Free Personal Shopper Business Plan Example -

Personal Shopper Business Plan

Style on Point offers a personalized shopping experience tailored to each customer’s unique style and preferences. We provide expert guidance to help customers curate a wardrobe that reflects their individuality and makes them feel confident and stylish. Our goal is to make shopping stress-free and enjoyable, while ensuring our customers always look and feel their best.


Busy individuals struggle to find time to shop and select outfits that flatter their body type and style, leading to wardrobe dissatisfaction and a lack of confidence.


Style on Point provides personalized styling that saves you time and boosts confidence. Our expert stylists offer a comprehensive wardrobe consultation, curate a budget-friendly wardrobe, and provide personal shopping assistance. Say goodbye to wardrobe dissatisfaction and hello to a cohesive wardrobe that reflects your unique style.

Target Market

Our services are tailored to individuals who value their time and want to look their best without the stress of shopping. This includes busy professionals, stay-at-home parents, and anyone who wants to upgrade their wardrobe without hassle.

Competitors and Differentiation

Our competitors include other personal shopping services and online retailers. However, Style on Point stands out with our team of expert stylists who have extensive experience in the fashion industry and are passionate about helping clients look and feel their best.

Funding Needs

We estimate our initial startup costs will be $75,000, which includes website development, marketing, and inventory. We plan to finance this through a combination of personal savings and a small business loan.

Sales Channels

We will utilize social media, online advertising, word of mouth, partnerships with local boutiques, and service package deals offered with local boutiques as our sales channels.

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Financial Projections

Ongoing expenses for Style on Point will include employee salaries or contractor fees, rent or leasing fees, website and hosting fees, marketing and advertising costs, office supplies and equipment, travel expenses, professional development and training costs, inventory costs, and utilities.


Year 1: $250,000

Year 2: $500,000

Year 3: $750,000


Year 1: $100,000

Year 2: $175,000

Year 3: $250,000

Profit Projections

Year 1: $150,000

Year 2: $325,000

Year 3: $500,000


– Launch website

– Secure first clients

– Expand services to include wardrobe maintenance and subscription services

Team and Key Roles

Founder/Owner: Responsible for overall strategy, business development, and financial management.

Lead Stylist: Responsible for providing personalized styling service to clients, including wardrobe consultation, shopping assistance, and fashion advice.

Assistant Stylist(s): Support the lead stylist in executing styling services and may specialize in specific areas of fashion or client segments.

Marketing/Social Media Manager: Responsible for managing the company’s social media accounts, online advertising campaigns, and content creation.

Website Developer: Responsible for designing and maintaining the company’s website and ensuring optimal user experience.

Administrative Assistant: Provides support in administrative tasks such as scheduling appointments, managing client databases, and other office tasks.

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