Women’s Boutique Shoe Store Business Plan
One, Two, Step! will offer high-quality women’s shoes and accessories, ranging from comfortable flats and sandals to trendy stiletto shoes and boots. We will source our merchandise from sales representatives and manufacturers in various sizes, colors, and styles to cater to our customer base, with shoes being the primary focus followed by accessories.
The business will operate as a sole proprietorship under the name of Chloe Goodlowe. The initial location of One, Two, Step! will be 123 Shoe Lane in Houston, TX, until it grows enough to expand into its own store in West Houston.
Our operating hours will be Monday – Friday 10 a.m. – 6 p.m., Saturday 10 a.m. – 8 p.m., and closed on Sundays. Customers can purchase directly from our website and VIP Showcase Events. Additionally, we will have extended special hours during the Christmas holiday shopping season.
All merchandise will be carefully selected based on customer feedback, suggestions, and sales reports. Our mission is to provide quality shoes and accessories in sizes 5-13.
Concept:
Recognizing the competitiveness of the market for quality shoes in extended sizes, One, Two, Step! aims to stand out by targeting specific niches and focusing on retail stores that have high prices, poor quality, and lack efficiency in shoe sizing.
Three keys to our success are establishing a strong and valuable relationship with vendors and customers, ensuring reliable and timely product delivery, and efficient administration of the organization. This business plan will provide the structure needed to achieve these goals.
One, Two, Step! is initially a home-based business, which offers cost-effectiveness while still providing excellent service and support. We plan to expand into a store/boutique in the future.
Market:
One, Two, Step! expects to grow at a rate of 3% and already has a considerable customer base waiting for us to open. We differentiate ourselves by offering lower prices compared to the competition while maintaining high-quality shoes.
In addition, we will have monthly sales promotions, such as buy one, get one half price, buy one, get one free, half off on shoes from the previous season, and "One, Two, Step!" dollars (providing an additional 20% off the next purchase for every $50 spent).
Furthermore, in the future, we plan to design custom-made shoes for women and men.
Sales Strategy:
Our marketing strategy will allocate no more than 5% of our annual gross sales. We will utilize various approaches, including our website with free shipping, postcards, business cards, and word of mouth.
Contents
Objectives
The objectives of One, Two, Step! are:
To market trendy shoes in sizes 5-13 for the everyday woman.
Mission
The mission of One, Two, Step! is to offer quality, name brand shoes and accessories in various sizes and styles to accommodate every woman.
Keys to Success
In order to succeed, One, Two, Step! must:
- Carry a variety of shoe sizes and styles.
- Provide personalized customer service in a friendly atmosphere.
- Advertise and promote to increase brand awareness.
- Regularly review inventory and adjust levels accordingly.
- Stay up to date with the latest shoe trends.
Company Summary
One, Two, Step! is a sole proprietorship owned by Chloe Goodlowe.
The location of One, Two, Step! is 123 Shoe Lane in Houston, TX, temporarily. We plan to expand into a separate store in West Houston. The site is Chloe Goodlowe’s house, located in a bustling shopping area in downtown. It is zoned for commercial and residential use. The entrance leads to a foyer and 2 parlors, which are already renovated for the business. Built-in shelving with under-shelf lighting will highlight the shoes, while antique display tables will hold special and sale items, and accessories. The house is equipped with security monitors, and the second parlor is fully wired for phone and internet access. In-store sales will be handled using a point-of-sale system, while website sales will be processed by an online credit card processor affiliated with our website hosting company.
The store will be open from Monday to Friday, 10 a.m. to 6 p.m., and Saturday from 10 a.m. to 8 p.m. It will be closed on Sundays, except for extended special hours during the Christmas holiday shopping season. Customers can also purchase directly from our website and VIP Showcase Events.
All merchandise will be purchased based on the company’s mission and customer focus of shoes ranging from sizes 5-13 and accessories.
Company Ownership
One, Two, Step! is organized as a sole proprietorship owned and managed by Chloe Goodlowe.
Start-up Summary
One, Two, Step! start-up costs are as follows. The company will begin with two months of inventory for shoes and accessories, as they are the main sources of revenue. The majority of the company’s assets will be held in inventory. The cash on hand balance on opening day will be $10,000.
By successfully operating and building a loyal customer base, One, Two, Step! aims to become self-sufficient and profitable by year two.
