Contents
Vending Machine Business Plan
LiveHealthy vending provides healthy, delicious, and affordable alternatives to traditional vending machines. We aim to satisfy your hunger and improve your diet quality by offering nutrient-rich foods. People should not have to compromise convenience for quality.
The Problem
Consumers complain about worn-out, outdated, and unhealthy vending machines in workplaces, schools, universities, and hospitals. People are tired of the shame of convenience and seek quality snack options on-the-go.
The Solution
LiveHealthy supports people in living their best lives despite their busy schedules. We extensively research the products we provide to ensure they are healthy, delicious, and affordable.
Target Market
The primary market for LiveHealthy Vending is health-conscious and busy people who desire nutrient-rich snack options. Common attributes include a commitment to an active lifestyle, a desire for healthy snacks despite being busy, and an interest in supporting a healthy diet and weight management. The secondary target market includes people in the immediate area of the vending machine seeking a quick snack.
Competitors & Differentiation
Current Alternatives
- Local vending machines
- Convenient stores, gas stations
- Higher-end Grocery Stores (Whole Foods, Market of Choice)
Why Us?
On average, Americans consume 2.2 snacks per day, with a large majority being unhealthy choices. At LiveHealthy, we prioritize your health by only selling products made with natural and whole ingredients. Our vending machines are conveniently located, offering hassle-free access to healthy snacks and drinks. Our prices are competitive and our machines are regularly stocked and cleaned, ensuring freshness.
Funding Needs
LiveHealthy expects to start with 8 vending machines, each costing $5,500. The initial inventory cost will be $8,000, and marketing costs at launch will amount to about $2,000. The beginning operational costs for 1 year, including ongoing inventory, employee salary, and machine maintenance, will be $24,000. The total initial funding needed is $78,000.
Sales Channels
- Retail location
Marketing Activities
- Personal accounts/references
- Blogs/Newspaper
- Affiliates
- Website
Marketing activities for LiveHealthy vending will be minimal, mainly relying on personal references and accounts from customers.
Financial Projections
Ongoing expenses include employee salary, taxes, advertising, and maintenance. Consistently flowing inventory and ongoing maintenance are significant costs to keep the vending machines running effectively. Additional costs include advertising expenses and website maintenance. Revenue is projected as follows:
- 2022: $42,000
- 2023: $55,000
- 2024: $68,000
Expenses/costs are projected as follows:
- 2022: $78,000
- 2023: $38,000
- 2024: $44,000
Profit is projected as follows:
- 2022: $(36,000)
- 2023: $17,000
- 2024: $24,000
Milestones
Team and Key Roles
Owner/Manager: Establishes and oversees the business, manages inventory, and analyzes new potential locations for expansion.
Inventory Associate: Assists in purchasing snacks and drinks, tracks inventory and sales volume to ensure proper stocking of vending machines.
Partnerships and Resources
LiveHealthy targets local establishments with heavy traffic and partners with the University of Oregon to increase market share. Our vending machines are available in various locations on the campus and in lobbies throughout the hospital and local student apartment complexes.
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