Fantastic Florals, Inc. (FFI) imports handmade flowers from artisans in Indonesia. The company is located in Anytown, Oregon, with a customs house broker in Seattle, Washington.

FFI specializes in unique and exclusive products, targeting women with upper-middle to upper-end incomes. Their competitive advantage lies in the fact that their products are 100% handmade, which sets them apart from competitors. FFI primarily operates in the retail gift market, although some consumers purchase their products for personal use.

In the first year, FFI plans to attend the Silk trade show in Chicago, Illinois, to attract manufacturer reps and retailers for distribution. They aim to generate sales of approximately $1.1 million. Additionally, FFI plans to open an exclusive gift shop in Anytown’s Third Street Public Market, with a five-year lease.

In the second year, FFI aims to expand to direct mail catalog sales by partnering with an established catalog that targets a similar market. They project sales of $1.5 million for Year 2. In Year 3, FFI plans to continue selling through suppliers, catalogs, and their exclusive gift store in Anytown, with projected sales of nearly $2 million.

To increase product variety, FFI intends to add 10 different kinds of flowers and flower arrangements in Year 3. They anticipate maintaining an average gross margin of 25 to 30 percent, with an annual sales growth rate of 25 percent.

Artificial Flowers Import Business Plan Example

1.1 Objectives

  1. Achieve Year 1 sales of $1.1 million.
  2. Open gift shop in Anytown at Third Street Public Market with five-year lease.
  3. Expand into direct mail catalogs in Year 2.
  4. Maintain gross margin of 25 percent.
  5. Establish annual growth rate of 25 percent.
  6. Add 10 different kinds of flowers and flower arrangements in Year 3.

1.2 Mission

FFI’s mission is to become a recognized importer of artisan quality silk gift items in the United States. The company guarantees 100 percent customer satisfaction and values friendly service.

FFI’s purpose is to increase customer appreciation of handmade silk flowers and other silk products, providing customers with beautiful unique artistic decorations.

1.3 Keys to Success

Keys to success for Fantastic Florals Inc. are:

  1. Product quality.
  2. Customer service.
  3. Access to manufacturers and distribution channels.
  4. Controlling fixed and variable costs during first two years.

Company Summary

Fantastic Florals, Inc. imports and distributes silk flowers and accessories from artisans in Indonesia. The customers are retail stores and wholesalers targeting middle-upper to upper-end income women.

2.1 Company Ownership

Fantastic Florals, Inc. is a privately held Anytown corporation. Suzy Rosemadder, FFI’s founder, is the majority owner. Several board members also hold minority stock positions.

2.2 Start-up Summary

Start-up costs approximate $75,000, mainly consisting of product costs, expenses associated with establishing a marketing program, and opening FFI’s first distribution center.

Artificial Flowers Import Business Plan Example

Start-up

Requirements

Start-up Expenses

Legal – $1,000

Insurance – $600

Rent – $1,300

Other – $200

Total Start-up Expenses – $3,100

Start-up Assets

Cash Required – $70,000

Start-up Inventory – $0

Other Current Assets – $0

Long-term Assets – $0

Total Assets – $70,000

Total Requirements – $73,100

Company Locations and Facilities

FFI’s headquarters are located in Anytown at the founder’s home, 1234 Main Street, Anytown, OR 97440. It will also have a 600-square foot retail store at the Third Street Public Market, which will serve as both an outlet and test market.

Products

FFI imports silk flowers and other silk accessories. These products provide a wide variety of product lines and allow for individual customization.

Product Description

Fantastic Florals, Inc. has a variety of silk flowers and products to choose from. During the first two years, the product line will include:

– Tulips and roses

– Two kinds of flower arrangements

– Silk scarf and silk hair accessories

– Seasonal bouquets

Competitive Comparison

FFI products have features that distinguish them from competitors’ products:

– FFI products are 100 percent handmade by Indonesian artisans and imported into the United States, which will be emphasized in all marketing efforts.

