Home Health Care Services Business Plan Example

Home Health Care Services Business Plan

Wheatland Health Services aims to become the preferred home health care/social service agency in Southeastern Kansas by providing quality services and employing competent staff.

Wheatland Health Services offers premier home health care and community-based social services in Southeastern Kansas.

The consumer base for Wheatland Health Services (Home Health Care Services) includes patients referred by physicians, healthcare facilities, and other professionals. Most of these patients are covered by Medicare, with some insured by Kansas Medicaid or private insurance carriers.

Trust in the professional reputation, reliability, and quality of services provided is the key factor considered by consumers and referring professionals when purchasing home health care.

Wheatland Health Services strives to offer excellent and affordable home health care and community-based social services to individuals and families in Southeastern Kansas.

We project conservative growth and annual sales with high expenses. Our cost of sales is relatively low as a service agency, with primary costs related to payroll and mileage reimbursement for home and community-based services.

We will use $70,000: $50,000 as a five-year loan and $20,000 cash from Elizabeth Patzer for financing.


There is a significant need for quality home health care and social services in Southeastern Kansas. Wheatland Health Services aims to fill this need by hiring competent staff, providing organized and responsive management, and becoming the preferred agency in the region.

It is our goal to employ competent, caring, and well-trained individuals who are responsive to the needs of our patients, their families, and the communities we serve. We ensure that each staff member meets the State of Kansas educational and training requirements, and we support their continued education. In turn, we offer competitive compensation, an inviting work environment, and trustworthy management.

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Target Market

The population base in Southeastern Kansas is aging, and more individuals prefer to stay in their own homes or return home after hospitalization instead of going to nursing homes. Our primary market segment includes older patients who require home health care services. Our secondary market consists of individuals who require case management services for personal injuries.

As a specialized agency, we focus on those market segments that require only home-based services to minimize overhead costs.


Trust in the professional reputation, reliability, and quality of services provided is crucial when consumers and referring professionals choose a home health care agency. Pricing does not heavily influence consumer choices as most services are reimbursed by Medicare, Medicaid, and private insurance companies. Recommendations from physicians play a significant role in selecting service providers.

Our advantages include having only three competitors in Southeastern Kansas and the experience and reputation of our Clinical Director, Kellene Walker. Additionally, Wheatland Health Services integrates community-based social services, such as Personal Injury Case Management, with traditional home health care, broadening our client base and financial stability.

Keys to Success

Our keys to success are the professional quality of services, reliability through on-call availability and adequate staffing, and effective collaboration with other community professionals.

Note: The provided text has been reviewed and revised for conciseness and clarity without altering the original meaning or tone.

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