Security Guard Business Plan

In the current political and economic climate, this business is launching at the right time to address the increasing fears of terrorist activity and the growth in outsourced services. The business will initially target large retail stores and building management companies in Coastalburg to establish a strong client base.

Solution

Batten-Hatchez Security will provide excellent customer service and in-depth training to clients who require security guards for their buildings, facilities, and events.

Market

According to IBISWorld, there were 41,000 security services firms in the U.S. in 20XX operating 56,000 establishments. The industry includes both small and large companies, with few barriers to entry and low capital investment. Retired police officers often serve as security guards. Marketing and advertisement for security guard services target the specific markets and industries they serve, with businesses typically searching for providers online or through referrals.

Competition

Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. These companies provide services for a wide range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.

Why Us?

Batten-Hatchez Security will set itself apart by providing excellent customer service and in-depth training to its clients, ensuring their worries are removed and their security needs are met.

Expectations

Forecast

The business expects respectable sales in the first year, with significant growth by the end of the third year. Gross margins will be comparable to industry averages. After three years, the business will be able to expand through its own financing. Once proven successful in additional cities, the business may be sold to provide an exit for the initial investor and founders.

Financial Highlights by Year

Financing Needed

The $76,700 investment is as follows:

Louis Giordano $15,000

Jared Case $15,000

Unspecified family/friend investment: $46,700

Opportunity

Problem & Solution

Problem Worth Solving

This business is launching at the right time to address increasing fears of terrorist activity and a growing need for outsourced security services. The initial target markets will be large retail stores and building management companies in Coastalburg.

Our Solution

Batten-Hatchez Security, located in Coastalburg, will provide security guards, security audits, and referrals to equipment providers for commercial buildings, retail businesses, and eventually special event venues. The business seeks capital from an angel investor and plans to expand to additional cities if successful.

Target Market

Market Size & Segments

The market for security guard services includes building management companies, retail businesses, event venues, and other businesses. According to IBISworld.com, the security services industry was $29.7 billion in 20XX, with security guards accounting for $22.3 billion. This industry employs approximately 540,000 security guards. Although market revenue decreased during the recession, it is expected to rise again as companies outsource security services instead of hiring full-time employees. The industry is also expected to benefit from growing concerns about security due to international terrorism.

In Coastalburg, Batten-Hatchez Security will initially focus on building management companies and retail businesses. Building management companies require security guards to monitor surveillance equipment, staff front desks/security checks, and provide general patrol. Retail businesses use security guards to deter theft and ensure customer safety. Department stores and larger retail stores require more guards during the day, while some smaller stores may use guards if they sell high-priced items. Event venues and educational institutions are potential target markets for the business, but they require more specialized services and have unique challenges.

Competition

Current Alternatives

Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. Smaller security companies succeed based on the expertise and reputation of their managers and a growing team. The success of a security company depends on client satisfaction and referrals. Larger institutions and governments receive multiple bids for security contracts, while smaller businesses prefer to try out security companies before committing. The security industry experiences an increase in demand after security breaches or break-ins. In Coastalburg, competitors include securityguard.com, Top Guard Security, US Security Guard Services, and Trend Security Corporation.

Our Advantages

Batten-Hatchez Security will differentiate itself through high levels of customer service and assurance. The company aims to be a partner in the security and protection of client assets, rather than a broker between clients and contracted security guards. The business will carefully audit clients’ security situations and work with them to upgrade and maintain security. Batten-Hatchez Security will provide ongoing monitoring and quality assurance to offer a true partnership with clients. The founder’s experience and understanding of client needs and concerns will be a key advantage.

Keys to Success

Keys to Success

1. Providing excellent security and maintaining credibility and peace of mind for clients
2. Listening to client concerns and objectives to create customized security guard packages
3. Offering deep security expertise and knowledge of legal regulations and liability
4. Training and maintaining certifications for security guards
5. Monitoring the quality of security guard service to ensure high standards

Execution

Marketing & Sales

Marketing Plan

Batten-Hatchez Security will use the following tactics to reach building management companies and large retail businesses:

• Create a basic "brochure" website with services and contact information
• Advertise in trade publications read by managers in these industries
• Use online advertising with Google AdWords targeting security services and security guards
• Distribute business cards and brochures while networking with business groups in Coastalburg
• Directly sell based on target lists of potential clients and send direct mail campaigns to these lists

Sales Plan

Chindit Batten, CEO of Batten-Hatchez Security, will be the primary salesperson. He will conduct initial consultations with clients at their buildings, create proposals based on their needs, and track sales prospects and clients using a client management database system. His sales strategy will involve listening to client needs, providing assurance through his experience, and offering personalized attention. Batten-Hatchez Security aims to establish long-term relationships with clients and be their trusted security partner.

Milestones & Metrics

Milestones Table

Key Metrics

The key metrics for Batten-Hatchez Security are:

1. Number of retweets and Twitter follows to gauge customer sentiment
2. Blog views and shares to assess customer engagement with security-related topics
3. Market research to stay informed about competitors and pricing
4. Customer recommendations on social media and professional service sites
5. Number of training certificates and their impact on pricing

Company

Overview

Ownership & Structure

Batten-Hatchez Security is an S Corporation co-founded by Chindit Batten and Viipuri Hatchez. Chindit Batten currently owns 60% of the business, and Viipuri Hatchez owns the remaining 40%. The business is incorporated as an S Corporation to facilitate additional investment. The founders’ shares will be diluted as up to 40% of shares will be provided to friends and family investors.

Team

Management Team

Batten-Hatchez Security is led by CEO Chindit Batten, a former police sergeant and security company manager. He has 15 years of experience in law enforcement and 10 years in security work. The business will provide security guards, security audits, and referrals to equipment providers for commercial buildings, retail businesses, and special events. The company plans to expand to additional cities if successful.

Personnel Table

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Financial Plan

Forecast

Key Assumptions

A long-term interest rate of 6% is assumed for a home equity loan to cover cash needs for an office space move in year 2.

In addition to the assumptions shown in this table, the business assumes that the security guard industry will experience overall growth in the next three years and that the sales record of Chindit Batten at his previous firm can be replicated at Batten-Hatchez.

Revenue by Month

Expenses by Month

Net Profit (or Loss) by Year

Financing

Use of Funds

Start-up expenses include legal fees and a surety bond, totaling $36,700.

Sources of Funds

Investment sources include Louis Giordano, Jared Case, and family/friends.

Statements

Projected Profit & Loss

We recommend using LivePlan as the easiest way to create financials for your own business plan.

Projected Balance Sheet

Business Plan Outline

• Executive Summary
• Opportunity
• Execution
• Company
• Financial Plan

Andrew Brooks

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I’m Andrew Brooks, a seasoned finance consultant from the USA and the mind behind phonenumber247.com.

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