Internet Cafe Business Plan
The public wants access to methods of communication and volumes of information available on the Internet, at an affordable cost, and without social, economic, or political isolation.
Solution:
JavaNet will provide a unique forum for communication and entertainment through the Internet. Its goal is to provide a social, educational, and entertaining atmosphere for worldwide communication.
Market:
JavaNet aims to cater to people who want guided tours of the Internet and experienced users looking to indulge their passion for computers in a social setting. It will attract local and traveling professionals who desire to work or check their email in a friendly atmosphere. The target market includes Generation X and Baby Boomers.
Competition:
Cafe Paradisio, Full City, Coffee Corner, and Allann Bros are the main competitors in the retail coffee segment. They target a similar segment to JavaNet’s.
Why Us?
JavaNet differentiates itself by providing Internet service and a comfortable environment with coffee and bakery items.
Expectations:
Sales are expected to exceed 500,000 in year 1 and nearly 1,000,000 in year 3. Earnings are projected for year 2 and year 3.
Financing Needed:
The financing has already been secured from various sources.
Opportunity:
Problem Worth Solving:
The public wants access to methods of communication and volumes of information available on the Internet, at an affordable cost, and without social, economic, or political isolation.
Our Solution:
JavaNet will provide full access to email, WWW, FTP, Usenet, and other Internet applications. It will also provide an innovative environment for enjoying coffee, specialty beverages, and bakery items. JavaNet will cater to individuals of all ages and backgrounds.
Target Market:
JavaNet’s target market includes people who want guided tours of the Internet and those eager to indulge in computers in a social setting. It will also attract local and traveling professionals. The target market covers a wide range of ages.
Competition:
The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner, and Allann Bros. Online service providers such as AOL and CompuServe also pose a competitive threat.
Our Advantages:
JavaNet’s advantages include knowledgeable and friendly staff, state-of-the-art equipment, upscale ambiance, and a clear vision of the market need.
Keys to Success:
The keys to JavaNet’s success include creating a unique and inviting atmosphere, establishing JavaNet as a community hub, providing an environment that won’t intimidate novice users, and offering great coffee and bakery items.
Execution:
Marketing & Sales:
JavaNet will position itself as an upscale coffee house and Internet service provider. It will use advertising and promotions to build customer awareness.
Operations:
JavaNet has selected a site in downtown Eugene. It will invest in high-speed computers and continue to upgrade and modify the systems to stay current with technology.
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