Top 4 Crowdsourced Logo Design Sites for Small Businesses
Whether you are setting up shop or rebranding, designing your logo is just as important as other aspects of your business. However, you don’t need an unlimited budget, branding agency, or graphic designer. With logo design crowdsourcing services, you have options for good small business logo design.
Our top pick for crowdsourced logo design is 99designs. We’ll also provide context to help you decide if crowdsourced logo design is right for you, details on three other excellent services, and information on how to build a great brief.
What is crowdsourced logo design?
Crowdsourcing is obtaining services by approaching an online community. Our top four picks are large online communities of designers. You post what you need, they provide logo designs based on your description, and you choose the one that fits your needs. There are guarantees and customer satisfaction policies to minimize financial risk.
It’s important to note that crowdsourcing your logo design is not the same as working with a dedicated agency. Crowdsourcing sites have a lower cost but the quality of designers and designs may vary. The designer’s work is only as good as the information you give them, so be thorough and detailed in your brief.
Who should use crowdsourced logo design?
Crowdsourced logo design is a good fit for businesses that are willing to be part of the design process and want lots of options to consider. However, if you want more assurance and guidance, a dedicated agency or designer may be a better choice.
The logo design crowdsourcing process:
1. Pick the service category, pricing package, and project timeframe.
2. Develop your brief based on the provider’s requests.
3. Post your project with specified parameters.
4. Review design samples from prospective designers.
5. Select designs that fit your brief and reject others. Provide feedback for refinement.
6. Choose your winner, pay the designer, and receive the files.
7. Put your design to work.
How we chose:
Our recommendations are based on your perspective. We thoroughly vetted each service, including discussions with people behind the scenes and interviews with customers who have gone through the design process. These services are not paying us to recommend them.
Our top 4 picks for crowdsourced logo design sites:
– 99designs: Offers a vast creative power and easy collaboration.
– CrowdSPRING: Wants to matchmake clients and creatives in a secure, user-friendly space.
– DesignCrowd: Provides over 541,025 designers for various design needs.
– Logo Arena: Offers a contest-like experience where clients can rank designs and provide feedback.
Pros and cons of crowdsourced logo design sites:
Pros: Budget-friendly, money-back guarantees, global pool of talent.
Cons: Not dedicated agencies, designers may not research your market, varied design quality.
Building your brief:
Include what you want in your logo, details about your business and industry, qualities your logo should communicate, desired style, and examples of what you love and hate.
Crowdsourcing logo design can give your business access to a global pool of talent at a reasonable cost. Write a detailed and thorough brief to increase your chances of getting the right design for your budget and needs.
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