Start-up Requirements
Legal: $500
Stationery, business cards etc.: $500
Credit Card Set-up: $200
UPS Account: $300
Supplies (special made shoe boxes, invoices, etc.): $500
Website Start-up: $3,000
Total Start-up Expenses: $5,000
Start-up Assets
Cash Required: $10,000
Start-up Inventory: $15,000
Other Current Assets: $5,000
Long-term Assets: $0
Total Assets: $30,000
Total Requirements: $35,000
Products
One, Two, Step! will carry top-quality women’s shoes and accessories. Our selection will range from comfortable flats to trendy stiletto shoes and boots. We will purchase from sales representatives and manufacturers in various sizes, colors, and styles. The majority of our merchandise will be shoes, followed by accessories. Management will rely on customer feedback, suggestions, and sales reports to adjust our inventory.
Market Analysis Summary
The primary target customers of One, Two, Step! are women who appreciate high-quality shoes in sizes 5-13. We offer both casual and dress shoes. Our focus is on providing "plus-size shoes" because many women struggle to find fashionable options in sizes 10 and up. By catering to these sizes, we aim to ensure that every woman can enjoy a nice pair of trendy shoes.
Market Segmentation
The numbers in the market analysis table represent the number of women within a 10-mile radius of the store location in each target market segment. These numbers are based on the existing customer base of local shoe and accessory stores.
We also anticipate web customers, although it is difficult to estimate their numbers. We expect that 2% of all sales in the first year will come from our website.
Here is a breakdown of our market analysis:
– The Working Woman: Generally spends $20-$50, prioritizing comfort and quality for everyday wear.
– The Retro Woman: Spends $35-$75 and appreciates classic and limited edition styles.
– The Woman on the Edge: Embraces trendy and chic fashion, always eager to find what’s in for the season.
– The Red Carpet Woman: Seeks the latest runway styles and is willing to pay any price, starting at $400, for a pair of exclusive shoes.
Market Analysis
| Year | ||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 |
| The Working Woman | 3% | 25,000 | 25,750 | 26,523 |
| The Retro Woman | 2% | 2,000 | 2,040 | 2,081 |
| The Woman on the Edge | 1% | 1,500 | 1,508 | 1,516 |
| The Red Carpet Woman | 1% | 200 | 201 | 202 |
| Total | 2.64% | 28,700 | 29,499 | 30,322 |
Target Market Segment Strategy
Our location and interior will make shopping at One, Two Step! an indulgence. Our marketing efforts will attract different market segments with ad campaigns and sales.
Working women: Our shoes will be priced below the standard for their quality and this district. I plan on lower margins for the first three years to establish a broad customer base. Marketing includes print ads and flyers around the downtown financial section. Our challenge is to convince them that they can find affordable, comfortable, and stylish shoes downtown.
Retro and trendy women: This group includes college students, young professionals, and professional women in creative fields. Our marketing efforts will include flyers on local campuses and print ads highlighting our unique product offerings. We will attempt to get free coverage of our grand opening in the fashion section of the local paper. The patronage of this group will give us an air of youthful and creative energy while maintaining sophistication.
Red Carpet women: Our targeted ads in opera and symphony booklets, as well as donations to local fundraisers, will establish us as an upscale and exclusive boutique. We will offer special-ordering and maintain a low inventory of high-level shoes to keep these customers’ purchases exclusive. Our challenge is to maintain exclusivity while offering a wide range to appeal to their different tastes.
In the Women’s Shoe industry, companies manufacture their own shoes and have retail stores to market to consumers. Distribution is through ads, word of mouth, the internet, and other promotional means. Small retailers like One, Two, Step! focus on two to three brands and use targeted ads and word-of-mouth to gain new customers.
Competition and Buying Patterns
Competition for our market segments is driven by who offers the best quality, most interesting shoes for less. The key to success is the quality and materials of the shoe. For the Red Carpet and trendy women, the shoe’s designer, uniqueness, and the store’s warmth, sophistication, and customer service are more important than price.
Buying factors include seasonal trends and the comfort vs. style preferences of each woman.
A few main competitors are Store A, which has a great selection of women’s shoes but is overpriced and limited in sizes, and Store B, which has decent prices but lower quality shoes and limited sizes.
Strategy and Implementation Summary
One, Two, Step! will provide a service to all women consumers with regular and "plus size" shoes. We will create an appealing atmosphere for fashion-forward consumers.
