, our location, is a nautically themed development on 25 acres along the Stasistate River. It consists of seven buildings totaling approximately 191,000 square feet, including retail, restaurant, hotel, and office space, as well as a food court and entertainment.
The Greensward is easily accessed from both the Interstate and state highways, with a population of 3.6 million within a 45-minute drive. The metro and general aviation airports, a premier helicopter facility, and the Amtrak are all nearby.
Niceburb is revitalizing and offers a wide range of attractions. Full of Bologna restaurant, lounge, and dancing will introduce a new fine dining concept to the area. Our fun atmosphere, excellent food, and friendly staff will attract successful individuals who seek more than the ordinary.
Full of Bologna, A Taste of North Italy will be formed in January in Stasistate as an LLC corporation.
The dynamic management team responsible for design, building, development, and daily operations includes Fluno Gorgonzola, the former Executive Chef to the President of the United States, and a manager with extensive experience in restaurant management. Tsoutsouros Graviera, Vasto Parmigiano, Jr., Severo Sardo, Forli Taleggio, and Gimli Kefalotiri, seasoned restaurant, publicity, and advertising professionals, are also part of the team. Additionally, we will have a staff of 26 who are customer-focused. We will retain a CPA firm for audits, tax preparation, and business consulting.
Full of Bologna provides quality family food, entertainment, and catering services to Niceburb and the surrounding area. It will prominently feature in the Niceburb Greensward project as building #7. Two other projects under Gorgonzola are a restaurant on the river (Jolly Jack-tar Restaurant and Show) and a hotel with conference and catering facilities (The Highfalutin Hotel and Spa).
Based on current market prices, Full of Bologna has the potential for high net worth by year four. Good management is key to achieving tremendous revenue growth.
Each investor’s equity will be based on their investment, as outlined in our Business Ratios.
To minimize risk factors, Full of Bologna will:
1. Obtain sufficient capital for building and initial operation. All investor capital will be held in escrow until the project is fully funded.
2. Maintain low overhead costs by employing multi-skilled personnel and providing continual training for consistent, superior service that prioritizes customer satisfaction.
3. Build a customer base through excellent location and an aggressive marketing program, particularly in collaboration with The Greensward.
4. Establish community involvement to contribute to a better quality of life. We will develop projects using the local bowling center’s facilities to help civic groups achieve their financial goals and welcome tours for school, church, and other groups.
5. Only accept cash or credit card payments to eliminate the need for invoicing and collections.
1.1 Objectives:
– Create a restaurant that exceeds customer expectations.
– Increase the number of customers served by at least 20% annually through superior performance and referrals.
– Achieve a 60% clientele return rate by the end of the first year.
– Become a popular destination within the local community for the 3,000,000 people within a 30-minute drive.
– Maintain food costs below 35% of revenue.
– Keep employee labor costs between 24-29% of revenue.
– Establish and maintain a reputation for excellent food and service.
– Achieve annual sales between $1,500,000-2,500,000.
– Expand marketing and advertising in Pennsylvania, Stasistate, and New York.
1.2 Keys to Success:
– Create a unique and innovative fine dining atmosphere inspired by the Italian High Renaissance of the 1400s.
– Stand out from other restaurants in the area through unique design and decor.
– Well-dressed waitstaff in period costume.
– Offer a fine dining experience in a cozy atmosphere.
– Capitalize on the predicted 12,000 daily traffic flow into the casinos for ample seating and daily covers.
– Prioritize product quality, great food, service, and atmosphere.
– Offer a menu that appeals to a wide clientele, including genuine traditional recipes from Bologna and North Italy, alongside American-Italian favorites.
– Host special theme nights and events to attract a diverse clientele.
– Focus on cost control to maintain a competitive advantage in the market.
– Full of Bologna will be an LLC corporation owned by its founders and a major investor.
– Tsoutsouros Graviera and Gimli Kefalotiri will have a minor stake in non-voting, non-binding, non-determinative stock.
– Fluno Gorgonzola will handle various roles, including kitchen work, managing personnel, accounts, algorithms, and computerized functions.
– Tsoutsouros Graviera and Vasto Parmigiano Jr. will serve as the restaurant managers.
– Gimli Kefalotiri will be the overall bar manager.
– The restaurant space is located at Building #7, The Greensward, at Water and 12th streets.
– The space will include approximately 4,500 square feet on the main floor, a proposed 500 square feet mini-mezzanine upstairs, a proposed bar/dining and dance floor downstairs, and 1,000 square feet of outdoor patio dining space.
– Construction of Full of Bologna will begin on January 2, 2005, with the opening scheduled for April 2, 2005.
– An investor is being sought to start the company.
– Start-up costs include equipment, furniture, painting, reconstruction, rent, labor, liquor license, six months of operating cash, and legal and consulting costs.
