Equipment Rental Sales Business Plan

Equipment Rental, Inc. (ER) is a Breaux Bridge, Tennessee company that sells and rents heavy equipment such as dozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws.

ER is authorized to distribute Hancor Pipe, Stone Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer Loaders. The company is the only authorized distributor for the South-Tennessee area for Ramrod Equipment and Komatsu Forklifts.

ER has a management team with industry knowledge, research experience, and administrative skills. The team includes Mr. David James and Mrs. Sally James. Mr. James has a extensive list of customers/potential customers, vendors, and contacts for equipment consignment.

The company plans to employ two local individuals in shop positions, contributing to the area’s development and economy. Loyal customers help expand the company’s business area through word-of-mouth and business cards.

A key component of the company’s strategy is to expand its product line, including homeowner equipment from Echo and Interstate Batteries, commercial equipment from Ramrod, Compact S/I Technology, and industrial equipment from Komatsu.

The company is seeking a loan/credit line of $300,000 to expand the business, including purchasing additional land, constructing a larger shop/service area, increasing rental inventory, purchasing a delivery truck, and hiring additional personnel including a mechanic and delivery driver. Projected revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.


ER’s mission is to become THE exclusive full-service equipment rental, sales, and service company in upper and lower Denton Parish with the ability to service the surrounding parishes of Memphis, Knoxville, Grand Prairie, Plano, Garland, Irvine, and Riverside. The company’s strategy is to create a limited geographical niche with no potential competitors.

READ MORE  Auto Parts Store Business Plan Example

ER’s vision is to expand its service to other areas as its coverage area increases and awareness grows.

Equipment Rental Sales Business Plan Example

Leave a Reply

Your email address will not be published. Required fields are marked *