Every female resident in Houston, TX is a potential customer.
Promoting on the web, by word of mouth, and with promotional postcards will attract customers from outside Houston, TX.
We will aggressively pursue all contacts through networking.
Competitive Edge
One, Two, Step! will be less expensive than the competition while maintaining high quality. We will offer monthly sales promotions such as buy one, get one half price and half off on shoes from the previous season. We will also offer "One, Two, Step" dollars for every $50 purchase.
Marketing Strategy
Our marketing strategy will not exceed 5% of annual gross sales. Marketing will be done via the 1, 2 Step! website, advertisement postcards, business cards, and word of mouth.
Sales Strategy
Our key to sales strategy will be providing a great buying experience for each customer. All customers will be greeted and assisted as much or as little as they wish. We will offer tea or coffee while they shop and have comfortable chairs for friends to sit in. Our sales goal is to generate repeat business and strong word-of-mouth advertising. We will collect customer information for future marketing purposes and accept returns within 30 days.
We expect a growth rate of 3% annually on shoe sales. Sales are projected to be highest during the Christmas holidays and summer. Direct costs for shoe and accessory sales are set at 70% for the first three years due to pricing and specials.
Sales Forecast
| Sales Forecast | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| $106,440 | $109,633 | $112,922 | $116,309 | $119,799 | |
| $1,419 | $1,461 | $1,505 | $1,550 | $1,597 | |
| $107,859 | $111,094 | $114,427 | $117,859 | $121,396 | |
Web Plan Summary
The website for One, Two, Step! will serve as a business channel. The consumer will be able to:
– View and purchase shoes and accessories online (VISA, MC, AMEX, DISCOVER)
– Purchase gift cards
– Take a virtual store tour
– Read shoe FAQs
– See our Return/Privacy Policy
– Contact Us
– Sign up for One, Two, Step! news and updates
– Complete customer satisfaction surveys
Website Marketing Strategy
All customers will be encouraged to use our website for faster service. Shoes and accessories will be sent via USPS, Fed-Ex, or UPS, depending on customer preference. The website will include a special “buying shoes online” section, where customers can print out the footprint of each model at actual size to compare to their foot shape. Each brand we offer generally conforms to a particular foot shape, regardless of size; tips on picking the best brand for your foot shape will help online customers get a good fit without leaving home.
Development Requirements
I plan to use a contracted service to design my website. Projected costs are around $3,000. The website is expected to be up and running by year 2 of business.
I have estimated the ongoing costs:
– Website name registration for Site Hosting: $60 per year
– Search Engine Registration: $30 or less per month
– Site Design Changes: Changes in the site, such as photography costs (estimated at $150-$200 per shot), are considered part of Marketing and Advertising.
Management Summary
During the start-up phase, I want to hire an assistant and one additional person for coverage. The hiring process will prioritize trustworthiness, positive attitudes, and excellent customer service. I will continue to be in charge of Operations.
I would also like to hire college students looking for part-time or summer jobs. I am willing to hire individuals with no experience, as I believe everyone has to start somewhere. I remember someone who gave me a chance when I had no experience, and now I feel it’s my turn.
Personnel Plan
There will be two part-time employees working 20-30 hours per week. They will be paid $9.00 per hour. All employees will receive a one-day paid holiday on their respective birthdays and one week of paid vacation after twelve months of employment. Bonuses will be given annually in December.
At this time, medical and dental benefits will not be offered to employees. As profits increase in the future, medical and dental benefits will be offered to all employees.
| Personnel Plan | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| $12,150 | $12,200 | $12,300 | $12,300 | $12,300 | |
| $9,360 | $9,400 | $9,400 | $9,400 | $9,400 | |
| 2 | 2 | 2 | 2 | 2 | |
Sales growth will be aggressive for the first 18 months as we refine our merchandise assortment, size scales, and stock levels to better meet our customers’ needs.
However, One, Two, Step! is expected to become profitable in the first year, but not excessively so. This is partly due to our lower overall sales price compared to our competitors, but also because all our sales must come from customers lured away from other retailers. Once we have a solid customer base, we can slightly increase our margins without risk of losing customers.
In order to break even, we must sell at least $7,312 of shoes and accessories per month. We should easily sell more than this even in our first month.
