Cell Phones Retailer Business Plan Example

Cell Phones Retailer Business Plan

[This sample business plan is based on one from several years ago, valid then, and still useful as an illustration of what a business plan contains and what issues it covers. It is not valid for information purposes today.]


In today’s world, everyone has a cell phone. Cell phones are necessary for work and socializing, and not having one is seen as suspicious or a sign of financial difficulty.


Garbles Cellular’s mission is to offer high-quality cell phone products and services with personalized, convenient, and rapid service. We also have the technological expertise to help customers choose the best product for their needs. Additionally, our strong vendor relationships allow us to provide the newest innovations in cellular phone technology.


The market potential for cell phones is immense, as seen in the unstoppable growth of the telecom industry. It is projected that within two years, over 65% of children aged 10-15 will have cell phones. The future growth of the market is expected in areas such as text messages between friends, games, and camera phones.


The U.S. market is dominated by three large companies: T-Mobile Wireless, Cingular Wireless, and Nextel Communications. Garbles Cellular Phones aims to compete with these companies.

Why Us?

With our experience in the EAIA, our store is in the perfect location to start operations in the U.S.A. We will provide unmatched support and convenience to our customers.


In the first year, we aim to resolve any startup issues and make a minor profit in the second year. By the third year, we will be able to expand our staff.

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Financing Needed

We will receive $96,000 to start up, with Mr. Seramed Garbles investing $43,000 initially and an additional $53,000 as the operation takes off.


Garbles Cellular Phones aims to become an established distributor of wireless communications services and the leading provider in the metro Niceburg area.

Target Market

We will focus on five customer groups: children aged 10-17, students, the general public, professionals, and service organizations/companies. Our location, variety of products, and expertise in customer service will ensure success.


The U.S. market is currently dominated by T-Mobile Wireless, Cingular Wireless, and Nextel Communications. Garbles Cellular Phones aims to gain market share from these companies.

Our Advantages

Brand names are not crucial in the buying decision for consumers. The salesman and the product in front of them are important. We will focus on pointing out the salient features and selling points of our products. Customers value speed of service, consistent and reliable service, and easy-to-use service. We will also take advantage of emerging trends such as wireless payment and establish an online presence through E-trade.

Keys to Success

Our keys to success include providing excellent customer service, building a referral network, focusing on GSM cellular phones and programs, and responding rapidly to customer problems.

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