20 Marketing Tools Every Small Business Owner Should Try

20 Marketing Tools for Small Businesses

At , we use many tools to enhance our marketing efforts.

As experienced writers, we understand the importance of using efficient and impactful language, which is why we carefully select and utilize various marketing tools and services.

However, it’s crucial to be economical with our choices. We ensure that the tools we invest in serve their purpose and deliver fair value for a reasonable cost.

Here is a list of recommended marketing tools that we have personally used and found beneficial. We have hands-on experience with each of these tools and confidently recommend them to fellow entrepreneurs.

If you have any suggestions or recommendations for tools that we should try, please let us know in the comments.

Email Marketing and Automation

  • MailChimp: We highly endorse MailChimp as an excellent tool for sending email newsletters. The interface is user-friendly, the templates are professional, and you can begin for free.

As your business grows, MailChimp also offers advanced features for marketing automation without the complexity of other systems. Their prices are fair, and their email tech support is top-notch.

  • HubSpot: If you have a larger budget and require more advanced marketing automation, consider HubSpot. HubSpot offers a comprehensive range of features beyond email marketing, such as landing pages and blogging. Their CRM integration is also noteworthy.

Traffic and Engagement

SumoMe: SumoMe is a versatile toolset that provides several useful features. It aids in collecting email addresses and provides insights into user behavior through heat maps and content engagement metrics. Additionally, SumoMe simplifies social sharing. The best part is that it starts for free and the paid version is incredibly cost-effective compared to other similar services.

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  • Google Keyword Planner: Although primarily built for paid advertising campaigns, the Keyword Planner is an invaluable tool for determining traffic levels associated with different search terms. It’s an excellent starting point to identify the search terms that you should target and gain insights into your audience’s search behavior.
  • Fresh Web Explorer: For tracking online mentions of your company and your competitors, MOZ’s Fresh Web Explorer is an excellent choice. It helps you stay updated on new inbound links to your website and provides valuable information about the websites that mention and link to you. It offers superior research capabilities compared to Google Alerts.
  • MOZ: When it comes to managing search marketing, particularly SEO, MOZ is our preferred tool. From the members-only forum to the actual tools, MOZ offers a comprehensive suite suitable for both beginners and experts.

Conversion Rate Optimization and Landing Pages

  • UnBounce: If you need to create landing pages without relying on a web designer or engineer, UnBounce is a great option. They offer an extensive template library that you can customize to meet your requirements.
  • Visual Website Optimizer and Convert: For affordable but feature-rich A/B testing tools, Visual Website Optimizer and Convert are highly recommended. They provide ample features and also cater to agencies that offer A/B testing services.

Social Media

  • Buffer: Simplify your social media management by scheduling and overseeing all your social posts in one place with Buffer. It enables you to effortlessly distribute your content across multiple social platforms.
  • CoSchedule: CoSchedule is a great option for WordPress users, as it seamlessly integrates social media scheduling within the platform. In addition, it offers useful editorial calendar tools.
  • Hootsuite: Hootsuite is our preferred social media monitoring tool. It allows you to track mentions and manage responses across various social networks from a single interface.
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While there is some overlap between Buffer and CoSchedule, Hootsuite stands out as an excellent tool for social media listening.

Design and Visuals

  • Canva: Canva is an online design tool that simplifies the creation of visuals for social media, presentations, posters, and more. Its user-friendly features and design education make it highly recommended, even for non-designers.
  • Pablo: Pablo, developed by the Buffer team, is a great tool for creating engaging social media posts. If you only need a tool for creating images, Pablo is worth considering.
  • Piktochart: For visually presenting data or creating infographics, Piktochart is an excellent choice. It eliminates the need to hire a designer, allowing you to easily bring your data and story to life.
  • Stickermule: If you love stickers, we recommend Stickermule as our go-to vendor. They provide excellent quality stickers and fast turnaround times.

Content Marketing

  • HARO: HARO is a valuable service for bloggers looking for expert quotes or seeking to position their company as an expert to receive free PR. It connects reporters with topical experts.
  • Headline Analyzer: Crafting attention-grabbing headlines is crucial for online writing. CoSchedule’s free headline analysis tool allows you to experiment and find the perfect hook to captivate your readers.
  • Survey Monkey: Offering a user-friendly survey toolset, Survey Monkey is the ideal way to understand your audience’s needs. By directly asking your audience, you can create content that fulfills their requirements. We have been using Survey Monkey for years and highly recommend it.
  • Evernote: As content marketers, taking notes and jotting down ideas is a regular part of our day. Evernote is our preferred note-taking app due to its ease of use, excellent search features, and ability to categorize notes effectively.
  • Trello: Trello is a versatile tool that can adapt to various needs, such as project management, task listing, and kanban boards. We use Trello for our editorial calendar, and it has proven to be a flexible solution for our process.

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