Break-even Analysis:
Monthly Revenue Break-even: $6,585
Assumptions:
– Average Percent Variable Cost: 63%
– Estimated Monthly Fixed Cost: $2,436
Projected Profit and Loss:
The table and charts below illustrate our profitability for the next three years and outline our operating expenses. These expenses include a portion of the mortgage for my house, which will solely be used for business operations.
Pro Forma Profit and Loss
| Pro Forma Profit and Loss | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Sales | $107,859 | $111,094 | $114,427 | $117,859 | $121,396 |
| Direct Cost of Sales | $67,951 | $69,989 | $72,089 | $68,405 | $64,468 |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 |
| Total Cost of Sales | $67,951 | $69,989 | $72,089 | $68,405 | $64,468 |
| Gross Margin | $39,908 | $41,105 | $42,338 | $49,454 | $56,928 |
| Gross Margin % | 37.00% | 37.00% | 37.00% | 41.96% | 46.89% |
| Expenses | |||||
| Payroll | $21,510 | $21,600 | $21,700 | $21,700 | $21,700 |
| Marketing/Promotion | $2,375 | $1,500 | $2,000 | $2,500 | $2,750 |
| Depreciation | $0 | $0 | $0 | $0 | $0 |
| Mortgage %/Rent | $1,800 | $1,800 | $1,800 | $1,800 | $1,800 |
| Utilities | $960 | $1,000 | $1,100 | $1,200 | $1,300 |
| Insurance | $1,800 | $1,850 | $2,000 | $2,200 | $2,250 |
| Website maintenance | $372 | $375 | $375 | $375 | $375 |
| POS contract/fees | $420 | $450 | $450 | $450 | $450 |
| Payroll taxes | $0 | $0 | $0 | $0 | $0 |
| Total Operating Expenses | $29,237 | $28,575 | $29,425 | $30,225 | $30,625 |
| Profit Before Interest and Taxes | $10,671 | $12,530 | $12,913 | $19,229 | $26,303 |
| EBITDA | $10,671 | $12,530 | $12,913 | $19,229 | $26,303 |
| Interest Expense | $2,274 | $1,875 | $1,459 | $1,042 | $626 |
| Taxes Incurred | $2,519 | $3,196 | $3,436 | $5,456 | $7,703 |
| Net Profit | $5,878 | $7,458 | $8,018 | $12,731 | $17,974 |
| Net Profit/Sales | 5.45% | 6.71% | 7.01% | 10.80% | 14.81% |
Start-up Funding
I will invest $10,000 in the business and seek another $25,000 in SBA long-term loans to be repaid over six years.
| Start-up Funding | |
| Start-up Expenses to Fund | $5,000 |
| Start-up Assets to Fund | $30,000 |
| Total Funding Required | $35,000 |
| Assets | |
| Non-cash Assets from Start-up | $20,000 |
| Cash Requirements from Start-up | $10,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $10,000 |
| Total Assets | $30,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $25,000 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $25,000 |
| Capital | |
| Planned Investment | |
| Owner | $10,000 |
| Investor | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $10,000 |
| Loss at Start-up (Start-up Expenses) | ($5,000) |
| Total Capital | $5,000 |
| Total Capital and Liabilities | $30,000 |
| Total Funding | $35,000 |
Projected Cash Flow
Our cash flow projection is outlined in the following chart and table. The table lists sales tax collected and paid out, as well as repayment of the loan we need.
Pro Forma Cash Flow
| Pro Forma Cash Flow | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Cash Received | |||||
| Cash from Operations | |||||
| Cash Sales | $107,859 | $111,094 | $114,427 | $117,859 | $121,396 |
| Subtotal Cash from Operations | $107,859 | $111,094 | $114,427 | $117,859 | $121,396 |
| Additional Cash Received | |||||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 | $0 | $0 |
| Subtotal Cash Received | $107,859 | $111,094 | $114,427 | $117,859 | $121,396 |
| Expenditures from Operations | |||||
| Cash Spending | $21,510 | $21,600 | $21,700 | $21,700 | $21,700 |
| Bill Payments | $70,868 | $82,102 | $84,729 | $82,123 | $81,093 |
| Subtotal Spent on Operations | $92,378 | $103,702 | $106,429 | $103,823 | $102,793 |
| Additional Cash Spent | |||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $4,164 | $4,165 | $4,165 | $4,165 | $4,165 |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 | $0 | $0 |
| Subtotal Cash Spent | $96,542 | $107,867 | $110,594 | $107,988 | $106,958 |
| Net Cash Flow | $11,317 | $3,227 | $3,833 | $9,871 | $14,438 |
| Cash Balance | $21,317 | $24,544 | $28,377 | $38,248 | $52,686 |
Important Assumptions
I assume that economic conditions will improve in the next two to three years. Therefore, business will be good in year one, but in years two and three as well. One, Two, Step! will be very successful.
