Computer Repair Business Plan
We rely on our computers. Finding reliable expertise is a problem for anyone without a direct channel via a company, employer, friend, or relative. We solve that problem.
Contents
Solution
PC Repair will provide computer and technical consulting (repairs, training, networking, and upgrade service) to local small businesses and home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.
Market
The computing industry, with its rapid technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, most potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue. Business Week expects the computing industry to grow at a rate of 12% and processor speeds to continue to expand, providing a rich resource for sales.
PC Repair will focus mainly on the small business market, as these customers typically don’t have a full-time IT person but have full-time IT needs. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income. For our residential customers, we will offer a very affordable and helpful service with a flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research indicates there is an abundance of business for a small company like PC Repair.
Competition
Secondary market research shows computer service customers tend to be loyal to providers that do good work and satisfy their needs. An analysis of PC Repair’s main competitors shows no overwhelming strengths that would be significant barriers to entry into the market, as our local competitors have serious weaknesses.
The computer maintenance and repair industry is fragmented, with a few large national players and hundreds of small local stores. While most computers are repaired in-store, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process. Large chains have solved this problem by keeping vast amounts of inventory in stock at all times, while local stores offer customers the trade-off of personal interaction and trust that may make up for some delay.
PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users. We will leverage this customer loyalty into great word-of-mouth marketing and steady growth.
Why Us?
PC Repair will set the standard for on-site computer solutions through fast, on-site service and response. Our customers will always receive one-on-one personal attention at a very affordable price. Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgment to solve customers’ problems.
Expectations
Forecast
With our good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians. We lose money slightly in the second and third year, but we are paying the owner’s salaries and the loss is covered in cash flow. And there will be tax benefits. We do expect to be profitable for the long term.
Financial Highlights by Year
Financing Needed
We will be getting $43,000 to start. That will be a $20,000 loan and $23,000 from the owner.
Opportunity
Problem & Solution
Problem Worth Solving
We depend on our computers. Finding reliable expertise is a problem for anyone without a direct channel via a company, employer, friend, or relative. We solve that problem.
Our Solution
Pc Repair will set the standard for on-site computer solutions through fast, on-site service and response. Our customers will always receive one-on-one personal attention at a very affordable price. Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgment to solve customers’ problems.
Target Market
Market Size & Segments
The existing computer service market is extensive and can be categorized into two groups based on their needs: home PC users and small business clients.
Home PC User
Our home PC user market includes non-tech-savvy residents of the local area (15-mile radius), generally between the ages of 30 and 70, with at least one home computer. We are not expecting income from users below 30, who tend to be more comfortable with technology and willing to attempt repairs and upgrades on their own, without seeking professional assistance. Such home users generally own a computer to do email, play games, write letters, scan and print photos, and occasionally do bookkeeping or taxes. Home PC users with more sophisticated applications generally have enough tech savvy, from tech experience at work, to do their own repairs and upgrades. Their hardware needs will include the computer itself, monitors, keyboards, mouse, printer, and scanner.
Small Business Users
Small business users will provide the majority of our business revenue. The small business market will be defined as customers within a 15-mile radius, with 2 or more computers or a network which they use for business purposes at least 25% of the time. Their business use may include minor usage, such as updating a business website for a brick-and-mortar store, keeping the books, designing graphics or ad campaigns, and writing copy for press releases. It may also be more extensive, incorporating inventory tracking, POS systems, customer databases, online product/service delivery, or product development. The more intensive their computer usage for business, the more critical it is to them that their technology work well and reliably, and that quality repairs and support are available in a crisis. Their hardware needs will include the same items as home users, plus servers, backup systems, data storage, and wireless networking.
Although there are more potential customers among home PC users, we expect the majority of our revenue to come from small business clients, since their need for our services is more urgent, and they are willing to invest in technology as part of their business plan. The majority of our marketing efforts will be focused on small business owners. These customers typically don’t have a full-time IT person but have full-time IT needs. Our home PC users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance.
Competition
Current alternatives
Customers choose computer repair and assistance services based on reputation, previous experience, and price. They may choose to return to a mediocre provider they’re familiar with, rather than try out a new unknown company about whom they’ve heard nothing. Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand. Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken into the local market, our great service will turn new clients into permanent clients.
Our services will be second to none, and our prices will be reasonable for the high-quality service we offer. By providing superior service, word of mouth alone will bring in many new clients. The satisfaction our customers find will keep them coming back. There are two main competitors for the computer upgrade and repair business in this area:
Competitor A. They are a well-established provider of computer upgrades and services and do quick work. However, they have a high staff turnover, a young and inexperienced staff, and are more interested in selling new components than maintaining existing machines or finding custom solutions. They do not offer any kind of pick-up and drop-off service and do not offer on-site help. They really only offer hardware support.
Both of these companies charge rates in excess of PC Repair; we will be able to attract the price-sensitive market without much work.
Our advantages
Our advantages are:
- Quick response: PC Repair will provide same-day and after-hours service.
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