– The quality of the silk flowers is obvious, even to the untrained eye. There is no use of plastic stems, which makes FFI products look more realistic.

– FFI silk hair accessories are unique, and no similar product is available in the domestic market. These products will be protected by owning a patent. The product features beautiful embroidery on its edge, which would cost much more if it were to be produced in the United States.

Sales Literature

Copies of FFI products, specifically bouquets and other arrangements, are included. Upon production of advertisements and brochures, these will be added.

Sourcing

FFI imports products from artisans in Indonesia and then hires brokers in Seattle to take care of the legal requirements and paperwork. Currently, there are no significant obstacles in importing the products into the United States. According to the U.S. Customs Office in Seattle, there are no quotas for artificial products imported from Indonesia. FFI will benefit from the duty-free treatment under the new GSP rules.

Technology

Some FFI products are protected by patents, although the majority of products and services are not dependent on patentable inventions or process technology.

Future Products

Fantastic Florals, Inc. plans to introduce ten new kinds of flowers and silk products every year for the first four years, with aggressive advertising at the beginning of each year that introduces these new flowers.

After establishing a firm reputation, FFI plans to import products other than silk products, but all will still be related to flowers. These will be produced by Indonesian artisans in various cities in the original region, all managed by the same artist. The products will include silk jewelry boxes, mirrors, and china, all with hand-painted flowers.

Market Analysis Summary

Currently, the market for permanent floral products is rapidly expanding. According to 1993 statistics, the value of permanent floral products for the 1992 fiscal year was over $2.2 billion, and it continues to grow.

The gift industry is also growing, as households headed by 45- to 54-year-olds are the biggest gift purchasers.

Market Segmentation

Since Fantastic Florals, Inc. only deals with a few select products, segmentation is minimal. Two segments currently exist:

1. Gift purchasers – mostly women over 30 with a relatively large amount of discretionary income.

2. Floral collectors – same target as above, but with higher standards of quality.

Artificial Flowers Import Business Plan Example

Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Gift Purchasers 6% 275,000 291,500 308,990 327,529 347,181 6.00%

Floral Collectors 4% 250,000 260,000 270,400 281,216 292,465 4.00%

Other 3% 175,000 180,250 185,658 191,228 196,965 3.00%

Total 4.56% 700,000 731,750 765,048 799,973 836,611 4.56%

4.2 Industry Analysis

There are two industries for Fantastic Florals, Inc.: the gift market industry and the silk flower and accessories industry.

In 1991, the average American household gave 5.8 percent of its total spending to gifts, a 0.3 percent increase from 1988. Households headed by 45- to 54-year-olds are the biggest gift-givers, spending an average of $1,450 on gifts, 62 percent more than the average household. Additionally, married couples without children are the most generous gift-givers, spending 48 percent more than average. Households with incomes over $65,000 spent 135 percent more than average on gifts and account for 58 percent of the glassware gift market and 62 percent of the plant and flower gift market. By 2000, households headed by 35- to 54-year-olds will account for 63 percent of the gift market.

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In the silk flowers and accessories industry, flowers alone accumulated sales over $1.95 billion in 1992, and the category continues to grow.

Considering the information and analysis of both industries, FFI believes its products have the opportunity to be successful. Because there is no similar product currently available in the U.S. market, FFI has a huge opportunity in the silk accessory industry.

4.2.1 Competition and Buying Patterns

According to Silk ’94, the wholesale buyers of silk flowers and accessories are:

– 53 percent – Floral Wholesalers

– 19 percent – Craft Chain Stores, Floral Chain Stores, Gift Chain Stores, Variety Chain Stores, Fabric Centers

– 19 percent – Manufacturers/Assemblers

– 9 percent – Home Centers, Membership Clubs, Nursery and Garden Centers, Catalog/Mail Order, etc.

4.2.2 Main Competitors

Fantastic Florals, Inc.’s current competitors in the surrounding area are flower markets, floral wholesalers, craft stores, and gift shops.