Projected Balance Sheet
The table below outlines the projected balance sheet. As a retail store, we have no plans for long-term assets, but we will have a healthy cash balance, growing over the next five years. We plan to pay off our loan within six years and increase the net worth of the business from $5,000 at start-up to over $15,000 by the end of five years.
| Pro Forma Balance Sheet | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Assets | |||||
| Current Assets | |||||
| Cash | $21,317 | $24,544 | $28,377 | $38,248 | $52,686 |
| Inventory | $13,255 | $12,111 | $12,475 | $10,905 | $10,208 |
| Other Current Assets | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 |
| Total Current Assets | $39,573 | $41,655 | $45,852 | $54,154 | $67,894 |
| Long-term Assets | |||||
| Long-term Assets | $0 | $0 | $0 | $0 | $0 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $39,573 | $41,655 | $45,852 | $54,154 | $67,894 |
| Liabilities and Capital | |||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Current Liabilities | |||||
| Accounts Payable | $7,859 | $6,649 | $6,992 | $6,728 | $6,660 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $7,859 | $6,649 | $6,992 | $6,728 | $6,660 |
| Long-term Liabilities | $20,836 | $16,671 | $12,506 | $8,341 | $4,176 |
| Total Liabilities | $28,695 | $23,320 | $19,498 | $15,069 | $10,836 |
| Paid-in Capital | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 |
| Retained Earnings | ($5,000) | $878 | $8,336 | $16,354 | $29,084 |
| Earnings | $5,878 | $7,458 | $8,018 | $12,731 | $17,974 |
| Total Capital | $10,878 | $18,336 | $26,354 | $39,084 | $57,059 |
| Total Liabilities and Capital | $39,573 | $41,655 | $45,852 | $54,154 | $67,894 |
| Net Worth | $10,878 | $18,336 | $26,354 | $39,084 | $57,059 |
One, Two, Step!’s ratios can be seen in the table below. For comparison, we have included standard business ratios for the Miscellaneous retails stores industry, SIC Code 5999.
| Ratio Analysis | ||||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Industry Profile | |
| Sales Growth | n.a. | 3.00% | 3.00% | 3.00% | 3.00% | 2.79% |
| Percent of Total Assets | ||||||
| Inventory | 33.50% | 29.08% | 27.21% | 20.14% | 15.03% | 33.69% |
| Other Current Assets | 12.64% | 12.00% | 10.90% | 9.23% | 7.36% | 24.88% |
| Total Current Assets | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 75.34% |
| Long-term Assets | ||||||
| Long-term Assets | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 24.66% |
| Total Assets |
Sales Forecast |
|||||
| Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 |
| Shoes | $7,500 | $7,725 | $7,957 | $8,195 | $8,441 | $8,695 | $8,955 | $9,224 | $9,501 | $9,786 | $10,079 | $10,382 |
| Accessories | $100 | $103 | $106 | $109 | $113 | $116 | $119 | $123 | $127 | $130 | $134 | $138 |
| Total Sales | $7,600 | $7,828 | $8,063 | $8,305 | $8,554 | $8,810 | $9,075 | $9,347 | $9,627 | $9,916 | $10,214 | $10,520 |
Personnel Plan
| Operations Assistant (part-time) | 0% | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 | $1,013 |
| Sales Associate (Part-Time) | 0% | $780 | $780 | $780 | $780 | $780 | $780 | $780 | $780 | $780 | $780 | $780 |
| Total People | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
Total Payroll: $1,793
Pro Forma Profit and Loss
| Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 |
| Sales | $7,600 | $7,828 | $8,063 | $8,305 | $8,554 | $8,810 | $9,075 | $9,347 | $9,627 | $9,916 | $10,214 | $10,520 |
| Direct Cost of Sales | $4,788 | $4,932 | $5,080 | $5,232 | $5,389 | $5,551 | $5,717 | $5,889 | $6,065 | $6,247 | $6,435 | $6,628 |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Cost of Sales | $4,788 | $4,932 | $5,080 | $5,232 | $5,389 | $5,551 | $5,717 | $5,889 | $6,065 | $6,247 | $6,435 | $6,628 |
