Child Care Business Plan
The education of children needs to start earlier. The school system is failing. Those who can hire private teachers and tutors for their children’s education should.
Solution
The Toddler Warehouse is a full-service child care/development facility for toddlers from three to five. It will target double-income professional parents who are ambitious about their children’s development and willing to pay for the best facilities.
Market
The Toddler Warehouse will offer child care/development for toddlers from three to five. It will target double income professional families who do not have the time to care for their child during the day. These families want more than simple baby-sitting facilities and expect a program that develops various skills including socialization, arts and crafts, large muscle group workouts, reading, and numbers. Professional parents are eager for their children to progress and are willing to pay for the best care services.
Competition
The Toddler Warehouse will compete in the child care industry. This industry is broad and populated, with companies at all levels. There are standard business hour services as well as night and evening services. Price, quality, and gut feeling drive parental choices. The Toddler Warehouse believes success lies in focusing on a growing portion of the market.
Why Us?
The Toddler Warehouse’s mission is to provide top-level child care. We exist to attract and maintain customers. When we exceed customers’ expectations, everything else falls into place.
Expectations
Forecast
We will be profitable in the first year. By year 3, we will be able to hire more general help focused on care.
Financial Highlights by Year
Financing Needed
Matt will invest $85,000.
Opportunity
Problem & Solution
The education of children needs to start earlier. The school system is failing. Those who can hire private teachers and tutors for their children’s education should.
Our Solution
The Toddler Warehouse is a full-service child care/development facility for toddlers from three to five. It will target double-income professional parents who are ambitious about their children’s development and willing to pay for the best facilities.
Market Size & Segments
The Toddler Warehouse targets middle to upper-class, two-income professional families. These families have both parents working and require child care during the day. They have the financial means and are willing to spend extra for higher quality care. The children in this segment are already learning advanced concepts, and The Toddler Warehouse will continue to develop their skills. This customer group consists of two professional parents who prioritize their children’s learning and development.
Competition
Current Alternatives
Direct competitors of The Toddler Warehouse include established child care centers, small home-based child care providers, and medium-sized companies specializing in different age groups.
Our Advantages
The Toddler Warehouse’s competitive edge lies in specialized training for teachers and assistants. Through an intensive week-long course, employees are trained to teach the specific programs developed for toddlers. The facilities and interactions speak for themselves, providing a high level of service.
Keys to Success
Create a service-based operation focused on exceeding customer expectations.
Attract at least 40 different families in the first eight months.
Increase the number of clients served by 20% each year.
Develop a sustainable and profitable start-up business.
Execution
Marketing & Sales
The Toddler Warehouse targets double-income working professional families who can afford day care and appreciate advanced learning and development. Despite the prevalence of relatives providing care, our target customers prefer a structured learning environment. As America continues to work longer hours, the need for child care will persist.
Sales Plan
The Toddler Warehouse’s sales strategy focuses on double-income working professional families. These families value advanced learning and are more likely to appreciate the program based on Matt’s thesis. The sales efforts include communication, one-on-one explanations, facility tours, and impressing prospects with the facilities and teacher-student interactions.
Operations
Locations & Facilities
The Toddler Warehouse, located in Salem, OR, offers child care services for three to five-year-olds from 6 a.m. to 7 p.m. Activities include arts and crafts, socialization, large muscle group activities, and general learning. The facility is housed in a recently converted home solely dedicated to child care, offering a low student-to-teacher ratio and a well-trained staff.
Equipment & Tools
The Toddler Warehouse offers an upper-end child care facility for three to five-year-olds. The hours accommodate working parents. The program engages children throughout the day, fostering learning and skill development.
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