4.2.3 Industry Participants

There are currently no direct competitors in the silk hair accessories market, and the silk flowers industry is very unconcentrated. Few wholesalers distribute directly to the consuming public, and most retail stores offer only a minimal selection with varying quality. However, as the markets evolve, relations with suppliers will be a key issue. With few suppliers of silk flowers and accessories, competition is likely to increase substantially.

4.2.4 Distribution Patterns

Distribution channels are relatively simple. Products are shipped directly to FFI facilities from an artist in Indonesia and then sold to consumers. There are no significant obstacles to importing these products, and there are no import quotas.

Strategy and Implementation Summary

FFI focuses on providing high-quality products with outstanding service. Customization of orders and specialization of services create a competitive advantage. The organization is developing with a small number of motivated employees, creating a positive and strong company culture. Building strong relations with suppliers and buyers is crucial for FFI’s growth and evolution in the industry.

5.1 Marketing Strategy

FFI targets women with upper-end income as the end customers and sales reps that distribute to exclusive gift retail stores and mail-order catalog companies. FFI plans to be an exhibitor at Silk ’95, the largest international silk flower and accessories exhibition, to attract the right sales reps and mail-order companies. FFI will lease a retail space at the Third Street Public Market for the first year and supply its products to buyers attained through Silk ’95. FFI will also send samples to "Blossom" catalog for additional customer reach.

5.1.1 Promotion Strategy

FFI promotes its products as fine collectibles through in-store promotions, direct-mail advertisements, appearances in related catalogs, and publicity events.

5.1.2 Pricing Strategy

FFI sets standard prices for each product line, with no significant changes expected in the next three years. Prices are designed to offer quality products at reasonable costs to consumers.

5.2 Sales Strategy

Products will be distributed through the retail store in Anytown at Third Street Market or by pre-orders until FFI expands further. Sales development is important to better serve consumers and meet objectives.

5.2.1 Sales Forecast

Sales are forecasted to remain relatively constant throughout 1995, with growth predicted in 1996 and 1997. Sales may fluctuate depending on the month and the season.

Artificial Flowers Import Business Plan Example

Artificial Flowers Import Business Plan Example

Sales Forecast

Sales Programs

– Floral wholesalers: Develop awareness about the quality of FFI’s products and create demand within the first two months. Provide incentives and price promotions to encourage wholesalers’ purchases of FFI products in the next year.

Sales Goals

– End of 1995: Sales of $1.1 million.

– July 1995: Open exclusive gift shop at Third Street Market in Anytown.

– 1996: Sales of $1.5 million.

– July 1996: Expand distribution into catalog/direct mail.

– 1997: Sales of $2 million.

Milestones

– Sample Milestones topic text.

– The milestones table and chart show specific details about actual program activities, including the manager, starting date, ending date, and budget. Throughout the year, we will track implementation against plan, reporting on the timely completion of these activities.

Artificial Flowers Import Business Plan Example

Milestones:

– Milestone Start Date End Date Budget Manager Department

– Sample Milestones 1/4/2008 1/4/2008 $0 ABC Department

– Finish Business Plan 5/7/2009 6/6/2009 $100 Dude Boss

– Acquire Financing 5/17/2009 7/6/2009 $200 Dudette Legumers

– Ah HA! Event 5/27/2009 6/1/2009 $60 Marianne Bosses

РOh NO! Event 6/26/2009 7/1/2009 $250 Marionette Bouc émissaire

– Grande Opening 7/6/2009 7/11/2009 $500 Gloworm Nobs

– Marketing Program Starts 6/6/2009 7/1/2009 $1,000 Glower Marketeers

– Plan vs. Actual Review 11/1/2009 11/8/2009 $0 Galore Alles

– First Break-even Month 3/5/2010 4/4/2010 $0 Bouys Salers

Hire Employees 2/1/2010 3/3/2010 $150 Gulls HRM

– Upgrade Business Plan Pro 4/22/2010 4/24/2010 $100 Brass Bossies

– Totals $2,360

Management Summary:

Fantastic Florals, Inc. will start with three qualified and experienced employees. An increase to six employees will likely be needed in three to five years. FFI will continue to have a customs-house broker in Seattle to take care of import-related matters and sales representatives who are compensated based on commission.

