Free Airbnb Business Plan Example and Template -

Airbnb Business Plan

The Tracktown Townhome offers guests a comfortable stay and immersive experience that showcases Eugene, Oregon’s rich track and field history through hands-on activities and amenities.

The Problem

Hotels and rentals in Eugene are often overpriced during sporting events and university functions, and lack the details and amenities that entertain and educate guests about the local area and its history.

The Solution

The Tracktown Townhome Airbnb provides an affordable and comfortable stay, along with historical hands-on learning experiences and exciting amenities to make guests feel like track stars.

Target Market

The primary target market for the Tracktown Townhome is young couples and families with active children interested in interactive vacation experiences. The secondary target market is athletes and sports enthusiasts visiting Eugene for vacation or track events.

  1. Physically active couples and families who want the opportunity to burn off energy in the comfort of their Airbnb.
  2. People with a strong interest in learning through hands-on experiences.
  3. Technologically savvy individuals who would appreciate the opportunity to use devices in the rental unit.
  4. Enthusiasts of sports and famous athletes.
  5. Those who want their learning and entertainment experience to continue throughout their vacation.

Competitors & Differentiation

Current Alternatives

  • Other rental spaces near historic Hayward Field.
  • Local bed and breakfasts.
  • Boutique hotel near downtown.
  • Chain hotels with standard amenities.
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Why Us?

The Tracktown Townhome Airbnb offers a cozy stay in track-famous Eugene, Oregon, with hands-on experiences such as gate-analysis treadmills and interactive track and field history lessons. It also provides fun amenities for guests seeking a unique stay. The location is close enough to the university for renters to hear the crowd cheering and feel the ambiance of sporting events while watching them on the included TV with entertainment packages.

Funding Needs

The target property costs $400,000, and it will be purchased with 20% down plus closing costs. $10,000 in minor renovations are required. The estimated funding needed for furniture, kitchen outfitting, initial supplies, and an initial funding of a "repair" fund is $25,000. The total initial funding needed is $120,000.

Sales Channels

  1. Airbnb Website
  2. Alternative Rental Websites
  3. Travel Oregon site
  4. Zillow
  5. Instagram
  6. Facebook

Marketing Activities

  1. Instagram
  2. Facebook
  3. TikTok
  4. Blogs

Financial Projections

Ongoing expenses include internet, TV & streaming services, utilities, yard maintenance, contributions to a maintenance fund, loan payments, taxes, and insurance. Costs generated by guests include cleaning, general maintenance, and a welcome gift. We estimate an initial 60% occupancy rate with average revenue of $300/night and modest growth in future years.


  • 2022: $65,700
  • 2023: $70,000
  • 2024: $73,000


  • 2022: $50,000
  • 2023: $52,000
  • 2024: $54,000


  • 2022: $15,700
  • 2023: $18,000
  • 2024: $19,000


Team and Key Roles

Owner/Primary Host

Establishes the business and oversees the setup, fees, and long-term upkeep of the Airbnb. Handles day-to-day operations, including refilling amenities, urgent maintenance requests, and guest communication.

Cleaning/Maintenance Service

Responsible for thoroughly cleaning and sanitizing the Airbnb between guests, and reporting any damages or maintenance issues to the owner or primary host.

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Partnerships & Resources

The purpose of these partnerships is to bring the historical theme of Tracktown USA throughout Eugene into the experience of the Tracktown Townhome. Partnering with these businesses will create a more holistic experience, provide exposure and support to local businesses, and offer a curated experience for guests.

  • Eugene Running Company: Provides free video gait analysis and shoe fitting recommendations.
  • Tracktown Pizza: Exclusive discount for two medium pizzas.
  • University of Oregon Track & Field: Discounted tickets to a UO track and field event.
  • Nike Run Club: Provides tips, insights on running, and an exclusive training program specific to running locations throughout Eugene.

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