Event Planning Business Plan Example

Event Planning Business Plan

Companies need to ensure their employees have the best training and tools. They use retreats to help colleagues work well together and avoid turnover. Happy coworkers mean happy customers.


Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer retreat training services and product launch event planning. Retreat training services include leadership development training and teaming skills training. CRP can handle event planning and host the training through strategic business partners.


The corporate market for event planning is steady and profitable. Economic downturns may lead to training cuts for some large companies, but benchmark companies recognize the importance of investing in human resources. CRP capitalizes on this increasing demand and will also serve companies needing event planning for product launches.


The buying patterns for larger corporations have shifted from in-house solutions to outsourcing for gains in efficiency. CRP benefits from outsourcing by providing a specialized service.

Why Us?

Corporate Retreat Professionals provides the highest level of event planning. We exist to attract and maintain customers. By adhering to this maxim, we consistently exceed customer expectations.


Financial Highlights by Year

Financing Needed

We will receive $50,000 from the owner and founder.


Problem & Solution

Companies need to provide their employees with the best training and tools. Retreats help colleagues work well together and avoid turnover. Happy coworkers mean happy customers. Corporate Retreat Professionals provides the highest level of event planning to address this problem.

Target Market

CRP serves corporate customers in the event planning market, specializing in leadership development, teaming skills development, and product launch event planning. Even in an economic downturn, corporations recognize the value of investing in human capital. CRP’s services cater to larger corporations as well as companies of all sizes.

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Current Alternatives

Currently, there are three other companies that offer event planning for corporations. However, they focus on general events, while CRP specializes in corporate training and product release events.

Our Advantages

CRP’s competitive edge lies in specialization and strategic relationships. By specializing in specific areas, CRP excels in the markets it has chosen to participate in, allowing for cost savings and improved services. CRP also forms strategic partnerships with experts in hosting and leading training seminars to provide a top-notch service.

Keys to Success

– Exceed customer expectations.

– Serve CRP’s services to 10 of the top-performing companies.

Increase the number of clients served by 20% per year through superior service.

– Develop a sustainable, profitable start-up business.

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