Paintball Games is a rapidly growing sport in the sporting industry. Within the past five years, the number of paintball players in the US has increased by 84% to 9.4 million players, according to the National Sporting Goods Association. Harquebus Paintball, Inc. (HPI) is a small retail paintball company based in Bombarde County, Ourstate. The location of HPI is strategically advantageous as it faces minimal competition due to the presence of only two other retail paintball shops.
HPI specializes in selling a wide variety of high-quality paintball equipment, including guns, parts/accessories, magazines, and apparel. Additionally, HPI offers services such as hosting local tournaments, providing repairs and upgrades to products. The company aims to achieve profitability from month one, with projected sales of $1,920,385 in the first year. HPI aims to surpass its competitors by offering an online store, competitive pricing, a diverse product selection, sales and promotions, gift cards, and membership benefits.
The current market for paintball presents a unique opportunity for HPI. It is a relatively new and rapidly expanding market that has not yet been dominated by nationwide chain stores. This favorable circumstance allows HPI to enter and establish itself in the retail paintball market.
HPI’s future plans involve expanding through physical storefronts, high-quality paintball fields, and e-commerce transactions. The ultimate goal is to dominate the retail paintball market, first within Ourstate and then nationwide through franchising. The vision is for Harquebus Paintball to become the leading retailer in the paintball industry, similar to "Best Buy."
HPI acknowledges the importance of certain factors or "keys to success" in achieving its goals. These include hosting sales and promotions, offering a wide product selection, providing exceptional service, having a strong understanding of the industry, choosing a strategic location, building a positive reputation, and effective advertising.
HPI is a corporation owned by CEO Padraich Petard, COO Geoffrey Gunnar, and CFO Petra Pistolero. They are responsible for the day-to-day operations of the company, including inventory management, accounting, sales, and promotions. Other key members of the management team include Dolores Derringer, who oversees advertising, and Claude Carabinerie, who leads the service department.
To establish the business, HPI requires start-up funds for purchasing assets, corporate identity/forms, remodeling, rent, office/store equipment, inventory, advertising, and other expenses.
HPI offers a wide range of paintball products, including guns/markers, paintballs, upgrades/accessories, apparel, magazines, and hoppers. Repair and upgrade services are available exclusively in the physical store.
The target market for HPI consists of males aged 12-24 who actively participate in paintball in Bombarde County, Ourstate. Research indicates that approximately 3.9% of males in this age group actively play paintball, translating to around 2,144 players. The paintball industry has experienced an average annual growth rate of 16.8% over the past five years, indicating a strong and steady demand for the sport. HPI’s marketing strategy focuses on dominating the local market through aggressive advertising, grand opening giveaways, sales, and contests.
The retail paintball industry comprises physical and online dealers. HPI aims to surpass the competition by leveraging both channels. Factors influencing customer purchases in this industry include product features, reputation, word of mouth, availability, pricing, up-sales, cross-sales, and impulse buys. HPI plans to utilize all these factors to increase sales and profit margins.
HPI has several advantages over its competitors, including hosting sales and promotions, offering gift cards and membership discounts, providing product servicing, maintaining an online store, offering a larger product selection, having an attractive store, sponsoring teams, and hosting tournaments. These advantages greatly enhance HPI’s ability to attract and retain customers.
The sales strategy of HPI focuses on sales, promotions, gift cards, membership cards, and a wide product selection, setting the company apart from local competition. The projected sales for the first year are expected to be substantial, leading to a corresponding net profit.
HPI will have a comprehensive online presence through HarquebusPaintball.com. Customers will have the convenience of browsing and purchasing products from home. An option for in-store pickup will eliminate shipping charges and reduce waiting time. HarquebusPaintball.com will also feature community paintball news and an employee login for work-related purposes. Advertisement for the website will be carried out through in-store banners, TV and radio, web banners, and search engines.
HPI has calculated the monthly sales needed to break even with all expenses and liabilities. By following the "keys to success" and achieving the goals outlined in this plan, HPI expects no trouble in meeting its financial obligations. Key expenses include rent, utilities, insurance, payroll taxes, advertising, and depreciation.
This business plan aims to provide detailed information on HPI’s marketing plans, projected revenues, and web strategies.
Harquebus Paintball’s mission is to provide customers with 100% satisfaction through promotions, a wide range of quality products, and great services. HPI aims to have beautiful tournament-like fields in the future and a friendly and knowledgeable staff.
