Personal Event Planning Business Plan
The fast pace of our world leaves little time for extra things like planning events, parties, and social get-togethers. The demand for event planning services is increasing due to rising incomes, population growth, and the need for interpersonal relations in the workplace.
Solution
Occasions is a business that offers equal opportunity and provides expertise and products to help customers plan their own events. Our Party Packs make hosting a party easy, including refreshments. Our event planning software brings interactive planning to your personal computer. Through our affordable products and services, Occasions aims to be the top resource for any event.
Market
The event planning market is diverse and consists of individuals and organizations. To provide comprehensive information, we categorize the market into private and public organizations, as well as age groups.
Competition
Occasions has a unique position among our competitors, which include hotels with conference facilities, conference centers, other event planners, individuals assigned the task of organizing events within organizations, and self-organizers. We are confident that our services offer superior quality and pricing compared to our competitors.
Why Us?
Occasions is primarily a service business, but we also offer products to aid customers in planning their own events. Our customers benefit from our expertise and contacts to plan the perfect party at an affordable price.
Expectations
Forecast
The tax rate of 24% affects Occasions, but as we continue to grow, these numbers will be more of a reference than an influence. We carry no loan burden impacted by tax rates.
Financial Highlights by Year
Financing Needed
The owners will contribute $25,000 for startup costs and salaries needed to transition this part-time company into a full-time supportive business.
Opportunity
Problem & Solution
Problem Worth Solving
The fast pace of our world leaves little time for planning events, parties, and social get-togethers. The demand for event planning services is increasing due to rising incomes, population growth, and the need for interpersonal relations in the workplace.
Our Solution
Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer various styles of massage and a range of skin treatments and anti-aging therapies. We aim to tailor each client’s experience based on their preferences and feedback, ensuring comfort, satisfaction, and repeat business. Our spa provides a comfortable environment with quality oils, lotions, and aromatherapies.
Target Market
Market Size & Segments
Our clients fall into four general groups: injury recovery, self-pampering/relaxation, alternative care users, and athletes. Each group has different preferences and requires targeted marketing and retention efforts. The anti-aging market also presents additional opportunities.
The injury recovery group is often referred by healthcare professionals or satisfied clients. Marketing to this audience is indirect and relies on referrals. Many health insurance policies cover regular massage therapy when prescribed by a physician, and we will educate clients about their benefits and bill insurance accordingly.
Clients looking for self-pampering or relaxation are our long-term repeat customers. They have the disposable income to indulge in regular treatments and often refer others. Marketing to this group requires advertisements and promotions that appeal to their desire for pampering.
The alternative care users group prefers non-allopathic treatments and can be reached through networking with alternative care providers and advertisements in niche publications.
The athlete group, including runners and cyclists, seeks massage therapy to enhance performance and manage chronic injuries. This group is loyal and values word-of-mouth recommendations.
Competition
Current Alternatives
The retail health and beauty industry has four major types: salons with limited spa services, health and beauty product stores, hotels with on-site spas, and medical spas. Our closest competitor is Heavenly Spa, a salon offering additional limited spa services. Other competitors either cater to tourists or have restrictions on clientele. In Freeway County, the going rate for massage is $70-$90 per hour, slightly higher than in other residential areas.
Our Advantages
Our competitive edge lies in our effective and creative marketing, combined with excellent service and products. We offer unique treatments, have an outstanding location, and prioritize customer interaction for success.
Keys to Success
Keys to Success
Our keys to success include marketing, professionalism, individual attention, repeat business/recommendations, unique treatments, and a fantastic location in Freeway County.
Execution
Marketing & Sales
Marketing Plan
When marketing to individuals, we emphasize the idea of freeing their time for family and friends and providing a worry-free event. Our marketing relies on word-of-mouth and visual connections to events individuals have participated in or worked at.
When marketing to organizations, we focus on offering greater efficiency and error-free events at a cost benefit. Large groups prefer hassle-free events and consider our services the best choice.
Sales Plan
Occasions caters to a diverse market, and our sales approach varies based on the market segment:
- Private and Public Organizations: We finalize sales within one to two days after the event. A follow-up call provides details on the cost, attendees, and billing. Feedback forms are included to ensure client satisfaction, and thank-you cards are sent after each event.
- Individuals: Sales conclude with a follow-up call one to two days after the event. We explain the total cost, attendees, and billing. Invoices are sent on a monthly cycle, and feedback forms are included in the packet. We also send thank-you cards after each individual event.
Operations
Locations & Facilities
Occasions is currently home-based in Portland, Oregon. Meetings with clients occur in various social settings or over the phone. As demand increases, we plan to move to a small office complex within the city limits of Portland. Our long-term plan includes branch offices in multiple cities across Oregon, Washington, and Idaho. Each location is equipped with the latest business technology and has a secure storage area for event supplies and equipment.
Hello!
I’m Andrew Brooks, a seasoned finance consultant from the USA and the mind behind phonenumber247.com.
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