| Gross Margin | $2,812 | $2,896 | $2,983 | $3,073 | $3,165 | $3,260 | $3,358 | $3,458 | $3,562 | $3,669 | $3,779 | $3,892 |
| Gross Margin % | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% | 37.00% |
| Expenses | ||||||||||||
| Payroll | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 | $1,793 |
| Marketing/Promotion | $1,500 | $75 | $100 | $100 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Mortgage %/Rent | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 |
| Utilities | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 |
| Insurance | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 |
| Website maintenance | $31 | $31 | $31 | $31 | $31 | $31 | $31 | $31 | $31 | $31 | $31 | $31 |
| POS contract/fees | $35 | $35 | $35 | $35 | $35 | $35 | $35 | $35 | $35 | $35 | $35 | $35 |
| Payroll taxes | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Operating Expenses | $3,739 | $2,314 | $2,339 | $2,339 | $2,314 | $2,314 | $2,314 | $2,314 | $2,314 | $2,314 | $2,314 | $2,314 |
| Profit Before Interest and Taxes | ($927) | $583 | $645 | $734 | $851 | $946 | $1,044 | $1,145 | $1,249 | $1,356 | $1,466 | $1,579 |
| EBITDA | ($927) | $583 | $645 | $734 | $851 | $946 | $1,044 | $1,145 | $1,249 | $1,356 | $1,466 | $1,579 |
| Interest Expense | $205 | $203 | $200 | $197 | $194 | $191 | $188 | $185 | $182 | $179 | $177 | $174 |
| Taxes Incurred | ($340) | $114 | $134 | $161 | $197 | $227 |
| Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| $7,600 | $7,828 | $8,063 | $8,305 | $8,554 | $8,810 | $9,075 | $9,347 | $9,627 | $9,916 | $10,214 | $10,520 | ||
| $7,600 | $7,828 | $8,063 | $8,305 | $8,554 | $8,810 | $9,075 | $9,347 | $9,627 | $9,916 | $10,214 | $10,520 | ||
| $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| $7,600 | $7,828 | $8,063 | $8,305 | $8,554 | $8,810 | $9,075 | $9,347 | $9,627 | $9,916 | $10,214 | $10,520 | $10,820 | |
| $15,400 | $19,143 | $19,227 | $19,496 | $19,504 | $19,553 | $19,669 | $19,853 | $20,108 | $20,436 | $20,838 | $21,317 | ||
| Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| $10,000 | $15,400 | $19,143 | $19,227 | $19,496 | $19,504 | $19,553 | $19,669 | $19,853 | $20,108 | $20,436 | $20,838 | $21,317 | |
| $15,000 | $10,212 | $10,280 | $10,201 | $10,464 | $10,778 | $11,101 | $11,434 | $11,777 | $12,131 | $12,495 | $12,869 | $13,255 | |
| $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
| $30,000 | $30,612 | $34,423 | $34,428 | $34,960 | $35,281 | $35,654 | $36,103 | $36,631 | $37,239 | $37,930 | $38,707 | $39,573 | |
| $0 | $1,751 | $5,643 | $5,683 | $6,186 | $6,394 | $6,585 | $6,782 | $6,985 | $7,194 | $7,409 | $7,631 | $7,859 | |
| $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| $25,000 | $24,653 | $24,306 | $23,959 | $23,612 | $23,265 | $22,918 | $22,571 | $22,224 | $21,877 | $21,530 | $21,183 | $20,836 | |
| $5,000 | $4,208 | $4,474 | $4,785 | $5,162 | $5,622
Business Plan Outline
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Hello!
I’m Andrew Brooks, a seasoned finance consultant from the USA and the mind behind phonenumber247.com.
My career is built on a foundation of helping individuals and businesses thrive financially in an ever-changing economic landscape. At phonenumber247.com, my aim is to demystify the complex world of finance, providing clear, actionable advice that can help you navigate your financial journey with confidence. Whether it’s personal finance management, investment strategies, or understanding the nuances of market dynamics, I’m here to share insights and tools that can propel you towards your financial goals.
Welcome to my digital space, where every piece of advice is a step closer to financial clarity and success!