Golf Driving Range Business Plan
Emerald Driving Range (Emerald, EDR) is a new enterprise that provides state-of-the-art facilities for golfers of all levels. A driving range with slots for 50 golfers, two chipping greens, and two putting greens will be available. EDR focuses on providing practice opportunities for golfers of all abilities. A PGA Teaching Pro will offer daily lessons. We will have a concessions area that provides drinks and snacks for golfers needing a break.
Our purpose is to set a strategic direction for our future, addressing location, finance, and service issues crucial to our success. Though there are other driving ranges in the community, our unique facilities distinguish us in the industry, and we are eager to serve the community.
Our market strategy targets children, adults, and schools. Golf is increasingly popular with younger children, and we will have programs for kids to learn the game. Our facility also appeals to adults at all levels, seeking a quality place to practice or take lessons. Emerald will partner with local schools and universities to hold classes and use the range as a practice facility for their golf teams. The marketing objective is to support growth and profitability through effective strategy implementation.
Mission:
Emerald Driving Range is dedicated to providing a practice facility that serves golfers of all levels. Our goal is to help golfers develop their game and provide value for their dollar. Emerald values its employees and fosters a respectful team atmosphere.
Objectives:
1. Steadily improve sales through year three.
2. Achieve remarkably high gross margin.
3. Achieve positive net income/sales modestly each year.
1.3 Keys to Success:
- Offer excellent customer service with a proactive staff.
- Provide a top-notch facility for customers to work on all aspects of the game.
- Deliver quality instruction from beginner to expert.
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