Artisan Treasures specializes in offering exclusive and durable handcrafted goods. Our products are crafted with meticulous attention to detail, ensuring both beauty and functionality for years to come.
Problem:
Customers often feel overwhelmed by mass-produced products on large e-commerce platforms. It can be challenging to find unique and durable items that align with personal style.
Solution:
Artisan Treasures provides a curated selection of handcrafted goods made by local artisans. These products are more durable than mass-produced items and offer a unique and personal touch.
Our target market includes individuals who value quality and seek to add a personal touch to their homes or outfits. We cater to customers who appreciate artisanal craftsmanship and support small businesses.
Competitors and Differentiation:
Competitors:
– Other Etsy shops
– Online marketplaces
– Brick and mortar art galleries
Differentiation:
– Curated selection of handcrafted goods
– Provides unique and high-quality products
– Works closely with local artisans
– Ensures products are crafted with care and attention to detail
Why Us:
At Artisan Treasures, we prioritize supporting local artisans and preserving handmade craftsmanship tradition. We also prioritize customer satisfaction by working closely with our artisans to maintain high-quality standards.
Funding Needs:
To launch our business, we estimate initial startup costs to be $10,000. This budget will cover inventory, website development, and marketing expenses. We plan to finance this through personal savings and a small business loan.
Sales Channels:
We will utilize the following sales channels:
– Online advertising
– Participation in local craft fairs and markets
Financial Projections:
We anticipate that our revenue will offset expenses, resulting in a profit of $25,000 in year one, $40,000 in year two, and $50,000 in year three. As our customer base grows and we expand our product offerings, we expect our profits to continue to increase.
Revenue:
– Year 1: $50,000
– Year 2: $75,000
– Year 3: $100,000
Expenses:
– Year 1: $25,000
– Year 2: $35,000
– Year 3: $50,000
Profit:
– Year 1: $25,000
– Year 2: $40,000
– Year 3: $50,000
Milestones:
– Launching our Etsy shop
– Expanding our product offerings
– Establishing partnerships with new artisans
Team and Key Roles:
Owner:
– Develop and oversee business strategy and operations
– Manage relationships with artisans and suppliers
– Ensure high-quality product offerings and customer satisfaction
– Monitor financial performance and make necessary adjustments
Marketing Manager:
– Develop and implement marketing campaigns
– Manage social media accounts and online presence
– Identify new sales channels and partnerships
– Analyze customer feedback and adjust marketing strategy accordingly
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