– Stationery, menus, and guest checks will be designed and produced in-house to control costs.
Start-up Requirements:
– Legal Representation w/Paperwork Evaluation: $4,240
– Stationery, Menus, Guest Checks: $4,942
– Consulting Fees – Investment Banker: $45,000
– Property & Workers Comp Policies: $9,233
– Basement Rehabilitation: $2,888
– Office Supplies & General Roll-out/Set-up: $2,410
– Pest Control and Spraying: $800
– Serving Staff Theme Uniforms: $8,245
– Modern Kitchen Staff Uniforms: $3,748
– Outside Building & Landscaping: $854
– Liquor License: $100,000
– Visa, Discover, AMEX, MC Items: $922
– Computer Software: $2,229
– Building Interior: $800
– Mezzanine Rollout & Sharpening: $1,900
– Chamber of Commerce/Other Memberships: $1,200
– Initial Job Hiring Related Advertising: $540
– Initial, Kick-start, Teaser Advertising: $5,000
– Associated Painting Needed: $1,600
– Phone, Electric, Cable and Gas Deposits: $1,480
– Food and Liquor Setup: $2,000
– Kitchen Supplies: $4,000
– Opening Celebration w/Music: $4,000
– Cleaning Costs: $2,200
– Start-up Labor Costs for Four Months: $71,200
– Expense Account for Food, Fuel, Bills: $2,300
– Pre-funding Costs to Fluno Gorgonzola: $3,400
– Copy Machine: $800
– Fire and Burglar Alarm Installation: $6,700
– Milestones/Contingency/Other: $20,000
– Commercial Pre-Inspection of Building: $800
– Total Start-up Expenses: $315,431
Start-up Assets:
– Cash Required: $40,000
– Start-up Inventory: $23,878
– Other Current Assets: $0
– Long-term Assets: $0
– Total Assets: $63,878
Total Requirements: $379,309
Products and Services:
– The Menu:
– Fresh, home-made and simple is the Full of Bologna message. Our low-carb, low-fat or no-fat and low-calorie offerings, such as our gourmet vegetarian lasagna, will be stunning and amazing while offering full and robust flavor. This is in keeping with the number one trend cited by the National Restaurant Association (NRA) 2005 Report. We will also key in on high flavor, bold and spicy tones as cited as the number three trend. The number two is Ethnic food so Italian remains at the top.
– Our selection of gourmet iced and hot teas or coffees along with lattes, cappuccinos and espressos will resound strongly within the NRA study as these were mentioned as trends number four and ten.
– Our specialty Italian and Mediterranean sandwiches, like the famous Italian Huge Plate Muffelata, will be home run hits across the board. Our hand-made breads fresh from the kitchen will astound diners when they accompany meals and as sandwiches. We also showcase an exquisite hand-made demi roll with goat cheese and roasted peppers and vegetables.
– Hot trend items number seven–seafood, and eight–comfort foods will also be addressed with our wonderful fish and seafood dishes that play into exotic spice and flavor profiles.
– Our food products will be fresh and of the finest quality, prepared with sensitivity and care on the premises. Full of Bologna will change the “specials” on the menu every 3-4 months, but we’ll keep ‘Your Favorites.’
– Our wine list will primarily focus on wines from Italy, France, and California. Approximately 25% will be exclusively available by the glass.
– The Atmosphere:
– Full of Bologna, A Taste of North Italy will be in the old bank building at The Greensward in Niceburb and will feature a Renaissance Era Carriage parked out front. The entire inside decor will be that of the Italian High Renaissance, with the host and wait staff in period costumes.
– When you walk into Full of Bologna you will hear the melodic, expressive tunes and madrigal singing of Renaissance Italy. The green and white checkered floors off to the side contrast with the classy dark green rugs in the stronghold middle of this powerful and foreboding bank building. Everything one looks at or touches evokes feelings of the High Renaissance.
– Unlike other restaurants, Full of Bologna brings history alive, where talking with anyone or listening to 1300s music is all part of living within that time.
– Style of Service:
– Service is smart and quick with friendliness and unprecedented standards of kindness. The management and servers will handle every detail to make the customer’s special evening even more special! All this and our great atmosphere will make customers want to come back again and again!
Market Analysis Summary:
– The Greensward is expected to attract patrons from fairly distant locales, making it a destination.
– The primary trade area for The Greensward is a radius of 20 miles, while the secondary trade area extends outward to a 40-mile radius.
– The trade area population is estimated to be 5.38 million, with an expected increase to 5.43 million by the year 2006.
– The number of households in the primary trade area is now 551,039, with an expected increase of 2.9% by the year 2007.
– The current estimated household income in the total trade area is $70,025, and in the primary trade area is $74,742.
– The estimated net potential sales for The Greensward is approximately $48.9 million per year.
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