HPI will be aggressive in meeting customers’ needs and demands. The research department will constantly update the inventory, follow current trends, improve on areas where competitors have advanced, and offer what competitors do not.
The objectives of Harquebus Paintball can be divided into short-term and long-term goals. The short-term objectives will be the main focus for the first three years of operation, while the long-term goals will be considered once the short-term objectives are achieved.
Short-term objectives include becoming the premier paintball retailer in Bombarde County, hosting the best promotions, sales, tournaments, and servicing, selling products/services at a rapid-fire rate, and increasing sales by 10% each fiscal year. Additionally, HPI plans to open a unique paintball field and another retail store in southern Bombarde County.
Long-term goals include opening three more Harquebus Paintball retail stores and fields in different counties and franchising Harquebus Paintball retail stores throughout Ourstate and eventually the entire U.S.
The success of Harquebus Paintball will depend on seven factors: sales and promotions, selection, service, knowledge, location, reputation, and advertising.
HPI will offer weekly and monthly sale and promotion opportunities and have a "grand opening" sale. The store will carry a wide array of products, offer various services in a timely fashion, and have highly knowledgeable staff. The location will be in a high-traffic area near popular paintball fields. Building a reputation for credibility and integrity is crucial, as well as advertising through radio and TV.
Harquebus Paintball is a new retail store that will sell a wide array of paintball equipment and provide services such as repairs, upgrades, and advice.
The start-up requirements for Harquebus Paintball include incorporation fees, corporate identity/forms, remodeling, rent, office/store equipment, inventory, a cash reserve, advertising, a website, and miscellaneous expenses.
Start-up
Requirements
Start-up Expenses
Incorporation $384
Stationery etc. $300
Rent (First three months) $8,152
Remodeling $45,000
Advertising $40,000
Website $600
Other $900
Total Start-up Expenses $95,336
Start-up Assets
Cash Required $27,564
Start-up Inventory $80,000
Other Current Assets $12,100
Long-term Assets $5,000
Total Assets $124,664
Total Requirements $220,000
2.2 Company Ownership
Harquebus Paintball is filed as an S-Corporation in the state of Delaware, with headquarters in Bombarde County, Ourstate. Company Ownership of HPI is listed below:
President/CEO: Padraich Petard
Padraich has a deep passion for the resale of products and constantly seeks better ways to attract customers and increase purchases. He has experience in the retail industry, working for one of Ourstate’s largest supermarkets, and has also started/run his own retail operation. Additionally, he has three years of paintball product knowledge.
All employees are hardworking, creative, and work well with others, constantly providing new ideas and concepts with a positive attitude.
Products and Services
Harquebus Paintball will provide products through its physical and online retail stores, and services through the physical retail store only.
In-Store Products:
Items for sale will be strategically placed throughout the store as unique, high-tech looking glass cases or behind counters as display items. Customers who decide to purchase a display item will take an item ticket (a UPC tag) to the checkout center, and a staff member will retrieve the item from the back room for them. This approach aims to reduce shrinkage and is especially suitable for children.
Online Products:
Items for sale in HPI’s online store will also be classified under departments. Customers can add products to their online shopping cart and checkout. Staff members at the physical store location will fulfill online orders for shipping.
In-Store Services:
– Gun Repairs: A gun-tech staff member will evaluate and repair customers’ guns, either by tweaking or providing new parts. Fees will vary based on the extent of the repair.
– Gun Upgrades: A nominal fee will be charged for integrating purchased gun components.
– Advice: All advice will be given free of charge.
Market Analysis Summary
Paintball is a rapidly growing market, with 9.4 million players in the US. Harquebus Paintball’s main market focus includes Bombarde County males, ages 12-24.
Bombarde County demographics:
– Total population ages 5-24: 191,276
– Males (45% estimate): 86,074
– Estimated paintball players: 2,144
Major companies like Nike, Adidas, and Vans have entered the paintball market, and Fox Sports and the Outdoor Network host paintball tournaments. There are currently only two paintball businesses in Bombarde County targeting the same audience.
Market Segmentation
Harquebus Paintball targets Bombarde County males, ages 12-24. With an estimated 3.9% male paintballers in the county, HPI aims to capture the business of approximately 2,144 paintballers.
The following table and chart depict the potential customers with a conservative annual growth rate of 3%.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Paintball Players aged 12-18 3% 2,144 2,208 2,274 2,342 2,412 2.99%
Paintball Players over age 18 3% 986 1,016 1,046 1,077 1,109 2.98%
Total 2.99% 3,130 3,224 3,320 3,419 3,521 2.99%
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