6.1 Organizational Structure:

Fantastic Florals, Inc. will be a Subchapter-S corporation. Legal matters and written agreements are being handled by an FFI consultant lawyer. The company is organized into three main functional areas: Sales and marketing, Finance and administration, Communication.

6.2 Management Team:

– Suzy Rosemadder: President and founder. Graduated from the University of North Carolina (major: management). Originally from Indonesia and has worked for a silk flower company there for five years. Familiar with the Indonesian government and key people there.

– Angela Stalks: On Board of Directors. Previously manager of an exclusive gift shop in Dallas, Texas for ten years. MBA in Finance from University of Minnesota.

– Steven Gardener: On Board of Directors. Will be in charge of marketing and sales. Graduated from Cornell University with B.S. degree in marketing and public relations.

6.3 Management Team Gaps:

Each of the three employees is responsible for managing their area of expertise. The problems with having only one individual in charge of a department are as follows:

– Lack of understanding of other departments.

– Minimal management experience.

– Sole control over all operations.

6.4 Personnel Plan:

The personnel plan indicates one employee for each department: Production/Fulfillment, Sales and Marketing, Administration. Beginning in 1996, there will be two employees in both Sales and Marketing and Administration.

Personnel Plan:

– Year 1 Year 2 Year 3

– Production/Fulfillment $14,400 $16,000 $18,000

– Sales and Marketing $14,400 $32,000 $54,000

– Administration $14,400 $32,000 $36,000

– Total People 3 3 4

– Total Payroll $43,200 $80,000 $108,000

Financial Plan:

– Fantastic Florals, Inc. projects the gross margin to be approximately 25 percent. Sales projection for 1995 is $1.1 million, increasing to $1.5 million in 1996 and $2 million in 1997.

– Cash-flow analysis, balance sheet, business ratio, break-even analysis, and other financial details are shown in the appendix.

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7.1 Important Assumptions:

General assumptions in FFI’s financial plan indicate a stable economy without major recessions or booms in both the U.S. and Indonesian economies.

7.2 Start-up Funding:

The owner will contribute $35,000 to finance the start-up requirements. FFI is also seeking a short-term loan of $35,000, to be repaid by July 1997, for the remainder of necessary start-up funding.

Start-up Funding:

– Start-up Expenses to Fund $3,100

– Start-up Assets to Fund $70,000

– Total Funding Required $73,100

– Assets

– Non-cash Assets from Start-up $0

– Cash Requirements from Start-up $70,000

– Additional Cash Raised $0

– Cash Balance on Starting Date $70,000

– Total Assets $70,000

– Liabilities and Capital

– Liabilities

– Current Borrowing $35,000

– Long-term Liabilities $0

– Accounts Payable (Outstanding Bills) $3,100

– Other Current Liabilities (interest-free) $0

– Total Liabilities $38,100

– Capital

– Planned Investment

– Owner $35,000

– Investor $0

– Additional Investment Requirement $0

– Total Planned Investment $35,000

– Loss at Start-up (Start-up Expenses) ($3,100)

– Total Capital $31,900

– Total Capital and Liabilities $70,000

– Total Funding $73,100

7.3 Key Financial Indicators:

Key financial indicators for Fantastic Florals, Inc. include constant gross margins, sales on credit, net worth, and return on equity.

Artificial Flowers Import Business Plan Example

FFI’s break-even analysis shows a strong balance between costs and sales.

