Marketing Strategy Business Plan

The start-up businesses in Cambridge need a consulting firm to help them market themselves and become successful. Research shows that many of these businesses fail due to lack of resources. Helping them will keep people employed and strengthen the economy.

Solution:

The Cambridge Strategy Group (CSG) provides marketing and management consulting services to small and emerging businesses seeking success.

Market:

The target market is defined by customer needs, market operations, and market attractiveness based on strategic value, size, growth, and profit potential.

Competition:

There are rivals in the Cambridge area in four categories: segment rivals, market rivals, generic rivals, and structural rivals.

Why Us?

The Cambridge Strategy Group focuses on helping small and emerging businesses maximize their potential for success.

Expectations:

Forecast:

The market for CSG’s services is enormous. Initially, the three founders will work part-time while maintaining full-time positions elsewhere. As we expand, we will consider increasing our operations.

Financial Highlights by Year:

Financing Needed:

The three managing directors will contribute $115,000: John Gordon ($40,000), Todd Kuczaj ($40,000), and Ben Cordell ($35,000).

Opportunity:

Problem & Solution:

The new businesses in the area lack formal business strategies and marketing deliverables. Founders need help defining their value propositions and gaining sales and marketing experience. There is an opportunity to provide these services through outsourcing. Additionally, no dominant "small business consulting" firm currently exists.

Our Solution:

The Cambridge Strategy Group focuses on helping small and emerging businesses succeed. We differentiate ourselves in these ways:

1. Focus on small businesses.

READ MORE  Educational Research Business Plan Example

2. Cost-effective personal interaction with local consultants.

3. Diverse network of consultants and alliance partners.

Target Market:

Market Size & Segments:

The target market is defined by customer needs, market operations, and attractiveness based on strategic value, size, growth, and profit potential.

Competition:

Current Alternatives:

Competitors fall into four categories: segment rivals, market rivals, generic rivals, and structural rivals.

Our Advantages:

We differentiate ourselves in these ways:

1. Focus on small businesses.

2. Cost-effective personal interaction with local consultant presence.

3. Diverse network of consultants and alliance partners.

Keys to Success:

Uniqueness of Services:

The Cambridge Strategy Group focuses on helping small and emerging businesses succeed. We differentiate ourselves in this way:

1. Focus on small businesses.

Execution:

Marketing & Sales:

Marketing Plan:

We will promote our services through relationships with key venture capitalists, small business founders, and local resources. Participating in local chambers of commerce will also increase exposure.

Sales Plan:

We will complete four client projects, averaging 50 hours each. In the long term, we will work on more substantial projects with Venture Capital firms and their sponsored companies.

Operations:

Technology:

We assist with email enablement, phone and fax set-up, web development, and web hosting.

Milestones & Metrics:

Milestones Table:

We recommend using LivePlan to create financials for your own business plan.

Key Metrics:

Our key metrics are total clients per month, average billing per engagement, repeat business vs new business, Facebook likes, and Twitter follows.

Company:

Overview:

Ownership & Structure:

The company is a manager-managed Limited Liability Company. Three members make all voting decisions, and consultants will be hired as needed.

READ MORE  Free Fix-n-Flip Business Plan Example -

Team:

Management Team:

The CSG management team has industry experience and training from small firms and industry leaders.

Advisors:

An advisory board will provide guidance in consulting management, finance and accounting, venture capital, and local media.

Personnel Table:

2020, 2021, 2022

Partners (3): $90,000, $108,000, $150,000

Office Manager: $30,000, $31,200, $32,448

Consultants (3.56): $40,000, $99,840, $129,790

Financial Plan:

Forecast:

Key Assumptions:

– Year 1 is spent preparing and building relationships.

– All managers hold full-time positions elsewhere.

– Focus on business opportunities in NC.

– Year 1 financial model represents three managers.

– All revenue is realized when a project is finished.

Revenue by Month

Expenses by Month

Net Profit by Year

Financing:

Use of Funds:

Startup expenses total $4,650.

Sources of Funds:

The three owners will contribute a total of $115,000.

Statements:

Projected Profit & Loss

Projected Balance Sheet

Projected Cash Flow Statement

We recommend using LivePlan as the easiest way to create financials for your own business plan.

Marketing Strategy Business Plan Example

Business Plan Outline

  • Executive Summary
  • Opportunity
  • Execution
  • Company
  • Financial Plan

Leave a Reply

Your email address will not be published. Required fields are marked *