Physical Fitness Gym Business Plan
There should be a place where women can work out without worrying about the behavior of men. Women know why.
Solution
Ladies Only Fitness focuses on urban professional women with active lives and little time for fitness. We also cater to young mothers looking for a fitness environment that meets their unique needs.
Market
Mapleton is a rapidly growing city, with the population increasing by 10% each year for the past three years. The current population of Mapleton is 600,000.
Importantly, this growth is driven by increased employment in the city’s high-tech companies, attracting the target customers for Ladies Only Fitness. These women seek a different fitness club experience, where they are the total focus of our staff.
Another target group is young mothers who want a club that fits their needs and keeps their children close. Ladies Only Fitness designed the facility so that the child care center is visible from the main exercise room. We believe these changes will attract new members.
Competition
Our key differentiator is the women-only plus childcare facilities on-site. We compete against several gyms in the area, including 24-hour-fitness franchises and the local downtown gym.
Why Us?
Ladies Only Fitness excels in creating an environment where women feel relaxed and comfortable. We also provide a childcare center that is visible from the main workout floor. This allows young mothers to watch their children play while working out.
Expectations
Forecast
As shown in the chart below, we anticipate successfully launching and surpassing $1 million in annual sales by our third year.
Financial Highlights by Year
Financing Needed
Estimated Startup Expenses: $95,000
– Legal: $1,500
– Website: $1,000
– Insurance: $500
– Rent: $2,000
– Child Care Setup: $10,000
– Leased Equipment: $80,000
Assets: $65,000 in startup cash
Total financing: $160,000
Funding plan: $100,000 in owner funding and a $60,000 business loan.
Opportunity
Problem & Solution
Many women want a gym exclusively for women, and young mothers need that plus childcare.
Our Solution
Ladies Only Fitness is a women-only health club that provides a personalized environment for women to achieve their fitness goals. We offer the best equipment and training programs in this arena. We prepare our clients for success with an unbeatable weight-management program called Positive Lifestyle Systems.
Market Size & Segments
Ladies Only Fitness targets two customer groups:
– Young urban professional women
– Young mothers with children (newborn to three years)
Another target group is young mothers who want a club that fits their needs and keeps their children close. Ladies Only Fitness designed the facility so that the child care center is visible from the main exercise room. We believe these changes will attract new members.
Competition
Current Alternatives
Alternative gyms in town include Snap Fitness, 24-hour-Fitness, Crossfit, and more, offering standard memberships and features.
Our Advantages
Ladies Only Fitness differentiates itself with an environment that focuses solely on women, providing relaxation and comfort. Our childcare center is also designed to be visible from the main workout floor, allowing young mothers to watch their children play while exercising.
Execution
Marketing & Sales
Mapleton is a rapidly growing city, with the population increasing by 10% each year for the past three years. The current population of Mapleton is 600,000.
Importantly, this growth is driven by increased employment in the city’s high-tech companies, attracting the target customers for Ladies Only Fitness. These women seek a different fitness club experience, where they are the total focus of our staff.
Another target group is young mothers who want a club that fits their needs and keeps their children close. Ladies Only Fitness designed the facility so that the child care center is visible from the main exercise room. We believe these changes will attract new members.
Ladies Only Fitness targets two customer groups:
– 12,000 young urban professional women
– 5,000 young mothers with children (newborn to three years)
Sales Plan
Ladies Only Fitness expects sales to be slow during the first and second months of operation due to our "first month free" promotion. After that, sales will increase as new members pay for their membership fees.
Operations
Locations & Facilities
Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton. The club occupies a 5,500 square foot storefront, with a primary equipment room adjacent to the child care center and three exercise rooms. The facility can accommodate 110 people.
Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton. The club occupies a 5,500 square foot storefront, with a primary equipment room adjacent to the child care center and three exercise rooms. The facility can accommodate 110 people.
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