Artificial Flowers Import Business Plan Example

Break-even Analysis:

Monthly Units Break-even: 2,284

Monthly Revenue Break-even: $37,667

Assumptions:

– Average Per-Unit Revenue: $16.49

– Average Per-Unit Variable Cost: $10.92

– Estimated Monthly Fixed Cost: $12,738

Projected Profit and Loss:

Fantastic Florals, Inc. projects profits for every month of 1995, 1996, and 1997, along with positive growth margins for the same time periods.

Artificial Flowers Import Business Plan Example

Artificial Flowers Import Business Plan Example

Artificial Flowers Import Business Plan Example

Pro Forma Profit and Loss:

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $1,143,065 $1,525,269 $1,850,373
Direct Cost of Sales $756,512 $1,009,932 $1,229,583
Shipping, etc. $40,235 $44,260 $48,688
Total Cost of Sales $796,747 $1,054,192 $1,278,271
Gross Margin $346,318 $471,077 $572,102
Gross Margin % 30.30% 30.88% 30.92%
Expenses
Payroll $43,200 $80,000 $108,000
Marketing/Promotion $84,455 $118,860 $162,302
Depreciation $0 $0 $0
Rent $15,600 $17,160 $18,876
Utilities $2,400 $2,640 $2,904
Insurance $7,200 $7,920 $8,712
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $152,855 $226,580 $300,794
Profit Before Interest and Taxes $193,463 $244,497 $271,308
EBITDA $193,463 $244,497 $271,308
Interest Expense $2,778 $1,500 $417
Taxes Incurred $57,206 $72,899 $81,267
Net Profit $133,480 $170,097 $189,624
Net Profit/Sales 11.68% 11.15% 10.25%

Projected Cash Flow:

FFI’s cash balance is expected to increase each year, providing the necessary capital for expansion into different product lines and distribution channels.

Artificial Flowers Import Business Plan Example

Pro Forma Cash Flow

Year 1 Year 2 Year 3
Cash Sales $857,299 $1,143,951 $1,387,779
Cash from Receivables $232,800 $363,607 $447,529
Subtotal Cash from Operations $1,090,099 $1,507,558 $1,835,308
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $1,090,099 $1,507,558 $1,835,308

Projected Balance Sheet

The balance sheet indicates a positive and ever-increasing net worth for FFI.

Year 1 Year 2 Year 3
Current Assets
Cash $187,451 $261,865 $424,800
Accounts Receivable $52,967 $70,677 $85,741
Inventory $88,783 $118,524 $144,302
Other Current Assets $0 $0 $0
Total Current Assets $329,200 $451,066 $654,843
Long-term Assets
Total Long-term Assets $0 $0 $0
Total Assets $329,200 $451,066 $654,843
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $142,153 $107,253 $129,742
Current Borrowing $21,668 $8,336 $0
Other Current Liabilities $0 $0 $0
Total Current Liabilities $163,821 $115,589 $129,742
Long-term Liabilities $0 $0 $0
Total Liabilities $163,821 $115,589 $129,742
Paid-in Capital $35,000 $35,000 $35,000
Retained Earnings ($3,100) $130,380 $300,477
Earnings $133,480 $170,097 $189,624
Total Capital $165,380 $335,477 $525,101
Total Liabilities and Capital $329,200 $451,066 $654,843
Net Worth $165,380 $335,477 $525,101

Business Ratios

The ratios illustrated in the table indicate strong, consistent growth. Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5193, Flowers and Florist’s Supplies, are shown for comparison.

Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 33.44% 21.31% 6.22%
Accounts Receivable Turnover 5.40 5.40 5.40 n.a
Inventory Turnover 12.00 9.74 9.36 n.a
Profit Before Interest and Taxes 16.92% 16.03% 14.66% 1.00%
Net Profit Margin 11.68% 11.15% 10.25% n.a
Return on Equity 80.71% 50.70% 36.11% n.a
Debt to Net Worth 0.99 0.34 0.25 n.a

Appendix

Sales Forecast

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Tulips and Roses 0% 2,000 3,000 2,500 1,500 3,000 2,500 3,000 2,200 1,600 1,700 1,800 3,500
Arranged Flowers 1 0% 350 500 500 400 350 500 350 500 350 300 300 600
Arranged Flowers 2 0% 350 500 500 400 350 500 350 500 350 300 300 600
Silk Scarf 0% 600 1,000 600 600 1,000 1,000 1,100 1,200 800 800 800 1,300
Other hair accessories 0% 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Other/seasonal bouquet 0% 500 800 700 500 800 850 600 850 500 500 600 1,000
Catalog Sales 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales
4,800 6,800 5,800 4,400 6,500 6,350 6,400 6,250 4,600 4,600 4,800 8,000
Unit Prices
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Tulips and Roses $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25 $2.25
Arranged Flowers 1 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99
Arranged Flowers 2 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99 $39.99
Silk Scarf $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99 $15.99
Other hair accessories $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99 $9.99
Other/seasonal bouquet $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99 $59.99
Catalog Sales $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total Sales
$74,722 $110,212 $96,692 $76,546 $101,365 $112,087 $90,966 $114,610 $77,020 $74,296 $80,520 $134,030

Personnel Plan

Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production/Fulfillment 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Sales and Marketing 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Administration 0% $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Total People
3 3 3 3 3 3 3 3 3 3 3 3
Total Payroll
$3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600 $3,600

Pro Forma Profit and Loss

Sales:

-Month 1: $74,722

-Month 2: $110,212

-Month 3: $96,692

-Month 4: $76,546

-Month 5: $101,365

-Month 6: $112,087

-Month 7: $90,966

-Month 8: $114,610

-Month 9: $77,020

-Month 10: $74,296

-Month 11: $80,520

-Month 12: $134,030

Direct Cost of Sales:

-Month 1: $49,591

-Month 2: $73,086

-Month 3: $64,737

-Month 4: $50,840

-Month 5: $67,089

-Month 6: $74,436

-Month 7: $59,540

-Month 8: $75,686

-Month 9: $50,691

-Month 10: $48,842

-Month 11: $53,191

-Month 12: $88,783

Shipping, etc.:

-Month 1: $3,000

-Month 2: $3,060

-Month 3: $3,121

-Month 4: $3,184

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-Month 5: $3,247

-Month 6: $3,312

-Month 7: $3,378

-Month 8: $3,446

-Month 9: $3,515

-Month 10: $3,585

-Month 11: $3,657

-Month 12: $3,730

Total Cost of Sales:

-Month 1: $52,591

-Month 2: $76,146

-Month 3: $67,858

-Month 4: $54,024

-Month 5: $70,336

-Month 6: $77,748

-Month 7: $62,918

-Month 8: $79,132

-Month 9: $54,206

-Month 10: $52,427

-Month 11: $56,848

-Month 12: $92,513

Gross Margin:

-Month 1: $22,131

-Month 2: $34,066

-Month 3: $28,834

-Month 4: $22,522

-Month 5: $31,029

-Month 6: $34,339

-Month 7: $28,048

-Month 8: $35,478

-Month 9: $22,814

-Month 10: $21,869

-Month 11: $23,672

-Month 12: $41,517

Gross Margin %:

-Month 1: 29.62%

-Month 2: 30.91%

-Month 3: 29.82%

-Month 4: 29.42%

-Month 5: 30.61%

-Month 6: 30.64%

-Month 7: 30.83%

-Month 8: 30.96%

-Month 9: 29.62%

-Month 10: 29.44%

-Month 11: 29.40%

-Month 12: 30.98%

Expenses:

Payroll:

-Month 1: $3,600

-Month 2: $3,600

-Month 3: $3,600

-Month 4: $3,600

-Month 5: $3,600

-Month 6: $3,600

-Month 7: $3,600

-Month 8: $3,600

-Month 9: $3,600

-Month 10: $3,600

-Month 11: $3,600

-Month 12: $3,600

Marketing/Promotion:

-Month 1: $6,355

-Month 2: $7,788

-Month 3: $7,160

-Month 4: $6,257

-Month 5: $7,279

-Month 6: $7,676

-Month 7: $6,720

-Month 8: $7,815

-Month 9: $6,290

-Month 10: $6,180

-Month 11: $6,395

-Month 12: $8,540

Depreciation:

-Month 1: $0

-Month 2: $0

-Month 3: $0

-Month 4: $0

-Month 5: $0

-Month 6: $0

-Month 7: $0

-Month 8: $0

-Month 9: $0

-Month 10: $0

-Month 11: $0

-Month 12: $0

Rent:

-Month 1: $1,300

-Month 2: $1,300

-Month 3: $1,300

-Month 4: $1,300

-Month 5: $1,300

-Month 6: $1,300

-Month 7: $1,300

-Month 8: $1,300

-Month 9: $1,300

-Month 10: $1,300

-Month 11: $1,300

-Month 12: $1,300

Utilities:

-Month 1: $200

-Month 2: $200

-Month 3: $200

-Month 4: $200

-Month 5: $200

-Month 6: $200

-Month 7: $200

-Month 8: $200

-Month 9: $200

-Month 10: $200

-Month 11: $200

-Month 12: $200

Insurance:

-Month 1: $600

-Month 2: $600

-Month 3: $600

-Month 4: $600

-Month 5: $600

-Month 6: $600

-Month 7: $600

-Month 8: $600

-Month 9: $600

-Month 10: $600

-Month 11: $600

-Month 12: $600

Payroll Taxes:

-18%

Other:

-Month 1: $0

-Month 2: $0

-Month 3: $0

-Month 4: $0

-Month 5: $0

-Month 6: $0

-Month 7: $0

-Month 8: $0

-Month 9: $0

-Month 10: $0

-Month 11: $0

-Month 12: $0

Total Operating Expenses:

-Month 1: $12,055

-Month 2: $13,488

-Month 3: $12,860

-Month 4: $11,957

-Month 5: $12,979

-Month 6: $13,376

-Month 7: $12,420

-Month 8: $13,515

-Month 9: $11,990

-Month 10: $11,880

-Month 11: $12,095

-Month 12: $14,240

Profit Before Interest and Taxes:

-Month 1: $10,076

-Month 2: $20,578

-Month 3: $15,974

-Month 4: $10,565

-Month 5: $18,050

-Month 6: $20,963

-Month 7: $15,628

-Month 8: $21,963

-Month 9: $10,824

-Month 10: $9,989

-Month 11: $11,577

-Month 12: $27,277

EBITDA:

-Month 1: $10,076

-Month 2: $20,578

-Month 3: $15,974

-Month 4: $10,565

-Month 5: $18,050

-Month 6: $20,963

-Month 7: $15,628

-Month 8: $21,963

-Month 9: $10,824

-Month 10: $9,989

-Month 11: $11,577

-Month 12: $27,277

Interest Expense:

-Month 1: $282

-Month 2: $273

-Month 3: $264

-Month 4: $255

-Month 5: $245

-Month 6: $236

-Month 7: $227

-Month 8: $218

-Month 9: $208

-Month 10: $199

-Month 11: $190

-Month 12: $181

Taxes Incurred:

-Month 1: $2,938

-Month 2: $6,091

-Month 3: $4,713

-Month 4: $3,093

-Month 5: $5,341

-Month 6: $6,218

-Month 7: $4,620

-Month 8: $6,523

-Month 9: $3,185

-Month 10: $2,937

-Month 11: $3,416

-Month 12: $8,129

Net Profit:

-Month 1: $6,856

-Month 2: $14,213

-Month 3: $10,997

-Month 4: $7,217

-Month 5: $12,463

-Month 6: $14,509

-Month 7: $10,781

-Month 8: $15,221

-Month 9: $7,431

-Month 10: $6,853

-Month 11: $7,971

-Month 12: $18,967

Net Profit/Sales:

-Month 1: 9.17%

-Month 2: 12.90%

-Month 3: 11.37%

-Month 4: 9.43%

-Month 5: 12.30%

-Month 6: 12.94%

-Month 7: 11.85%

-Month 8: 13.28%

-Month 9: 9.65%

-Month 10: 9.22%

-Month 11: 9.90%

-Month 12: 14.15%

Pro Forma Cash Flow

Cash Received:

-Month 1: $56,042

-Month 2: $82,659

-Month 3: $72,519

-Month 4: $57,410

-Month 5: $76,024

-Month 6: $84,065

-Month 7: $68,225

-Month 8: $85,957

-Month 9: $57,765

-Month 10: $55,722

-Month 11: $60,390

-Month 12: $100,523

Cash from Operations:

-Month 1: $56,042

-Month 2: $83,282

-Month 3: $91,495

-Month 4: $84,850

-Month 5: $100,029

-Month 6: $103,408

-Month 7: $93,655

-Month 8: $113,803

-Month 9: $80,704

-Month 10: $84,061

-Month 11: $79,622

-Month 12: $119,148

Cash from Receivables:

-Month 1: $0

-Month 2: $623

-Month 3: $18,976

-Month 4: $27,440

-Month 5: $24,005

-Month 6: $19,343

-Month 7: $25,431

-Month 8: $27,846

-Month 9: $22,939

-Month 10: $28,339

-Month 11: $19,232

-Month 12: $18,626

Subtotal Cash from Operations:

-Month 1: $56,042

-Month 2: $83,282

-Month 3: $91,495

-Month 4: $84,850

-Month 5: $100,029

-Month 6: $103,408

-Month 7: $93,655

-Month 8: $113,803

-Month 9: $80,704

-Month 10: $84,061

-Month 11: $79,622

-Month 12: $119,148

Additional Cash Received:

Sales Tax, VAT, HST/GST Received: 0.00%

New Current Borrowing: $0

New Other Liabilities (interest-free): $0

New Long-term Liabilities: $0

Sales of Other Current Assets: $0

Sales of Long-term Assets: $0

New Investment Received: $0

Subtotal Cash Received:

-Month 1: $56,042

-Month 2: $83,282

-Month 3: $91,495

-Month 4: $84,850

-Month 5: $100,029

-Month 6: $103,408

-Month 7: $93,655

-Month 8: $113,803

-Month 9: $80,704

-Month 10: $84,061

-Month 11: $79,622

-Month 12: $119,148

Expenditures from Operations:

Cash Spending:

-Month 1: $3,600

-Month 2: $3,600

-Month 3: $3,600

-Month 4: $3,600

-Month 5: $3,600

-Month 6: $3,600

-Month 7: $3,600

-Month 8: $3,600

-Month 9: $3,600

-Month 10: $3,600

-Month 11: $3,600

-Month 12: $3,600

Bill Payments:

-Month 1: $6,895

-Month 2: $113,925

-Month 3: $114,489

-Month 4: $73,015

-Month 5: $53,489

-Month 6: $101,543

-Month 7: $100,004

-Month 8: $63,364

-Month 9: $109,569

-Month 10: $41,694

-Month 11: $62,371

-Month 12: $75,757

Subtotal Spent on Operations:

-Month 1: $10,495

-Month 2: $117,525

-Month 3: $118,089

-Month 4: $76,615

-Month 5: $57,089

-Month 6: $105,143

-Month 7: $103,604

-Month 8: $66,964

-Month 9: $113,169

-Month 10: $45,294

-Month 11: $65,971

-Month 12: $79,357

Additional Cash Spent:

Sales Tax, VAT, HST/GST Paid Out: $0

Principal Repayment of Current Borrowing:

-Month 1: $1,111

-Month 2: $1,111

-M

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