How to Increase Revenue for Your Clothing Business

How to Increase Revenue for Your Clothing Business

The clothing industry is huge—and growing. Globally, the textile and garment industry is worth over three billion dollars and experiences annual growth of around four percent. Market segments like menswear and womenswear continue to grow, experiencing 14 percent and 12 percent annual growth, respectively.

Clearly, what we wear is important. As Mark Twain said, “Clothes make the man. Naked people have little or no influence in society.”

If you’re starting or running a clothing business, you want to stand out in a growing market that can be hard to break into. Here are six strategies for growing your clothing business and bringing in more money, drawing on case studies from successful companies.

1. Grow your ecommerce with a fantastic website

A responsive website is paramount for bringing in more money.

Large retail chains are closing their stores, and the trend toward online shopping means that having a user-friendly website is important.

Sophia Amoruso, founder of Nastygal, started her ecommerce store on eBay and then started her own independent site. Her revenues reached $28 million by 2011 and $100 million by 2012. A strong online strategy can help you bring in more revenue.

Sophia credits her success to growing her clothing company as an ecommerce brand and creating a website that spoke to her customers. She found that real-life models resonated better with her customers than mannequins and tracked various metrics related to her headings, diction, and images.

Determining what your website should look like will involve extensive market research.

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2. Start a marketing campaign that you care about

Many mall retailers are shutting their doors, but American Eagle has seen growth, with their Aerie brand experiencing a 32 percent increase.

A focus on authenticity and a fantastic social media campaign have contributed to this growth. The brand developed Aerie Real, which emphasizes a commitment to unretouched models in their ad campaigns and promotional materials.

Not only has the American Eagle brand as a whole experienced growth, but Aerie’s sales increased by 9 percent directly following the implementation of the campaign.

Find a message that speaks to you and your customers, and champion it on social media and in your marketing and advertising. Build it into your branding and take advantage of the increased revenue and brand loyalty that will follow. Modcloth offers plus-sized options, which has set the store apart.

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