Contents
Business Term Glossary
To start and run a business, you need to understand business terms not well defined in a standard dictionary. Our glossary provides definitions for common terminology and acronyms in business plans, accounting, finance, and other aspects of small business.
A
- Accounts Payable (AP)
- Accounts Receivable (AR)
- Accrual-Based Accounting
- Accumulated Depreciation
- Acid Test
- Acquisition Costs
- Adaptive Firm
- Adventure Capital
- Advertising Opportunity
- Agent
- Asset Turnover
- Assets
B
- Back End (Websites)
- Balance Sheet
- Benchmark
- Brand
- Brand Equity
- Brand Extension Strategy
- Brand Recognition
- Break-Even Analysis
- Break-Even Point
- Broker
- Bundling
- Burden Rate
- Business Mission
- Business Plan
- Buy-Sell Agreement
C
- C Corporation (C Corp)
- Compound Average Growth Rate (CAGR)
- Cannibalization
- Capital Assets
- Capital Expenditure
- Capital Input
- Cash
- Cash Basis
- Cash Flow
- Cash Flow Budget
- Cash Flow Statement
- Cash Sales
- Cash Spending
- Central Driving Forces Model
- Channel Conflicts
- Channels of Distribution
- Click-Through Rate
- Co-Branding
- Cost of Goods Sold
- Collection Period (Days)
- Commission
- Commission Percent
- Community Interest Company (CIC)
- Competitive Advantage
- Competitive Analysis
- Competitive Entry Wedges
- Completed Store Transactions
- Concentrated Target Marketing
- Contribution
- Contribution Margin
- Conversion Rate
- Core Marketing Strategy
- Corporation
- Corridor Principal
- Cost of Sales
- Cross Elasticity of Demand
- Current Assets
- Current Debt
- Current Liabilities
D
- Doing Business As (DBA)
- Debt and Equity
- Depreciation
- Differentiated Target Marketing
- Differentiation
- Direct Cost of Sales
- Direct Mail Marketing
- Direct Marketing
- Directory
- Distinctive Competency
- Diversification
- Dividends
- Dual Distribution
E
- Early Adopters
- Early Majority
- Earnings
- Earnings Before Interest and Taxes (EBIT)
- Earnings Before Interest Taxes Depreciation and Amortization (EBITDA)
- Economies of Scale
- Effective Demand
- Effective Tax Rate
- Entrepreneur in Heat (EIH)
- Entrepreneur
- Equity
- Equity Financing
- Evaluating Ideas and Opportunities
- Everett Rogers
- Exclusive Distribution
- Expense
- Experience Curve
F
- Features, Advantages, and Benefits (FAB)
- Failure Rule, Common Causes
- Failure Rule, Exceptions to the Rule
- Fatal 2% Rule
- Fighting Brand Strategy
- First Mover
- First Mover Advantage
- First Mover Disadvantage
- Fiscal Year
- Five Forces Model
- Fixed Cost
- Fixed Liabilities
- Floating Liabilities
- Focus Group
- Forms of Market Research
- Frequency Marketing
- Front End (Websites)
- Full-Cost Price Strategies
- Future Value Projections
G
- Goodwill
- Gross Margin
- Gross Margin Percent
- Guerrilla Marketing
H
I
- Ideas Versus Opportunities
- Impressions
- Income Statement
- Initial Public Offering (IPO)
- Innovation (Evolutionary or Revolutionary)
- Innovators
- Integrated Marketing Communications
- Intensive Distribution
- Interest Expense
- Intraprenuership
- Inventory
- Inventory Turnover
- Inventory Turns
J
K
- No listings
L
- Labor
- Laggards
- Leveraged Buy Out (LBO)
- Liabilities
- Life Cycle
- Limited (Public) Company (AUS)
- Limited Liability Company (LLC)
- Limited Liability Partnership
- Long-Term Assets
- Long-Term Interest Rate
- Long-Term Liabilities
- Loss
- Loyalty Programs
M
- Manufacturer’s Agent
- Market
- Market Development Funds
- Market Development Strategy
- Market Evolution
- Market Penetration Strategy
- Market Plan
- Market Redefinition
- Market Sales Potential
- Market Segmentation
- Market Share
- Marketing
- Marketing Audit
- Marketing Mix
- Marketing Plan
- Marketing Cost Analysis
- Materials
- Materials Included in Cost of Sales
- Mission Statement
- Moving Weighted Average
- Multiple Channel System
N
- Net Cash Flow
- Net Present Value (NPV)
- Net Profit
- Net Profit Margin Before Taxes
- Net Worth
- New Visitors
- New Brand Strategy
- Newsletter Subscriptions
- Not Invented Here (NIH)
O
- Obligations Incurred
- Offering
- Offering Mix or Portfolio
- On-Costs
- Operating Expenses
- Operating Leverage
- Operations Control
- Opportunities Versus Ideas
- Opportunity Analysis
- Opportunity Cost
- Original Equipment Manufacturer (OEM)
- Other Short-Term Liabilities
- Outsourcing
P
- Pageviews
- Paid-In Capital
- Partnership
- Payables
- Payback Period
- Payment Days
- Payment Delay
- Payroll
- Payroll Burden
- Penetration Pricing Strategy
- Perceived Risk
- Perceptual Map
- Personal Selling
- PEST analysis
- Plant and Equipment
- Point of Purchase Advertising (POP)
- Portfolio
- Positioning
- Premiums
- Price Elasticity of Demand
- Privately Owned
- Pro Forma Income Statement
- Pro Forma Statements
- Product Definition
- Product Development
- Product Development Strategy
- Product Life Cycle (PLC)
- Product Line
- Product Line Pricing
- Profit
- Profit Before Interest and Taxes
- Profit or Loss
- Proprietary (Private) Limited Company
- Public Relations
- Publicly Traded
- Pull Communication Strategy
- Push Communication Strategy
Q
R
- Receivables
- Receivables Turnover
- Regional Marketing
- Relevant Cost
- Repositioning
- Resource Requirements (Websites)
- Retained Earnings
- Return on Assets
- Return on Investment (ROI)
- Return on Sales
- Return Visitors
- Rich-Gumpert Evaluation System
S
- S Corporation (S Corp)
- Sales Break Even
- Sales Forecast
- Sales on Credit
- Scrambled Merchandising
- Seed Capital
- Selective Distribution
- Selling Approaches
- Senior Corps of Retired Executives (SCORE)
- Shareholders
- Short-Term
- Short-Term Assets
- Short-Term Notes
- Short-Term Liabilities
- Simple Linear Regression
- Situation Analysis
- Skimming Pricing Strategy
- Slotting Allowances
- Small Business Investment Council (SBIC)
- Sole Proprietorship
- Sole Trader
- Starting Date
- Stock
- Stock Market
- Stock Turnover
- Strategic Control
- Strategic Marketing Management
- Success Factors
- Success Requirements
- Sunk Cost
- Surplus or Deficit
- Switching Costs
- SWOT Analysis
- Systematic Innovation
T
- Tactics
- Target Market
- Target Marketing
- Tax Rate Percent
- Taxes Incurred
- Telemarketing
- Trade Margin
- Trading Down
- Trading Up
- Traffic
- Types of Entrepreneurs
U
- User Interface (UI)
- Unique User Sessions
- Unit Variable Cost
- Units Break-Even
- Unpaid Expenses
- User Benefits
- User Registrations
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I’m Andrew Brooks, a seasoned finance consultant from the USA and the mind behind phonenumber247.com.
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